Jeff Green

Jeff Green

CEO

The Trade Desk

The Trade Desk

Jeff started his Internet career working for a small interactive agency, where he led media buying and trafficking and managed all vendor relationships. Afterward, he founded a CPA network, eBound Strategies whose technology was designed by Jeff and later acquired by Nami Media in 2003. Jeff worked for Nami Media as the VP of operations, and subsequently left to found AdECN, the first exchange for online advertising.

Jeff is considered one of the few pioneers of the ad exchange. As COO and founder of AdECN, he led all strategy, product, and business development. Jeff is a thought-leader in real-time bidding technology. At Microsoft, Jeff oversaw AdECN exchange business, ran all reseller and channel partner business, as well as advised the all-up strategy for the online services division. In October 2009, Jeff left Microsoft and AdECN to found The Trade Desk.

RECENT ARTICLES BY JEFF GREEN

Cutting Through the Remarketing Clutter With RTB

Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments

5 Things You Should Know About the Future of Retargeting

Nov 9, 2011 - Understanding the landscape of display advertising. Comments

The Straight Story on Display Auto-Optimization

Oct 12, 2011 - There is no easy button in the demand-side-platform world. Comments

The 7 Primary Differences Between Search and Display

Jun 22, 2011 - Worried that display will go the way of search, with Google taking over? It won't. The market dynamics are just too different. Comments

Full-Funnel Attribution Is Better for Everyone - Even Search Marketers

Mar 30, 2011 - The most likely way to grow sales is to widen the funnel, not aspire to be a cylinder. Comments

Legislation and 'Do Not Track'

Mar 2, 2011 - How can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Comments

Protecting Behavioral Marketing

Feb 2, 2011 - Lions, tigers, bears, and quid pro quo. Part one of a three-part series. Comments

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