As consumer experience transforms on the social web, we need to consider developing the next generation of email marketing metrics. Read More...
View articleApple successfully embedded email marketing in the customer experience. Here's how. Read More...
View articleEmail marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship. Read Mor...
View articleTake a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or...
View articleWith Google Priority Inbox and Smart Labels, e-mail marketers are seeing serious changes they can't afford to ignore. Read More...
View articleE-mail marketers need to define an online contact strategy that takes into consideration not just e-mail activity, but overall engagement with a brand...
View articleThere is a change happening in the way consumers interact with friends, family, and brands online; and it's having a profound impact on how businesses...
View articleLook at your campaigns as a means to enhance the overall relationship between brand and consumer. Read More...
View articleCommunications should not be promotional or transactional; communications should simply be "right-time" and based on subscriber behavior. Read More...
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