Caroline Chen

Caroline Chen

Community Manager

Denuo

Caroline Chen serves in a hybrid role at Publicis Groupe futures practice Denuo, tackling copywriting, design, strategy, and community management for its host of clients, which include AstraZeneca, General Mills, P&G, and Taco Bell.

Her responsibility as the agency's resident community manager is to help create content and manage customer relationships for clients' social communities. Working closely with SVP Dan Buczaczer, Caroline co-leads Denuo's newest practice, Continuous Content. This unit offers a more comprehensive service for clients needing a social strategy and surfaces creative ideas that helps them engage audiences for the long term.

Prior to launching Continuous Content, Caroline honed her social and community expertise while working on some of Denuo's largest social media efforts, including running the social strategy and Facebook and Twitter communication efforts during the redbox Thanks a Billion campaign – a promotion which celebrated the company's billionth rental and provided redbox customers with prizes and a chance to win free rentals. She also helped with the creation and launch of Tablespoon.com's Facebook recipe-sharing app Foodlife and helped design the identity for Taco Bell Truck - a popular user-generated Denuo program that launched in 2008 and continues to make stops across the country to hand out free Taco Bell food, based on social media recommendations from fans.

Before joining Denuo, Caroline had been art director at Chicago-based advertising and branding agency Point B Communications. Prior, she served as an interactive designer at film and TV boutique Mad Monkey and as a copywriter and designer for full service advertising, marketing, and interactive agency Robin Shepherd Group. She has received a number of American Advertising Federation ADDY awards – recognizing creative excellence in the art of advertising – for her work on radio spots, billboards, interactive design, and more.

She received her Bachelor of Science degree in advertising from the University of Florida in 2004.

RECENT ARTICLES BY CAROLINE CHEN

5 Things to Listen for in Your Community

Jul 29, 2011 - Do you use social listening tools? Don't forget the human touch. Comments

5 Tips for a Twitter Makeover

Jun 30, 2011 - Five quick tips that can inspire you to reach full potential with each tweet. Comments

When Is It Time To Join The Conversation?

May 5, 2011 - Whether it's Prince William's wedding or Osama bin Laden's death, each brand must decide when to join a conversation – or sit it out. Comments

What Does Your Twitter Ratio Say About You?

Apr 7, 2011 - What high school-type category does your Twitter personality fit into? Comments

From Facebook to Twitter: Save Your Community From Redundancy

Mar 10, 2011 - By understanding the nuances of each platform's digital culture, you can create unique and relevant content, speak the right language, and effectively... Comments

Trolls Are Inevitable; Here's How to Deal With Them

Feb 10, 2011 - Seven productive methods to abating negativity in your community. Comments

Building a Community Management Team

Jan 13, 2011 - The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Comments

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