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Michael Della Penna

Michael Della Penna

Founder/CEO

SuiteDialog

Michael Della Penna is a seasoned marketing professional with a long, proven track record of launching successful marketing, branding and sales strategies for leading public and private companies. Most recently, Michael founded SuiteDialog, a full-service email and social CRM agency that helps brands ignite conversations and cultivate relationships with customers across the social Web. Prior to SuiteDialog, Michael founded Conversa Marketing, a social CRM company which was acquired by StrongMail Systems in 2010. Before branching out on his own, Michael served as chief marketing officer for Epsilon, a leading provider of multichannel, data-driven marketing services. Michael's other key marketing leadership roles included CMO at Bigfoot Interactive, VP of Strategic Development at CNET Networks, Inc., and VP of Marketing at ZDNet. Michael received a B.B.A and an M.B.A. from Hofstra University. Reach Mike at mdellapenna@suitedialog.com.

RECENT ARTICLES BY MICHAEL DELLA PENNA

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Have you nurtured an active community of brand advocates? Here's what's next. April 19, 2012

Pining for Pinterest

How to put the platform to work for your brand. March 29, 2012

Will Facebook's Premium Ads Be a Game Changer?

Can Premium Ads redefine advertising and keep Facebook on top? March 1, 2012

Building Community Engagement Around Key Events

Invest in unique content, aggregate and curate, and prepare and promote. February 2, 2012

Using Data to Build and Strengthen Community Connections

How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. January 5, 2012

How to Grow Your Twitter Followers - 10 'for Real' Tips

Best practices brands can employ to keep it real when it comes to growing Twitter followers. December 29, 2011

Five Post-Holiday Social Media Must-Do's!

What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. December 1, 2011

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