Matthew Hayes

Matthew Hayes

Director, Services Strategy


Matt Hayes is the director of services strategy at Lyris. With experience in the e-mail industry both in the U.S. and in the U.K., Matt has deep knowledge and experience working with clients in the strategy and development of welcome programs, lifecycle campaigns, list retention and growth, Web behavior segmentation, and e-mail design. Matt started his e-mail career at a U.K. agency that became Lyris UK and was instrumental in managing e-mail marketing campaigns for some of the biggest brands in the U.K. Matt's background is specialized in high-end fashion retail where he set up revenue-driving campaigns. In 2009, Matt moved to San Francisco to manage a team of campaign specialists and drove e-mail marketing strategy for clients in the U.S.


Send Valuable Email With Conversion Automation

Aug 24, 2012 - The top three email campaigns you can automate to drive conversion. Comments

How to Drive Revenue From Retention Email Marketing

Jul 17, 2012 - Four types of email campaigns designed for existing customers. Comments

First Impressions Really Do Count

Dec 8, 2011 - Five steps to a successful email welcome program. Comments

This Is Personal!

Sep 15, 2011 - The inbox is an important part of your customer's life. Here are three suggestions on how to add value to your email communications. Comments

Practical Tactics for Cross-Channel Email Acquisition

Jul 7, 2011 - Three ways to drive email acquisition. Comments

Retention Lifecycle Programs: Options and Considerations

May 26, 2011 - Four things post-conversion email can do for your brand and your email marketing success. Comments

8 Tactics to Optimize Welcome Email and Welcome Series

Apr 28, 2011 - Got new subscribers? Start here to build a relationship with them. Comments

Achieve 'Repeatable Relevance' in 4 Steps

Mar 3, 2011 - The time you invest now to build repeatable relevance the right way will pay off with higher engagement for your future campaigns. Comments

Priority Inbox and Overcrowding – How Can Your E-mail Stand Out?

Feb 3, 2011 - Four strategies to ensure your e-mail doesn't get lost with the rest of the marketing messages your customers receive every day. Comments

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