Stephen Hay

Stephen Hay

Asia Pacific Regional Director


Stephen Hay is Asia Pacific regional director for ICLP, the award-winning global loyalty and customer relationship management (CRM) agency. Stephen came into loyalty at Cathay Pacific when e-mail was still something that people in research labs used to send to each other and direct mail was still king.

ICLP works with some of the world's leading customer-focused brands, including Cathay Pacific, Mandarin Oriental, and Juniper Networks; looking to bring brands and customers closer together into a more mutually beneficial and more profitable relationship. Stephen takes a customer point of view on almost everything, not always universally popular, but proven time and again to be the basis for a sustainable, profitable, long-term relationship.



The Smart Home: The Last Frontier

Dec 18, 2014 - Just what exactly is a "smart" home? Columnist Stephen Hay explains the relationship between a house and the Internet, and how marketers stand to benefit... Comments


Apple Pay: Game Changer? Not in Asia

Oct 27, 2014 - Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Comments


The WeChat Revolution

Sep 10, 2014 - Any business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Comments


iBeacon – Has "Minority Report" Finally Arrived?

Mar 24, 2014 - iBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locations... Comments


Departing From a Search Bar Near You

Jan 28, 2014 - A look at how Google Flight Search would impact the travel sector. Comments


HTML5 Email – Are We Ready?

Nov 6, 2013 - If your email marketing performance is starting to wane, this might just be the boost to re-engage and grab their attention. Comments


Yahoo Email Changes – How This May Impact Marketers

Jun 27, 2013 - And suggestions on how to manage these impacts to avoid a PR disaster. Comments


Data Superheroes, Code Artists, and Visualizers

Apr 30, 2013 - With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time... Comments


Playing Around With the Customer Relationship

Feb 4, 2013 - What does gamification mean for customer relationships? Comments


Luxury Brands and Dead Puppies

Nov 7, 2012 - Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the... Comments


Facebook Promoted Posts: Game Changer or Side Show?

Oct 3, 2012 - Promoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it. Comments


Social Media - Is Corporate Marketing Really Getting It?

Aug 20, 2012 - Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Comments


Apple's New Passbook

Jun 18, 2012 - And what it means for brands, marketers, and consumers. Comments

The Truly Mobile Relationship

Jun 4, 2012 - Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doing... Comments

Making Your CRM Program More Social

Apr 11, 2012 - Consider these five ways to integrate social into your corporate CRM strategy. Comments


The Digital Revolution in Travel

Feb 8, 2012 - A personal selection of my favorite trends and future innovations. Comments


CRM and Digital Convergence: Trends for 2012

Dec 23, 2011 - The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012. Comments


Going Mobile

Oct 11, 2011 - Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Comments


Email Marketing: How Much, How Often?

Aug 11, 2011 - 5 factors to consider how frequently you should be emailing customers. Comments


Trigger Happy

Jun 24, 2011 - Top 10 tips to a successful email marketing campaign. Comments


Online Privacy – Do You Know How Much We Know?

Apr 19, 2011 - Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.




Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.


    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...