Michael Della Penna

Michael Della Penna

Michael Della Penna is a seasoned marketing professional with a long, proven track record of launching successful marketing, branding, and sales strategies for leading public and private companies. Most recently, Michael was the senior vice president of Emerging Channels at Responsys. His responsibilities included spearheading the overall strategic direction, partnerships, and solution offering across key emerging channels including social, mobile, and display for the company. Prior to Responsys, Michael founded SuiteDialog and Conversa Marketing, a full-service email and social CRM agency that helped brands ignite conversations and cultivate relationships with customers across the social web. Conversa Marketing, was acquired by StrongMail Systems in 2010. Before branching out on his own, Michael served as chief marketing officer for Epsilon, a leading provider of multichannel, data-driven marketing services. Michael's other key marketing leadership roles include CMO at Bigfoot Interactive, vice president of strategic development at CNET Networks, Inc., and vice president of marketing at ZDNet. Michael received a B.B.A. and an M.B.A. from Hofstra University.

Profile

RECENT ARTICLES BY MICHAEL DELLA PENNA

iBeacon

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

hands-catching-money

The Top Technologies You Need to Juice Your Post-Holiday Sales

Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

mobile commerce

Twitter and Apple Are Changing the Way We Shop

Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing... Comments

budget-money-jar

2015 Planning - Big Budget Considerations for Every CMO

Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to... Comments

fitbytes-wearabletech-jawboneup

What Fitness/Wellness Apps Can Teach Us About Community Engagement

Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success... Comments

Social media

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics... Comments

shutterstock-120646564

The 7 Essentials to Building an Active, Engaged Social Community

May 22, 2014 - Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term... Comments

Pebble Steel smartwatch at CES 2014

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments

content

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout... Comments

data-management-shutterstock-147256514

Identity Management and Data Management Platforms Take Center Stage in 2014

Feb 27, 2014 - It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics... Comments

push-notifications

The Ultimate Mobile Push Provider Scorecard

Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt... Comments

Social media

10 Social & Digital Media Predictions for 2014

Jan 10, 2014 - It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Comments

nbamdellapenna

6 Must-Haves for Your Next Mobile Push Notification Partner

Nov 11, 2013 - Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process... Comments

dubai-shopping-centre

New Technologies to Help Juice Your Holiday Sales

Oct 9, 2013 - Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Comments

passbook-offers

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers... Comments

google-ipsos-sterling

Primetime All the Time

Jul 18, 2013 - How data, device, and detection will revolutionize your community. Comments

customers

5 Tips to Building a Better Customer Experience and Community

Jun 20, 2013 - The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the... Comments

iphone-flight-status

10 Ways to Turn Your App Into a Power Community Using Push

May 23, 2013 - Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Comments

facebook-like

You Are What You Like

Apr 25, 2013 - Social data yields important audience insights. Comments

spring-cleaning

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data... Comments

mobile-measurement

Mobile Marketing Madness

Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

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