Stephen Hay

Stephen Hay

Asia Pacific Regional Director

ICLP

Stephen Hay is Asia Pacific regional director for ICLP, the award-winning global loyalty and customer relationship management (CRM) agency. Stephen came into loyalty at Cathay Pacific when e-mail was still something that people in research labs used to send to each other and direct mail was still king.

ICLP works with some of the world's leading customer-focused brands, including Cathay Pacific, Mandarin Oriental, and Juniper Networks; looking to bring brands and customers closer together into a more mutually beneficial and more profitable relationship. Stephen takes a customer point of view on almost everything, not always universally popular, but proven time and again to be the basis for a sustainable, profitable, long-term relationship.

RECENT ARTICLES BY STEPHEN HAY

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The WeChat Revolution

Sep 10, 2014 - Any business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Comments

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iBeacon – Has "Minority Report" Finally Arrived?

Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations... Comments

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Departing From a Search Bar Near You

Jan 28, 2014 - A look at how Google Flight Search would impact the travel sector. Comments

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HTML5 Email – Are We Ready?

Nov 6, 2013 - If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Comments

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Yahoo Email Changes – How This May Impact Marketers

Jun 27, 2013 - And suggestions on how to manage these impacts to avoid a PR disaster. Comments

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Data Superheroes, Code Artists, and Visualizers

Apr 30, 2013 - With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time... Comments

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Playing Around With the Customer Relationship

Feb 4, 2013 - What does gamification mean for customer relationships? Comments

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Luxury Brands and Dead Puppies

Nov 7, 2012 - Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the... Comments

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Facebook Promoted Posts: Game Changer or Side Show?

Oct 3, 2012 - Promoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Comments

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Social Media - Is Corporate Marketing Really Getting It?

Aug 20, 2012 - Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Comments

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Apple's New Passbook

Jun 18, 2012 - And what it means for brands, marketers, and consumers. Comments

The Truly Mobile Relationship

Jun 4, 2012 - Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doing... Comments

Making Your CRM Program More Social

Apr 11, 2012 - Consider these five ways to integrate social into your corporate CRM strategy. Comments

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The Digital Revolution in Travel

Feb 8, 2012 - A personal selection of my favorite trends and future innovations. Comments

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CRM and Digital Convergence: Trends for 2012

Dec 23, 2011 - The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012. Comments

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Going Mobile

Oct 11, 2011 - Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Comments

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Email Marketing: How Much, How Often?

Aug 11, 2011 - 5 factors to consider how frequently you should be emailing customers. Comments

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Trigger Happy

Jun 24, 2011 - Top 10 tips to a successful email marketing campaign. Comments

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Online Privacy – Do You Know How Much We Know?

Apr 19, 2011 - Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Comments

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On the Subject of Subject Lines

Mar 22, 2011 - Consider these five factors to craft a subject line so your email marketing gets read. Comments

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E-mail Marketing - Chinese New Year Clean Up

Feb 1, 2011 - Are you guilty of these bad email practices? Comments

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