RECENT ARTICLES BY MICHAEL DELLA PENNA

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Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

Aug 18, 2015 - Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource... Comments

travelairport

Mobile and the Travel Consumer

Jul 17, 2015 - Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to... Comments

digital-evolution

5 Imperatives for Mobile Success

Jun 18, 2015 - Consumers have grown accustomed to convenient and purposeful mobile experiences, and optimizing and supporting buy-in are just two ways to help marketers... Comments

applewatch

The Promising Features That Make The Apple Watch A Powerful Marketing Platform

May 21, 2015 - The long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the integration... Comments

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Managing the Mobile Customer Journey

Apr 23, 2015 - Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire... Comments

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The Power of Real-Time, Predictive Decisioning in a Mobile-First World

Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive... Comments

Cloud computing

4 Essential Elements to Building the Ultimate Data Cloud

Feb 26, 2015 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Comments

Customer

Marketing Resolutions – How to Build a Better Customer Experience

Jan 29, 2015 - As you plan your marketing strategies for the rest of the year, make sure you begin by focusing on the customer experience. Comments

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10 Digital Marketing Predictions for 2015

Dec 15, 2014 - In the coming year, mobile will continue to strengthen its hold on the industry, smart data will outshine big data, and real-time marketing will become... Comments

iBeacon

Leveraging Beacons to Create Great In-Store Experiences – 10 Tips

Nov 10, 2014 - Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Comments

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The Top Technologies You Need to Juice Your Post-Holiday Sales

Oct 9, 2014 - Marketers need to invest in iBeacon technology and apps, mobile-enabled systems, better analytics, and more in order to succeed in 2015. Comments

mobile commerce

Twitter and Apple Are Changing the Way We Shop

Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing... Comments

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2015 Planning - Big Budget Considerations for Every CMO

Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to... Comments

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What Fitness/Wellness Apps Can Teach Us About Community Engagement

Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success... Comments

Social media

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics... Comments

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The 7 Essentials to Building an Active, Engaged Social Community

May 22, 2014 - Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term... Comments

Pebble Steel smartwatch at CES 2014

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments

content

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout... Comments

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Identity Management and Data Management Platforms Take Center Stage in 2014

Feb 27, 2014 - It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics... Comments

push-notifications

The Ultimate Mobile Push Provider Scorecard

Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt... Comments

Social media

10 Social & Digital Media Predictions for 2014

Jan 10, 2014 - It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Comments

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