Ryan Deutsch

Ryan Deutsch

 Ryan Deutsch was vice president of strategic services, StrongMail,  up until July 2011. There, he worked closely with senior e-mail marketers at large brands to help them increase subscriber engagement and improve program effectiveness. Before that, Deutsch served as vice president of marketing automation at Premiere Global Services, where he was instrumental in managing customer relationships with numerous global brands. Previously, Deutsch held senior sales and marketing management roles at Twelve Horses and Springdot.

An online marketing veteran and industry thought leader, Deutsch has more than 14 years of direct marketing experience across the catalog, retail, and publishing industries. Deutsch is a regular contributor to marketing industry publications, including MediaPost, DM News, BtoB Magazine, and Chief Marketer, and is a frequent speaker at industry events, including the DMA Annual, eTail, Email Evolution Conference, ad:tech, and the MediaPost Email Insider Summit.

RECENT ARTICLES BY RYAN DEUTSCH

New Metrics That Matter

May 17, 2011 - As consumer experience transforms on the social web, we need to consider developing the next generation of email marketing metrics. Comments

Convergence Should Be More Than a Buzzword for Email Marketers

May 3, 2011 - Apple successfully embedded email marketing in the customer experience. Here's how. Comments

In Email Marketing, First Impressions Matter More Than You Know

Apr 19, 2011 - Email marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship. Comments

For Sophisticated Email Marketers, Data Security Should Be as Relevant as Relevance

Apr 5, 2011 - Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams... Comments

The Ever-Evolving Inbox and the Future of E-mail Marketing

Mar 22, 2011 - With Google Priority Inbox and Smart Labels, e-mail marketers are seeing serious changes they can't afford to ignore. Comments

Making the E-mail Channel Less Myopic

Mar 8, 2011 - E-mail marketers need to define an online contact strategy that takes into consideration not just e-mail activity, but overall engagement with a brand... Comments

Turning Subscriber Acquisition Over to the Subscriber

Feb 22, 2011 - There is a change happening in the way consumers interact with friends, family, and brands online; and it's having a profound impact on how businesses... Comments

It's About Relationships, Not Campaigns

Feb 8, 2011 - Look at your campaigns as a means to enhance the overall relationship between brand and consumer. Comments

Breaking Down the Barriers to Right-Time Messaging

Jan 25, 2011 - Communications should not be promotional or transactional; communications should simply be "right-time" and based on subscriber behavior. Comments

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