Michael Della Penna

Michael Della Penna

Senior Vice President of Emerging Channels

Responsys

Michael Della Penna is senior vice president of emerging channels at Responsys. His responsibilities include spearheading the overall strategic direction, partnerships, and solution offering across emerging channels including social and mobile for the company. Michael is a seasoned marketing professional with a long, proven track record of launching successful marketing, branding, and sales strategies for leading public and private companies. Most recently, Michael founded SuiteDialog, a full-service email and social CRM agency that helps brands ignite conversations and cultivate relationships with customers across the social web. Prior to SuiteDialog, Michael founded Conversa Marketing, a social CRM company that was acquired by StrongMail Systems in 2010. Before branching out on his own, Michael served as chief marketing officer for Epsilon, a leading provider of multichannel, data-driven marketing services. Michael's other key marketing leadership roles include CMO at Bigfoot Interactive, VP of strategic development at CNET Networks, Inc., and VP of marketing at ZDNet. Michael received a B.B.A. and an M.B.A. from Hofstra University.

Profile

RECENT ARTICLES BY MICHAEL DELLA PENNA

passbook-offers

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers... Comments

google-ipsos-sterling

Primetime All the Time

Jul 18, 2013 - How data, device, and detection will revolutionize your community. Comments

customers

5 Tips to Building a Better Customer Experience and Community

Jun 20, 2013 - The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the... Comments

iphone-flight-status

10 Ways to Turn Your App Into a Power Community Using Push

May 23, 2013 - Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Comments

facebook-like

You Are What You Like

Apr 25, 2013 - Social data yields important audience insights. Comments

spring-cleaning

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data... Comments

mobile-measurement

Mobile Marketing Madness

Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

pepsi-super-bowl

6 Super Bowl Marketing Lessons

Feb 14, 2013 - Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly... Comments

future-predictions

10 Digital Marketing Predictions for 2013

Jan 3, 2013 - Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Comments

textingsms

10 Relationship-First Mobile Marketing Best Practices

Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

community-influence-pyramid

What Measurement Tools Are Best for Your Brand

Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

holiday-season

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

Oct 19, 2012 - How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Comments

facebook-homepage

Facebook Hits the Display Retargeting Reset Button

Sep 14, 2012 - How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what... Comments

social-data-1

6 Ways to Get Social Data Working for Your Brand

Aug 16, 2012 - How you can make big data actionable and scalable via targeted email communications and social posts. Comments

The 7 Habits of Highly Successful Community Managers

Jul 19, 2012 - What separates the superstars from the duds in community management? Comments

How Mobile Madness Is Redefining Marketing and Community Engagement

Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments

Ratings and Reviews - A Foundation for Magical Community Marketing

May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

Pining for Pinterest

Mar 29, 2012 - How to put the platform to work for your brand. Comments

Will Facebook's Premium Ads Be a Game Changer?

Mar 1, 2012 - Can Premium Ads redefine advertising and keep Facebook on top? Comments

Building Community Engagement Around Key Events

Feb 2, 2012 - Invest in unique content, aggregate and curate, and prepare and promote. Comments

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