Home › Chris Copeland

RECENT ARTICLES BY CHRIS COPELAND

keywords2

Defining the Words That Define Us

May 13, 2013 - We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at... Comments

ebayhome

What if eBay Is Right and Paid Search Is Worthless?

Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments

enhanced-campaigns

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

facebook-graph-search

Graph Search: Facebook's Final Destination?

Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments

search-marketing

Making Search the Centerpiece of Your 2013 Digital Advertising

Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

facebook-homepage

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective

Dec 3, 2012 - How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Comments

pony

Oh Where, Oh Where Has My One-Trick Pony Gone?

Nov 5, 2012 - Is today's Google Search as effective? If not, why and what can it do to regain influence? Comments

Playing the Long Game in Search

Aug 13, 2012 - In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness. Comments

Digital Differentiation and Doing More Than Just Owning a Hammer

Jul 16, 2012 - A tool left in the hands of someone unable to understand that everyone has tools is a waste. Comments

Where Is Search Heading? Check the Map

Jun 18, 2012 - For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Comments

Facebook's Moment: Ready or Not, the Time Is Now

May 21, 2012 - Facebook must now grow into the promise the platform offers for the benefit of all. Comments

The Importance of Standing for Something in Your Digital Investing

Apr 23, 2012 - If you are a brand entering or establishing presence in a newer auction marketplace, it's essential that you stand for something. Comments

Winning and the High Price of Fighting the Wrong Opponent

Mar 26, 2012 - It is essential to keep in mind what is important for sustained success - winning the hearts and minds of consumers through authentic stories and relevant... Comments

The Consumer Battle Rages on for Brands

Feb 27, 2012 - But the battlefields are changing. Comments

5 Questions That Yahoo's New CEO Must Address

Feb 6, 2012 - The company's success hinges on Scott Thompson's answers to these questions. Comments

A Marketing Reminder From Johnny on the Streets of Montreal

Jan 30, 2012 - Industry lessons can come from anywhere - not just career advertisers. Comments

The Most Important Question a Brand Must Answer for Success in 2012 Is...

Jan 3, 2012 - Brands have more opportunities to influence the purchase path a consumer will take. Comments

Casting the Right Hook Into the Digital Talent Pool

Dec 5, 2011 - Before we can become greater than our parts, we must change the current culture in digital advertising. Comments

Black Friday: Social Shopping 1.0

Nov 23, 2011 - Retailers must evolve online and cultivate a culture of social shopping that goes beyond in-store deals. Comments

One Move That Would Guarantee Google+ Beats Facebook

Nov 8, 2011 - Google has to provide a "+" to users and provide a completely different experience if it wants to surpass Facebook. Comments

The Common Characteristic of Winning Digital Companies

Oct 11, 2011 - According to Google, the company doesn't have better algorithms...just more data. Comments

Next ›

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

More newsletter options

MOST READ

  1. Top 5 Most Socially Devoted Brands on Twitter [Survey]
  2. BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
  3. 4 Marketing Buzzwords That Shouldn't Scare You
  4. Data Shows 'Big Data Marketing' Is a Growing Field
  5. Marketo Shares Jump 57% in IPO

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • ACCOUNT EXECUTIVE
      ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
    • DIGITAL MARKETING ACCOUNT DIRECTOR
      DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy