Ghennipher Weeks

Ghennipher Weeks

Applied Connectioneering

Ghennipher Weeks has spent the past 13 years as a marketer working closely with IT teams to increase cross-functional collaboration, and helps teams excel in delivering great results quickly.

With deep expertise in creating conversion-driven and insightful search engine marketing and social media strategies for national and regional brands since the late 1990s, Ms. Weeks has increased online revenue for Philips, Wells Fargo, The Women's Information Network, The Allegis Group, TotalGym, Overstock.com, TigerDirect, LeoSchachter Diamonds, and others. She excels in formulating SEO, conversion, social marketing, and value-creation strategies. Ms. Weeks says, "Integrated marketing strategies are more effective, but much more difficult. Agility in execution requires measurement, accountability, and an unwavering customer focus to deliver value that makes both customers and business stakeholders happy. This raises customer, as well as shareholder value, or in relevant corporate terms: increases profits."

She actively contributes her expertise and thoughts through presentations, industry appearances, articles, and her upcoming book on integrated digital marketing.

Ms. Weeks has spoken at SES, Webmaster World's PubCon, EVO, WITI, Blissdom, Social Media Club, Agile Roots, Blogilicious, and other conferences. Notably, she is also certified in Agile methodologies as a CSM and CSPO. You can find Ms. Weeks online on Twitter, Facebook, LinkedIn, or on her blog, and a myriad of other social media sites.

RECENT ARTICLES BY GHENNIPHER WEEKS

tv-everywhere

#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV

Apr 1, 2013 - What's the reason for this marriage between TV and search? Comments

Top 3 Ways to Unify Your Brand Experience Across Channels

Jul 12, 2012 - How to put all of the pieces together to create a unified brand experience for customers. Comments

Why Age Segmentation Is Less Effective for Connected Consumers

Apr 19, 2012 - Marketers and advertisers have to think differently about how to produce rich and tailored experiences for connected consumers. Comments

Predict Customer Behavior With a Virtual Analyst

Mar 22, 2012 - New tool is designed to help marketers make better decisions based on the "big data" they now have. Comments

Integrated Marketing Lessons From Kodak's Chapter 11

Jan 26, 2012 - Three lessons integrated marketers can learn from the events that led Kodak to file for bankruptcy. Comments

Why Marketing Needs to Play Nice With IT

Dec 1, 2011 - Digital marketers need to know how technology plays in defining the customer experience, in delivering strategic customer insight, and in the digital... Comments

Preparing for Your Integrated Holiday Campaigns

Nov 3, 2011 - How can you get the most traction, boost online sales, and connect with a diverse marketplace in your campaigns this holiday season? Comments

Is the 90 Percent Effect Weakening Your ROI?

Oct 6, 2011 - There's a danger to focusing on the tools that help boost your ROI instead of the mindset that should drive selection and implementation of tools. Comments

The 7Ms of Integrated Marketing

Sep 8, 2011 - A successful integrated marketing program involves these seven cyclical elements. Comments

Predictive + Adaptive Models: How to Improve Multi-Channel ROI

Aug 11, 2011 - The three models with the most impact for an awesome integrated campaign. Comments

Design Your Garden Before You Plant It

Jul 14, 2011 - Six simple marketing planning tips for small businesses. Comments

Agility and the New Marketing Organization

Jun 16, 2011 - A look at what makes agile marketing work and how to know if it will work for you. Comments

The Basic Elements Found in Every Successful Agile Implementation

May 19, 2011 - Being agile is about satisfying today's marketing requirements, and when tomorrow comes, being ready to adapt. Comments

What's the Big Deal About Agile?

Feb 17, 2011 - A movement, which sprang from software development practices, has found a foothold in digital marketing. First in a three-part series. Comments

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