Michael Della Penna
Senior Vice President of Emerging Channels
Responsys
Michael Della Penna is senior vice president of emerging channels at Responsys. His responsibilities include spearheading the overall strategic direction, partnerships, and solution offering across emerging channels including social and mobile for the company. Michael is a seasoned marketing professional with a long, proven track record of launching successful marketing, branding, and sales strategies for leading public and private companies. Most recently, Michael founded SuiteDialog, a full-service email and social CRM agency that helps brands ignite conversations and cultivate relationships with customers across the social web. Prior to SuiteDialog, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongMail Systems in 2010. Before branching out on his own, Michael served as chief marketing officer for Epsilon, a leading provider of multichannel, data-driven marketing services. Michael's other key marketing leadership roles include CMO at Bigfoot Interactive, VP of strategic development at CNET Networks, Inc., and VP of marketing at ZDNet. Michael received a B.B.A. and an M.B.A. from Hofstra University.
Profile
RECENT ARTICLES BY MICHAEL DELLA PENNA
Mar 28, 2013 -
This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data...
Feb 28, 2013 -
Three ways to prepare and flourish in a mobile world.
Feb 14, 2013 -
Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly...
Jan 3, 2013 -
Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display.
Dec 6, 2012 -
How do you build a relationship and community around SMS?
Nov 16, 2012 -
A Community Influence Pyramid that will help you select the tool that's best for your particular situation.
Oct 19, 2012 -
How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion.
Sep 14, 2012 -
How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what...
Aug 16, 2012 -
How you can make big data actionable and scalable via targeted email communications and social posts.
Jul 19, 2012 -
What separates the superstars from the duds in community management?
Jun 21, 2012 -
Five things every brand should be doing now to remain relevant in the mobile era.
May 25, 2012 -
What's the magic formula for defining your consumers' experience with your brands?
Apr 19, 2012 -
Have you nurtured an active community of brand advocates? Here's what's next.
Mar 29, 2012 -
How to put the platform to work for your brand.
Mar 1, 2012 -
Can Premium Ads redefine advertising and keep Facebook on top?
Feb 2, 2012 -
Invest in unique content, aggregate and curate, and prepare and promote.
Jan 5, 2012 -
How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences.
Dec 29, 2011 -
Best practices brands can employ to keep it real when it comes to growing Twitter followers.
Dec 1, 2011 -
What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012.
Nov 3, 2011 -
While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving.
Oct 6, 2011 -
Who are the players and how will the way they redefine music, TV, and live events impact your brand's social media efforts?