Marketing News & Expert Advice
Aug 8, 2013 -
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy...
Jul 10, 2013 -
Remember: your mobile messaging strategy must start and end with the customer.
Jun 12, 2013 -
The big winners in mobile will be those who are skilled at creating a great user experience, leveraging the mountains of data that supports and directs...
May 15, 2013 -
Be smart, mobile marketer: watch and learn from finance, no matter what business you're in.
Apr 17, 2013 -
Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.
Mar 20, 2013 -
With a large portion of your audience reading on mobile devices, responsive email and mobile-optimized websites are now a necessity.
Feb 20, 2013 -
With just a few minutes of preparation, you can have a few seconds of your customer's attention.
Jan 23, 2013 -
Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging.
Nov 28, 2012 -
Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction.
Nov 5, 2012 -
Whether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expectations...
Oct 5, 2012 -
More information = less friction, and less friction = more conversions.
Aug 10, 2012 -
Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages.
Jul 13, 2012 -
A robust loyalty program can give your customer a reason to allow you to connect the dots between every mobile channel.
Jun 15, 2012 -
The seven items your SMS promotions must include.
May 18, 2012 -
Are you taking advantage of the tablet's explosive growth, features, and unique user mindset?
Apr 20, 2012 -
How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise.
Mar 23, 2012 -
Five steps to optimize your email message for mobile.
Feb 24, 2012 -
SMS is the universal mobile app. Done well, it delivers bright brand touch points.
Jan 27, 2012 -
Push notifications, QR codes, augmented reality, and good old email.
Dec 30, 2011 -
Design expert identifies top mistakes when building mobile sites and apps.
Dec 2, 2011 -
ESPN.com projects its commitment to quality across mobile sites, apps, and notifications.
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