Matthew Hayes

Director, Services Strategy

Lyris

Matt Hayes is the director of services strategy at Lyris. With experience in the e-mail industry both in the U.S. and in the U.K., Matt has deep knowledge and experience working with clients in the strategy and development of welcome programs, lifecycle campaigns, list retention and growth, Web behavior segmentation, and e-mail design. Matt started his e-mail career at a U.K. agency that became Lyris UK and was instrumental in managing e-mail marketing campaigns for some of the biggest brands in the U.K. Matt's background is specialized in high-end fashion retail where he set up revenue-driving campaigns. In 2009, Matt moved to San Francisco to manage a team of campaign specialists and drove e-mail marketing strategy for clients in the U.S.

RECENT ARTICLES BY MATTHEW HAYES

First Impressions Really Do Count

Five steps to a successful email welcome program. December 8, 2011

This Is Personal!

The inbox is an important part of your customer's life. Here are three suggestions on how to add value to your email communications. September 15, 2011

Practical Tactics for Cross-Channel Email Acquisition

Three ways to drive email acquisition. July 7, 2011

Retention Lifecycle Programs: Options and Considerations

Four things post-conversion email can do for your brand and your email marketing success. May 26, 2011

8 Tactics to Optimize Welcome Email and Welcome Series

Got new subscribers? Start here to build a relationship with them. April 28, 2011

Achieve 'Repeatable Relevance' in 4 Steps

The time you invest now to build repeatable relevance the right way will pay off with higher engagement for your future campaigns. March 3, 2011

Priority Inbox and Overcrowding – How Can Your E-mail Stand Out?

Four strategies to ensure your e-mail doesn't get lost with the rest of the marketing messages your customers receive every day. February 3, 2011