Stephen Hay
Asia Pacific Regional Director
ICLP
Stephen Hay is Asia Pacific regional director for ICLP, the award-winning global loyalty and customer relationship management (CRM) agency. Stephen came into loyalty at Cathay Pacific when e-mail was still something that people in research labs used to send to each other and direct mail was still king.
ICLP works with some of the world's leading customer-focused brands, including Cathay Pacific, Mandarin Oriental, and Juniper Networks; looking to bring brands and customers closer together into a more mutually beneficial and more profitable relationship. Stephen takes a customer point of view on almost everything, not always universally popular, but proven time and again to be the basis for a sustainable, profitable, long-term relationship.
RECENT ARTICLES BY STEPHEN HAY
Jun 27, 2013 -
And suggestions on how to manage these impacts to avoid a PR disaster.
Apr 30, 2013 -
With the sheer scale of big data, churning out printed reports or producing dashboards is simply not enough to meet the dynamic demands of real-time...
Feb 4, 2013 -
What does gamification mean for customer relationships?
Nov 7, 2012 -
Websites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the...
Oct 3, 2012 -
Promoted Posts is another tool in the increasingly complex micro-managed world of customer engagement. Here's why and how to use it.
Aug 20, 2012 -
Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms.
Jun 18, 2012 -
And what it means for brands, marketers, and consumers.
Jun 4, 2012 -
Mobile has become an essential part of interaction from shopping and traveling to socializing. I'll share with you what consumer brands should be doing...
Apr 11, 2012 -
Consider these five ways to integrate social into your corporate CRM strategy.
Feb 8, 2012 -
A personal selection of my favorite trends and future innovations.
Dec 23, 2011 -
The convergence of CRM and digital marketing could possibly be the most exciting thing ever. Here are eight reasons to be optimistic about 2012.
Oct 11, 2011 -
Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices.
Aug 11, 2011 -
5 factors to consider how frequently you should be emailing customers.
Jun 24, 2011 -
Top 10 tips to a successful email marketing campaign.
Apr 19, 2011 -
Brands need to demonstrate they take privacy seriously. Consider these five tips to build sustainable trusting relationships with customers.
Mar 22, 2011 -
Consider these five factors to craft a subject line so your email marketing gets read.
Feb 1, 2011 -
Are you guilty of these bad email practices?
Jan 3, 2011 -
5 key challenges and opportunities for email marketers in the coming year.
Jan 3, 2011 -
Customers will be on the move in the coming year. And marketers must keep up with them.
Nov 22, 2010 -
Tablet computers such as the iPad are fast becoming the accessory of choice. Here's what you need to consider for email marketing on these devices.
Oct 26, 2010 -
Seven ways to ensure your marketing messages are a priority in Gmail - and don't end up with 'Everything Else'.