RECENT ARTICLES BY CHRIS COPELAND

mobileads

Getting Mobile Right

Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of... Comments

Social Media

Brands and Social: Finding the Perfect Fit

Mar 14, 2014 - When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that... Comments

Social Media

Facebook, Twitter, and the User Narrative

Feb 14, 2014 - Both Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuously... Comments

nest-thermostat

Google Buys Nest -- What Does It Mean?

Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

shutterstock-100502689

Finding Success by Identifying Personal Bias in Business

Dec 20, 2013 - The reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface... Comments

shutterstock-106597682

Who Makes Your Company's Most Important Decisions?

Nov 22, 2013 - On any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct... Comments

Runner on starting blocks

How Brand Marketing Measurement Benefits from Life Lessons in Fitness

Oct 25, 2013 - As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point... Comments

film-reel

Online Video and the Perils of Business Morbidity

Oct 8, 2013 - Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to... Comments

hype-people

The Internet Twerks!

Aug 30, 2013 - An examination into the shift behind why live and custom content is central to brand success in a digital world. Comments

open-book

Beach Reads for Business

Aug 13, 2013 - Five books that every business reader should look into on their next beach vacation. Comments

cmo-test

3 Levels of Process

Jul 18, 2013 - Whether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then... Comments

rub

Frictionless Business, There's the Rub

Jun 7, 2013 - Identifying the right places for friction and removing it elsewhere is the difference between sparking a fire and slowing all progress to a halt. Comments

keywords2

Defining the Words That Define Us

May 13, 2013 - We may get seduced by 30-second commercials, display ads, and native advertising, but let's not forget that our ability to select the right words at... Comments

ebayhome

What if eBay Is Right and Paid Search Is Worthless?

Apr 1, 2013 - Search works, but only if, as a brand, you know what it's worth to you. Comments

enhanced-campaigns

The Harsh Wake-Up Call Google Delivered With Enhanced Campaigns

Feb 25, 2013 - Brands are still not mobilizing to the necessary degree. Will Google's latest announcement shake them into action? Comments

facebook-graph-search

Graph Search: Facebook's Final Destination?

Jan 28, 2013 - For Graph Search to work, several factors need to change in Facebook's favor. Comments

search-marketing

Making Search the Centerpiece of Your 2013 Digital Advertising

Jan 7, 2013 - As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Comments

facebook-homepage

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective

Dec 3, 2012 - How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Comments

pony

Oh Where, Oh Where Has My One-Trick Pony Gone?

Nov 5, 2012 - Is today's Google Search as effective? If not, why and what can it do to regain influence? Comments

Playing the Long Game in Search

Aug 13, 2012 - In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness. Comments

Digital Differentiation and Doing More Than Just Owning a Hammer

Jul 16, 2012 - A tool left in the hands of someone unable to understand that everyone has tools is a waste. Comments

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