Adrian Tompsett

Adrian Tompsett

Vice President, Business Development

DataXu

Adrian Tompsett has over a decade of experience working in and with technology companies in business development, sales, and, as an early stage venture investor. At DataXu, he manages third-party technology and data supplier relationships, inventory supply partners, and indirect sales channels. Prior to DataXu, Tompsett was executive director of business development at ChoiceStream, a provider of personalization and advertising solutions for online retailers. In this capacity, he led ChoiceStream's European business expansion and sales management. Tompsett has also held positions at YankeeTek Ventures, Dell, and Grey Advertising. He is a graduate of Dartmouth College and the MIT Sloan School of Management.

RECENT ARTICLES BY ADRIAN TOMPSETT

Why Is the Digital Media Space Such a Mess?

Feb 6, 2012 - As the universe contracts, more cleanly defined lines and organization will take the place of chaos. Comments

Are You Ready for ILD?

Dec 16, 2011 - A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Comments

Moving Beyond the Click to Measure and Optimize Brand Lift

Dec 22, 2010 - An interview with Dan Beltramo, CEO and co-founder of Vizu, to learn how advertisers can better understand how their online ads impact viewer perceptions... Comments

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