RECENT ARTICLES BY MICHAEL DELLA PENNA

content

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout... Comments

data-management-shutterstock-147256514

Identity Management and Data Management Platforms Take Center Stage in 2014

Feb 27, 2014 - It's not hard to see why DMPs are enjoying rapid growth and success, as they allow marketers to easily access online behavioral and advertising metrics... Comments

push-notifications

The Ultimate Mobile Push Provider Scorecard

Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt... Comments

Social media

10 Social & Digital Media Predictions for 2014

Jan 10, 2014 - It just wouldn't be January without making some predictions about what the coming year will bring in digital marketing and social media. Comments

nbamdellapenna

6 Must-Haves for Your Next Mobile Push Notification Partner

Nov 11, 2013 - Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process... Comments

dubai-shopping-centre

New Technologies to Help Juice Your Holiday Sales

Oct 9, 2013 - Time is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Comments

passbook-offers

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers... Comments

google-ipsos-sterling

Primetime All the Time

Jul 18, 2013 - How data, device, and detection will revolutionize your community. Comments

customers

5 Tips to Building a Better Customer Experience and Community

Jun 20, 2013 - The top five things marketers can do to create a sophisticated customer initiative within their organizations that will have customers raving and the... Comments

iphone-flight-status

10 Ways to Turn Your App Into a Power Community Using Push

May 23, 2013 - Developing a smart mobile app that consumers like is one thing; getting them to engage regularly with it is another. Comments

facebook-like

You Are What You Like

Apr 25, 2013 - Social data yields important audience insights. Comments

spring-cleaning

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data... Comments

mobile-measurement

Mobile Marketing Madness

Feb 28, 2013 - Three ways to prepare and flourish in a mobile world. Comments

pepsi-super-bowl

6 Super Bowl Marketing Lessons

Feb 14, 2013 - Leveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are constantly... Comments

future-predictions

10 Digital Marketing Predictions for 2013

Jan 3, 2013 - Three of the channels we will see the most change for relationship marketing in the coming year are social, mobile, and display. Comments

textingsms

10 Relationship-First Mobile Marketing Best Practices

Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

community-influence-pyramid

What Measurement Tools Are Best for Your Brand

Nov 16, 2012 - A Community Influence Pyramid that will help you select the tool that's best for your particular situation. Comments

holiday-season

3 Tactics to Help Drive Marketing Success From Your Community This Holiday

Oct 19, 2012 - How these changes can help you acquire more customers, amplify your promotional efforts, and increase conversion. Comments

facebook-homepage

Facebook Hits the Display Retargeting Reset Button

Sep 14, 2012 - How the ability to use a brand's existing permission data (email/phone) to retarget users across Facebook's network will impact marketers, and what... Comments

social-data-1

6 Ways to Get Social Data Working for Your Brand

Aug 16, 2012 - How you can make big data actionable and scalable via targeted email communications and social posts. Comments

The 7 Habits of Highly Successful Community Managers

Jul 19, 2012 - What separates the superstars from the duds in community management? Comments

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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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