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Jeff started his Internet career working for a small interactive agency, where he led media buying and trafficking and managed all vendor relationships. Afterward, he founded a CPA network, eBound Strategies whose technology was designed by Jeff and later acquired by Nami Media in 2003. Jeff worked for Nami Media as the VP of operations, and subsequently left to found AdECN, the first exchange for online advertising.
Jeff is considered one of the few pioneers of the ad exchange. As COO and founder of AdECN, he led all strategy, product, and business development. Jeff is a thought-leader in real-time bidding technology. At Microsoft, Jeff oversaw AdECN exchange business, ran all reseller and channel partner business, as well as advised the all-up strategy for the online services division. In October 2009, Jeff left Microsoft and AdECN to found The Trade Desk.
RECENT ARTICLES BY JEFF GREEN
Cutting Through the Remarketing Clutter With RTB
5 Things You Should Know About the Future of Retargeting
The Straight Story on Display Auto-Optimization
The 7 Primary Differences Between Search and Display
Full-Funnel Attribution Is Better for Everyone - Even Search Marketers
Legislation and 'Do Not Track'
Protecting Behavioral Marketing
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