RECENT ARTICLES BY CHRIS COPELAND

crystal-ball-future

A Glance Into the Future of Brand Loyalty

May 8, 2015 - With the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Comments

silicon-valley-magic

The Magic of The Valley

Apr 10, 2015 - Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Comments

cars-auto

The OS Car Wars

Mar 13, 2015 - Cars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged... Comments

disappearing

I Saw the Future and Then It Was Gone

Feb 17, 2015 - The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Comments

big-things-small-packages

Big Things Come in Small Packages

Jan 21, 2015 - Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive... Comments

no-excuses

Welcome to 2015 – The Year of Proficiency

Dec 19, 2014 - The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms... Comments

broken-internet

It’s OVER, the Internet IS Broken

Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

agency-innovation

The Importance of Identifying Friction and Innovating Against It

Oct 24, 2014 - The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to... Comments

illusion-of-change

The Illusion of Change

Sep 29, 2014 - Most businesses must adapt and change in order to succeed, but only the ones that realize that big changes might be necessary will truly be successful... Comments

interviewing

The Most Important Question I Ask Candidates: "What’s Your Crazy?"

Aug 1, 2014 - This interview question can truly show you what kind of digital marketer you might be getting ready to hire. Those who can embrace their "crazy" and... Comments

social-world-cup

A Social Generation Comes of Age at the World Cup

Jul 4, 2014 - This year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Comments

twitter-bird-blue-on-white

Dealing With My Irrational Twitter Disappointment

Jun 6, 2014 - Twitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until... Comments

cost-of-business

COB: Redefining the Cost of Business With Digital

May 9, 2014 - Today, you could make the case that "Create, Optimize, Bid," or COB, is in fact the cost of business for brands. Comments

mobileads

Getting Mobile Right

Apr 11, 2014 - As we move on from the Year of Mobile to the Age of Mobile, marketers and brands must design for consumer utility and distraction, as the majority of... Comments

Social Media

Brands and Social: Finding the Perfect Fit

Mar 14, 2014 - When deciding on a strategy for social, brands much ask themselves if a particular social network allows the brand to represent itself in a way that... Comments

Social Media

Facebook, Twitter, and the User Narrative

Feb 14, 2014 - Both Facebook and Twitter are striving to become truly mobile companies, while Facebook confronts its "youth" problem and Twitter strives to continuously... Comments

nest-thermostat

Google Buys Nest -- What Does It Mean?

Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

shutterstock-100502689

Finding Success by Identifying Personal Bias in Business

Dec 20, 2013 - The reasons for valuing and dismissing the opinions of individuals may vary from situation to situation, but invariably, one common truth will surface... Comments

shutterstock-106597682

Who Makes Your Company's Most Important Decisions?

Nov 22, 2013 - On any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct... Comments

Runner on starting blocks

How Brand Marketing Measurement Benefits from Life Lessons in Fitness

Oct 25, 2013 - As marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point... Comments

film-reel

Online Video and the Perils of Business Morbidity

Oct 8, 2013 - Everything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to... Comments

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