Home › Michael Della Penna

RECENT ARTICLES BY MICHAEL DELLA PENNA

facebook-like

You Are What You Like

Apr 25, 2013 - Social data yields important audience insights. Comments

spring-cleaning

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data... Comments

mobile-measurement

Mobile Marketing Madness

Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

pepsi-super-bowl

6 Super Bowl Marketing Lessons

Feb 14, 2013 - Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly... Comments

future-predictions

10 Digital Marketing Predictions for 2013

Jan 3, 2013 - Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Comments

textingsms

10 Relationship-First Mobile Marketing Best Practices

Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

community-influence-pyramid

What Measurement Tools Are Best for Your Brand

Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

holiday-season

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

Oct 19, 2012 - How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Comments

facebook-homepage

Facebook Hits the Display Retargeting Reset Button

Sep 14, 2012 - How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what... Comments

social-data-1

6 Ways to Get Social Data Working for Your Brand

Aug 16, 2012 - How you can make big data actionable and scalable via targeted email communications and social posts. Comments

The 7 Habits of Highly Successful Community Managers

Jul 19, 2012 - What separates the superstars from the duds in community management? Comments

How Mobile Madness Is Redefining Marketing and Community Engagement

Jun 21, 2012 - Five things every brand should be doing now to remain relevant in the mobile era. Comments

Ratings and Reviews - A Foundation for Magical Community Marketing

May 25, 2012 - What's the magic formula for defining your consumers' experience with your brands? Comments

3 Social Community Strategies to Drive Innovation, Engagement, and Sales

Apr 19, 2012 - Have you nurtured an active community of brand advocates? Here's what's next. Comments

Pining for Pinterest

Mar 29, 2012 - How to put the platform to work for your brand. Comments

Will Facebook's Premium Ads Be a Game Changer?

Mar 1, 2012 - Can Premium Ads redefine advertising and keep Facebook on top? Comments

Building Community Engagement Around Key Events

Feb 2, 2012 - Invest in unique content, aggregate and curate, and prepare and promote. Comments

Using Data to Build and Strengthen Community Connections

Jan 5, 2012 - How one brand proved that transparency and data can be a catalyst for deeper and more relevant conversations and experiences. Comments

How to Grow Your Twitter Followers - 10 'for Real' Tips

Dec 29, 2011 - Best practices brands can employ to keep it real when it comes to growing Twitter followers. Comments

Five Post-Holiday Social Media Must-Do's!

Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments

11 Ways to Leverage the Power of Social Media for the 2011 Holiday Season

Nov 3, 2011 - While the current economic conditions have left many marketers struggling to do more with less, social media is the gift that keeps on giving. Comments

Next ›

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015
  2. LinkedIn at 10: Identity Crisis?
  3. The Hidden Factors That Drive Social Media Behavior and Success
  4. ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
  5. 'The New Inbox': Mobile's Impact on Email Marketing and Social Media

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
    • Quality Assurance Engineer
      Quality Assurance Engineer (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is seeking a qualified candidate for...
    • Account Manager`
      Account Manager` (Incisive Events) - Hong Kong   Incisive Media is one of the world's fastest growing business-to-business information...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy