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Stephen Hay

Stephen Hay

Asia Pacific Regional Director

ICLP

Stephen Hay is Asia Pacific regional director for ICLP, the award-winning global loyalty and customer relationship management (CRM) agency. Stephen came into loyalty at Cathay Pacific when e-mail was still something that people in research labs used to send to each other and direct mail was still king.

ICLP works with some of the world's leading customer-focused brands, including Cathay Pacific, Mandarin Oriental, and Juniper Networks; looking to bring brands and customers closer together into a more mutually beneficial and more profitable relationship. Stephen takes a customer point of view on almost everything, not always universally popular, but proven time and again to be the basis for a sustainable, profitable, long-term relationship.

RECENT ARTICLES BY STEPHEN HAY

yahoofeatured

Yahoo Email Changes – How This May Impact Marketers

Jun 27, 2013 - And suggestions on how to manage these impacts to avoid a PR disaster. Comments

codeartists

Data Superheroes, Code Artists, and Visualizers

Apr 30, 2013 - With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time... Comments

aeromexfeatured

Playing Around With the Customer Relationship

Feb 4, 2013 - What does gamification mean for customer relationships? Comments

4seasonsfeatured

Luxury Brands and Dead Puppies

Nov 7, 2012 - Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the... Comments

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Facebook Promoted Posts: Game Changer or Side Show?

Oct 3, 2012 - Promoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Comments

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Social Media - Is Corporate Marketing Really Getting It?

Aug 20, 2012 - Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Comments

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Apple's New Passbook

Jun 18, 2012 - And what it means for brands, marketers, and consumers. Comments

The Truly Mobile Relationship

Jun 4, 2012 - Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doing... Comments

Making Your CRM Program More Social

Apr 11, 2012 - Consider these five ways to integrate social into your corporate CRM strategy. Comments

databaseasia3

The Digital Revolution in Travel

Feb 8, 2012 - A personal selection of my favorite trends and future innovations. Comments

databaseasia1

CRM and Digital Convergence: Trends for 2012

Dec 23, 2011 - The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012. Comments

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Going Mobile

Oct 11, 2011 - Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Comments

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Email Marketing: How Much, How Often?

Aug 11, 2011 - 5 factors to consider how frequently you should be emailing customers. Comments

triggeremail

Trigger Happy

Jun 24, 2011 - Top 10 tips to a successful email marketing campaign. Comments

asiaonlineprivacy

Online Privacy – Do You Know How Much We Know?

Apr 19, 2011 - Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Comments

subjectspamasia

On the Subject of Subject Lines

Mar 22, 2011 - Consider these five factors to craft a subject line so your email marketing gets read. Comments

yearofrabbit

E-mail Marketing - Chinese New Year Clean Up

Feb 1, 2011 - Are you guilty of these bad email practices? Comments

fbmessages

Email Marketing: Are You Ready For 2011?

Jan 3, 2011 - 5 key challenges and opportunities for email marketers in the coming year. Comments

5 Challenges and Opportunities for E-mail Marketers in 2011

Jan 3, 2011 - Customers will be on the move in the coming year. And marketers must keep up with them. Comments

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Harnessing the E-mail Marketing Power of the iPad

Nov 22, 2010 - Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices. Comments

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Google Priority Inbox - Great for Marketers

Oct 26, 2010 - Seven ways to ensure your marketing messages are a priority in Gmail - and don't end up with 'Everything Else'. Comments

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