How Many Clicks to Get to the Center of An Unsubscribe?

How Many Clicks to Get to the Center of An Unsubscribe?

12y Dennis Dayman

How Many Clicks to Get to the Center of An Unsubsc...

Where or when do you start counting clicks? Read More...

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Being Patient (and Self-Sufficient) in Today's Email World

Being Patient (and Self-Sufficient) in Today's Email World

12y Dennis Dayman

Being Patient (and Self-Sufficient) in Today's Ema...

Taking the time to adapt and use the technology and data we have today can help you become more self-sufficient if you're willing to do the work. Read...

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Choice Should Be the Default

Choice Should Be the Default

12y Dennis Dayman

Choice Should Be the Default

Ensure that you are giving your customers choice as a default in how or what they want to be communicated about. Read More...

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FTC Regulations and Email Marketing

FTC Regulations and Email Marketing

12y Dennis Dayman

FTC Regulations and Email Marketing

What can email marketers learn from the FTC's final privacy report? Read More...

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The Dark Side of Email Marketing

The Dark Side of Email Marketing

12y Dennis Dayman

The Dark Side of Email Marketing

We have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Read More...

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How Bounces Affect a Subscriber's Status

How Bounces Affect a Subscriber's Status

12y Dennis Dayman

How Bounces Affect a Subscriber's Status

Looking at email bounces from an ISP's perspective. Part four in a four-part series. Read More...

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Don't Ignore Customer Preferences

Don't Ignore Customer Preferences

12y Dennis Dayman

Don't Ignore Customer Preferences

There are still brands out there that don't have a true understanding of the need to follow customer preferences. Make sure your brand isn't one of th...

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How MTAs Handle Bounces

How MTAs Handle Bounces

12y Dennis Dayman

How MTAs Handle Bounces

A look at how bounces are handled in the underbelly of the Internet. Read More...

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What Is a Bounce?

What Is a Bounce?

12y Dennis Dayman

What Is a Bounce?

Be sure you can interpret and respond to the machine responses when email fails to be delivered to its intended recipient and know how to fix it. Part...

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How Email Works...

How Email Works...

13y Dennis Dayman

How Email Works...

A behind the scenes look at the inner workings of email bounces and MTAs. Read More...

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The Crowded Inbox

The Crowded Inbox

13y Dennis Dayman

The Crowded Inbox

Three of the many email providers that are creating better methods for their users to sort through the inbox clutter. Read More...

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New Top-Level Domains Available

New Top-Level Domains Available

13y Dennis Dayman

New Top-Level Domains Available

With thousands of personalized gTLDs opening up, the branding potential for companies that can afford to pay for them is huge. Read More...

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Thank You 'Deliverability' Department

Thank You 'Deliverability' Department

13y Dennis Dayman

Thank You 'Deliverability' Department

One company shows what not to do when responding to negative deliverability issues, and five things you should do in this situation. Read More...

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Money and Lists Sizes Aren't Everything

Money and Lists Sizes Aren't Everything

13y Dennis Dayman

Money and Lists Sizes Aren't Everything

It's time to cut down your list to consumers who are truly engaged with your brand and want to receive your message – now if only you could convince y...

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Is Your Email Focus Always on Target?

Is Your Email Focus Always on Target?

13y Dennis Dayman

Is Your Email Focus Always on Target?

As ESPs are getting breached, it's time to ask who is to blame and what are the real issues here? Read More...

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Canada's Anti-Spam Law

Canada's Anti-Spam Law

13y Dennis Dayman

Canada's Anti-Spam Law

A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Read More...

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Fishbowls Aren't Always As Transparent As You Think...

Fishbowls Aren't Always As Transparent As You Think...

13y Dennis Dayman

Fishbowls Aren't Always As Transparent As You Thin...

Just because I gave you my e-mail address, doesn't mean I wanted your newsletter. Read More...

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E-mail Relevancy Powered by Privacy

E-mail Relevancy Powered by Privacy

13y Dennis Dayman

E-mail Relevancy Powered by Privacy

Ensure that the right information at the right time and to the right individual is sent out. Read More...

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