Howard Belk

Howard Belk

Co-President and CEO, Chief Creative Officer

Siegel+Gale

As Siegel+Gale's chief creative officer, Howard challenges our design teams across the globe to breathe life into brand strategies. He believes that powerful identities bring humanity to brands and generate belief in their essential promise. "Doing this successfully for organizations that operate globally," he notes, "requires supreme simplicity."

A prominent figure in the industry, Howard has led global branding programs that span virtually every business sector, receiving international recognition and numerous awards. He sees an extraordinary future for organizations operating at the nexus of social changes in health, energy, education, technology, and communications. His work includes programs for Pfizer, ConocoPhillips, Aramco, AARP, the Free Library of Philadelphia, the King Abdullah University of Science and Technology, SAP, Tata Consultancy Services, Qatar Telecom, Allstate, and Bank of America.

You'll see Howard frequently quoted by the business press regarding branding and design issues, or speaking at professional conferences on topics that range from brand building's foray into areas like product development, human resources, community service, and customer experience, to how smartphones and touchscreens are opening new ways for people to interact with brands.

Earlier in his career, Howard founded a marketing services agency that was acquired by Omnicom in 2001. He also spent time at Interbrand, where he was a group director in their headquarters office.

Howard earned a bachelor of fine arts at Philadelphia's University of the Arts, where he later served as a guest professor. He completed Omnicom's Senior Management and Graduate Management Programs at Babson College in 2007. He sits on the Board of Directors of apparel manufacturer Kahn Lucas Lancaster.

RECENT ARTICLES BY HOWARD BELK

Sometimes, What Matters Is Simple

Jun 22, 2011 - Winning customer loyalty is all about the power of the brand, what it stands for, and the relevant stories that can be told around it. Comments

Branding Lessons From the Middle East

Apr 28, 2011 - Digital marketers have much to learn from the rapid and fundamental shifts in power. Consider these four takeaways Comments

A Digital KISS

Apr 8, 2011 - A few ideas that could entice customers to pay more for products or services by adding utility and simplicity. Comments

Screens Touch People

Mar 2, 2011 - As brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture. Comments

Great Marketing Expectations

Feb 2, 2011 - Expectations for creative and strategic branding developments that will have an impact on the industry this year. Comments

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