Michael Della Penna

Michael Della Penna

CEO, Invisible Media

Michael Della Penna is an digital marketing veteran, entrepreneur, and visionary currently serving as CEO of Invisible Media, a next-generation mobile data, decisioning, and marketing automation platform. Prior to joining Invisible Media, Michael was the senior vice president of emerging channels at Responsys. His responsibilities included spearheading the overall strategic direction, M&A efforts (including the acquisition of PushIO), partnerships, and solution offering across key digital channels including social, mobile, and display. Before joining Responsys, Michael founded Conversa Marketing, a full-service email and social CRM agency that helped brands ignite conversations and cultivate relationships with customers across the social Web. Conversa Marketing, was acquired by StrongView in 2010. Before branching out on his own, Michael served as CMO for Epsilon. At Epsilon, Michael helped grow and transform the company from a database provider to a multi-channel marketing services powerhouse in just three years. Michael's other key leadership roles include CMO at Bigfoot Interactive, vice president of strategic development at CNET Networks, Inc., and vice president of marketing at ZDNet. Michael has been named to BtoB Magazine's 100 Most Influential People in Business-to-Business Marketing five times and received a BBA and an MBA from Hofstra University.




The art and science behind creating magic mobile moments

Nov 16, 2015 - As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by... Comments


Why micro moments will require mobile magic

Oct 19, 2015 - Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power... Comments


Your 5 Mobile Musts This Holiday Season

Sep 28, 2015 - The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these... Comments


Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

Aug 18, 2015 - Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource... Comments


Mobile and the Travel Consumer

Jul 17, 2015 - Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to... Comments


5 Imperatives for Mobile Success

Jun 18, 2015 - Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help marketers... Comments


The Promising Features That Make The Apple Watch A Powerful Marketing Platform

May 21, 2015 - The long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the integration... Comments


Managing the Mobile Customer Journey

Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire... Comments


The Power of Real-Time, Predictive Decisioning in a Mobile-First World

Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive... Comments

Cloud computing

4 Essential Elements to Building the Ultimate Data Cloud

Feb 26, 2015 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Comments


Marketing Resolutions – How to Build a Better Customer Experience

Jan 29, 2015 - As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Comments


10 Digital Marketing Predictions for 2015

Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become... Comments


Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments


The Top Technologies You Need to Juice Your Post-Holiday Sales

Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

mobile commerce

Twitter and Apple Are Changing the Way We Shop

Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing... Comments


2015 Planning - Big Budget Considerations for Every CMO

Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to... Comments


What Fitness/Wellness Apps Can Teach Us About Community Engagement

Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success... Comments

Social media

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics... Comments


The 7 Essentials to Building an Active, Engaged Social Community

May 22, 2014 - Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term... Comments

Pebble Steel smartwatch at CES 2014

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments


Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout... Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.