Edward Montes

Edward Montes

Chief Revenue Officer

DataXu

Edward Montes leads DataXu's sales and marketing activities on a global basis. A respected international leader, Ed has a deep understanding of how advertisers can apply technology to become data-driven and transform their business. More than a decade in the digital advertising ecosystem has given him considerable experience with combining technology, services, partners, and people to deliver optimal solutions to marketing challenges. Prior to joining DataXu, Ed was co-founder and chief executive at Digilant. He also held leadership positions at Havas Media - spearheading several expansion efforts and doubling the agency's digital billings and capabilities during his tenure - as well as Yahoo and TechTarget. Ed is a graduate of Boston University School of Law and the University of Massachusetts, Amherst.

RECENT ARTICLES BY EDWARD MONTES

digital-advertising

Creating Value in Digital Advertising

Aug 5, 2013 - If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on... Comments

hype-people

Consumer Attention - the 'New' Media Currency

Jun 10, 2013 - While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brands... Comments

internetfraud

The Case for Internet Advertising as Fraud

Mar 21, 2013 - And how its participants are co-conspirators. Comments

The First Rule of Advertising Exchanges - There Are No Advertising Exchanges

Oct 31, 2011 - Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Comments

Digital Advertising Is an Oxymoron

Sep 19, 2011 - If you are measuring and optimizing your media investments solely using last-action attribution, you are not advertising. Comments

Quality Is in the Eye of the Beholder

Jul 11, 2011 - If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Comments

Valuation - The 'New' Buying Skill

May 16, 2011 - Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Comments

Optimization - Chasing a False Positive

Mar 21, 2011 - Is the online display advertising industry throwing "smarter" money away? Comments

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