Founder, Venom Cartel
Wes created Venom Cartel (then TAO Agency) in the Spring of 2006. Two days after filing his biz with Uncle Sam, Wes gained his first client, American Apparel. Wes placed American Apparel into the virtual world of Second Life, which became the first "real life" retailer to appear in a virtual world. Wes has also created campaigns for Ford Motor Company, GM, Samsung, Klondike, Google Chrome and several others. His work has received many accolades from the press including making the front pages of The Wall Street Journal and Ad Age and his work also appeared in GQ, The New York Times, The Chicago Tribune, CNET, MSNBC, Forbes, Business Week, MTV, FOX News, and Reuters. Wes saw the growth of gaming becoming so large, he created a division within Venom Cartel that focused on video games only. This division is called "Gun."
Gun is the largest video game consulting firm in the U.S. and became one of the most sought after studios in the U.S. for gaming campaigns. Agencies such as BBH, McCann Eriksson, Carmichael Lynch, Wunderman, Young and Rubicam, JWT, The Via Group, and BBDO trust Wes and Gun's knowledge of video games and other experimental interactive advertising landscapes.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014