Five ways to optimize customer loyalty in a changing landscape

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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The Relentless March of Cloud Computing

The Relentless March of Cloud Computing

9y Stephen Hay

The Relentless March of Cloud Computing

Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...

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How to Make Data Sexy and Why Our Future Depends on It

How to Make Data Sexy and Why Our Future Depends on It

9y Stephen Hay

How to Make Data Sexy and Why Our Future Depends o...

Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...

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9 Ways the Retail Relationship is Changing

9 Ways the Retail Relationship is Changing

9y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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Wearable Technology: The Ultimate in Personal Marketing

Wearable Technology: The Ultimate in Personal Marketing

9y Stephen Hay

Wearable Technology: The Ultimate in Personal Mark...

New wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...

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The Smart Home: The Last Frontier

The Smart Home: The Last Frontier

9y Stephen Hay

The Smart Home: The Last Frontier

Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to bene...

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Apple Pay: Game Changer? Not in Asia

Apple Pay: Game Changer? Not in Asia

9y Stephen Hay

Apple Pay: Game Changer? Not in Asia

Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...

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The WeChat Revolution

The WeChat Revolution

10y Stephen Hay

The WeChat Revolution

Any business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Read More...

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iBeacon – Has "Minority Report" Finally Arrived?

iBeacon – Has "Minority Report" Finally Arrived?

10y Stephen Hay

iBeacon – Has "Minority Report" Finally Arrived?

iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...

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Departing From a Search Bar Near You

Departing From a Search Bar Near You

10y Stephen Hay

Departing From a Search Bar Near You

A look at how Google Flight Search would impact the travel sector. Read More...

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HTML5 Email – Are We Ready?

HTML5 Email – Are We Ready?

10y Stephen Hay

HTML5 Email – Are We Ready?

If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Read More...

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Yahoo Email Changes – How This May Impact Marketers

Yahoo Email Changes – How This May Impact Marketers

11y Stephen Hay

Yahoo Email Changes – How This May Impact Marketer...

And suggestions on how to manage these impacts to avoid a PR disaster. Read More...

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Data Superheroes, Code Artists, and Visualizers

Data Superheroes, Code Artists, and Visualizers

11y Stephen Hay

Data Superheroes, Code Artists, and Visualizers

With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time m...

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Playing Around With the Customer Relationship

Playing Around With the Customer Relationship

11y Stephen Hay

Playing Around With the Customer Relationship

What does gamification mean for customer relationships? Read More...

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Luxury Brands and Dead Puppies

Luxury Brands and Dead Puppies

11y Stephen Hay

Luxury Brands and Dead Puppies

Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the...

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Facebook Promoted Posts: Game Changer or Side Show?

Facebook Promoted Posts: Game Changer or Side Show?

12y Stephen Hay

Facebook Promoted Posts: Game Changer or Side Show...

Promoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Read More...

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Social Media - Is Corporate Marketing Really Getting It?

Social Media - Is Corporate Marketing Really Getting It?

12y Stephen Hay

Social Media - Is Corporate Marketing Really Getti...

Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Read More...

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Apple's New Passbook

Apple's New Passbook

12y Stephen Hay

Apple's New Passbook

And what it means for brands, marketers, and consumers. Read More

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The Truly Mobile Relationship

The Truly Mobile Relationship

12y Stephen Hay

The Truly Mobile Relationship

Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doin...

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Making Your CRM Program More Social

Making Your CRM Program More Social

12y Stephen Hay

Making Your CRM Program More Social

Consider these five ways to integrate social into your corporate CRM strategy. Read More...

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The Digital Revolution in Travel

The Digital Revolution in Travel

12y Stephen Hay

The Digital Revolution in Travel

A personal selection of my favorite trends and future innovations. Read More...

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CRM and Digital Convergence: Trends for 2012

CRM and Digital Convergence: Trends for 2012

12y Stephen Hay

CRM and Digital Convergence: Trends for 2012

The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012. Read ...

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Going Mobile

Going Mobile

12y Stephen Hay

Going Mobile

Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Read More...

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Email Marketing: How Much, How Often?

Email Marketing: How Much, How Often?

13y Stephen Hay

Email Marketing: How Much, How Often?

5 factors to consider how frequently you should be emailing customers. Read More...

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Trigger Happy

Trigger Happy

13y Stephen Hay

Trigger Happy

Top 10 tips to a successful email marketing campaign. Read More

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Online Privacy – Do You Know How Much We Know?

Online Privacy – Do You Know How Much We Know?

13y Stephen Hay

Online Privacy – Do You Know How Much We Know?

Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Read More...

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On the Subject of Subject Lines

On the Subject of Subject Lines

13y Stephen Hay

On the Subject of Subject Lines

Consider these five factors to craft a subject line so your email marketing gets read. Read More...

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