Rob Beeler

Rob Beeler

Vice President of Content and Media

AdMonsters

Rob Beeler is vice president of content and media for AdMonsters, a global community of ad operations and technology leaders. Rob's responsibilities include developing content for AdMonsters forums in the U.S., Europe, and online.

Rob Beeler joined AdMonsters in October 2008 after nearly 10 years at Advance Internet. At Advance Internet, Rob started as the only ad operations person and developed a department of 15 people in eight locations across the country responsible for operations, project management, business development, Web analytics, and financial reporting, becoming executive director of ad operations and analytics in early 2007.

Rob graduated from Syracuse University in 1990 with a dual major in Producing for Electronic Media/English.

RECENT ARTICLES BY ROB BEELER

Where Content and Ads Come Together

Jul 1, 2011 - Dynamic ad slots, customized user pages, dropping ad calls...just some of the ways content management and ad management can work more closely together... Comments

Managing Disruption

May 27, 2011 - Four ways to keep moving forward considering the mix of excitement and doom and gloom in the air for ad operations. Comments

Ready to Invest in Relaxed-Time Bidding?

Apr 1, 2011 - And other musings on what to do with a $490 tax refund check. Comments

Time Allocation

Mar 4, 2011 - Eighty percent on premium inventory, 50 percent on secondary inventory, and 30 percent on a mobile strategy...not enough hours in the day. Comments

Semantic Targeting for Ad Ops

Feb 4, 2011 - Semantic targeting can be a tool to help drive revenue in real ways as a business-oriented site taxonomy and publisher-focused data revenue source. Comments

RTB Exchanges - 4 Ways for Ad Ops Teams to Adapt

Jan 7, 2011 - In auctions, buyers and sellers must reach agreement on the value of an impression. Here's how ad operations fit into the mix. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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