Edward Montes

Edward Montes

CEO, Global

Adnetik

As CEO of Adnetik, Ed is responsible for planning and implementing the company’s strategic direction, overseeing international operations, and delivering on the company's vision to become world class marketing investment managers. In 2010, Ed oversaw the expansion of Adnetik into six international markets and was awarded LatinTRENDS Magazine's Latino Trendsetter Award in the technology category.

Prior to becoming the CEO at Adnetik, Ed served as the manager director for Havas Digital, North America, which included managing staff at five locations: New York, Boston, San Francisco, Chicago, and Toronto, while continuing to drive strategic new business and special initiatives. In this role, Ed managed digital media planning and buying - including search and analytics, Mobext-mobile marketing, and AIS - Digital and Direct Creative agency. In 2009, he was recognized for his superior leadership with the Media All Star award by MediaWeek.

Before joining Havas Digital, Ed worked at Yahoo Inc. where he served as the director of special projects for Yahoo's Media, Entertainment, Information, and Finance Groups. He has also served as a consultant to the wireless technology industry providing insight to the data application sector and delivery of advertising to mobile devices.

Prior to his transition to the interactive industry, Ed was a prosecutor in the Middlesex District Attorney's office of Massachusetts, where he prosecuted numerous felonies and appellate actions. Montes graduated from Boston University School of Law and was a Cum Laude graduate of the University of Massachusetts, Amherst.

RECENT ARTICLES BY EDWARD MONTES

The First Rule of Advertising Exchanges - There Are No Advertising Exchanges

Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. October 31, 2011

Digital Advertising Is an Oxymoron

If you are measuring and optimizing your media investments solely using last-action attribution, you are not advertising. September 19, 2011

Quality Is in the Eye of the Beholder

If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? July 11, 2011

Valuation - The 'New' Buying Skill

Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. May 16, 2011

Optimization - Chasing a False Positive

Is the online display advertising industry throwing "smarter" money away? March 21, 2011

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