Chris Copeland

Chris Copeland

CEO, GroupM Next

Chris Copeland is chief executive officer of GroupM Next.




Getting it right with social when everything we know is wrong

Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding... Comments


Thinking out loud: the next great marketing opportunity

Oct 28, 2015 - The evolution voice search indicates the verbal communication is on its way to becoming the next great marketing channel. How can brands use orally... Comments


Beating the Digital Trajectory Test

Sep 1, 2015 - Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their... Comments


4 Industry Lessons From Youth Baseball

Aug 4, 2015 - Fundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in... Comments


The Next Generation of Leaders

Jul 3, 2015 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Comments


The Gravitational Pull of Leadership

Jun 5, 2015 - When companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those... Comments


A Glance Into the Future of Brand Loyalty

May 8, 2015 - With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Comments


The Magic of The Valley

Apr 10, 2015 - Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Comments


The OS Car Wars

Mar 13, 2015 - Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged... Comments


I Saw the Future and Then It Was Gone

Feb 17, 2015 - The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Comments


Big Things Come in Small Packages

Jan 21, 2015 - Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive... Comments


Welcome to 2015 – The Year of Proficiency

Dec 19, 2014 - The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms... Comments


It’s OVER, the Internet IS Broken

Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments


The Importance of Identifying Friction and Innovating Against It

Oct 24, 2014 - The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to... Comments


The Illusion of Change

Sep 29, 2014 - Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful... Comments


The Most Important Question I Ask Candidates: "What’s Your Crazy?"

Aug 1, 2014 - This interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and... Comments


A Social Generation Comes of Age at the World Cup

Jul 4, 2014 - This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Comments


Dealing With My Irrational Twitter Disappointment

Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until... Comments


COB: Redefining the Cost of Business With Digital

May 9, 2014 - Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Comments


Getting Mobile Right

Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of... Comments

Social Media

Brands and Social: Finding the Perfect Fit

Mar 14, 2014 - When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that... Comments

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