Marketing News & Expert Advice
Apr 25, 2013 -
Social data yields important audience insights.
Mar 28, 2013 -
This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data...
Feb 28, 2013 -
Three ways to prepare and flourish in a mobile world.
Feb 14, 2013 -
Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly...
Jan 3, 2013 -
Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display.
Dec 6, 2012 -
How do you build a relationship and community around SMS?
Nov 16, 2012 -
A Community Influence Pyramid that will help you select the tool that's best for your particular situation.
Oct 19, 2012 -
How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion.
Sep 14, 2012 -
How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what...
Aug 16, 2012 -
How you can make big data actionable and scalable via targeted email communications and social posts.
Jul 19, 2012 -
What separates the superstars from the duds in community management?
Jun 21, 2012 -
Five things every brand should be doing now to remain relevant in the mobile era.
May 25, 2012 -
What's the magic formula for defining your consumers' experience with your brands?
Apr 19, 2012 -
Have you nurtured an active community of brand advocates? Here's what's next.
Mar 29, 2012 -
How to put the platform to work for your brand.
Mar 1, 2012 -
Can Premium Ads redefine advertising and keep Facebook on top?
Feb 2, 2012 -
Invest in unique content, aggregate and curate, and prepare and promote.
Jan 5, 2012 -
How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences.
Dec 29, 2011 -
Best practices brands can employ to keep it real when it comes to growing Twitter followers.
Dec 1, 2011 -
What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012.
Nov 3, 2011 -
While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving.
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