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Edward Montes

Edward Montes

CEO

Digilant

As CEO and co-founder of Digilant, Ed is responsible for planning and implementing the company's strategic direction, overseeing international operations, and delivering on the company's vision. In 2010, Ed was awarded LatinTRENDS Magazine's Latino Trendsetter Award in the technology category. In 2011, he was named one of Boston Business Journal's Top 40 under 40.

Prior to becoming the CEO at Digilant, Ed served as the Manager Director for Havas Digital, North America where he was recognized with the Media All Star award by MediaWeek in early 2009.

Ed has also worked for Yahoo! Inc. and was a prosecutor in the Middlesex District Attorney's office of Massachusetts. He is a graduate of Boston University School of Law and the University of Massachusetts, Amherst.

RECENT ARTICLES BY EDWARD MONTES

digital-advertising

Creating Value in Digital Advertising

Aug 5, 2013 - If we want digital marketing to succeed in capturing a larger piece of the "pie," we need to rethink the ability to take credit and instead focus on... Comments

hype-people

Consumer Attention - the 'New' Media Currency

Jun 10, 2013 - While the task of grabbing a consumer's attention and communicating a brand's proposition has become increasingly difficult, the rewards for the brands... Comments

internetfraud

The Case for Internet Advertising as Fraud

Mar 21, 2013 - And how its participants are co-conspirators. Comments

The First Rule of Advertising Exchanges - There Are No Advertising Exchanges

Oct 31, 2011 - Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Comments

Digital Advertising Is an Oxymoron

Sep 19, 2011 - If you are measuring and optimizing your media investments solely using last-action attribution, you are not advertising. Comments

Quality Is in the Eye of the Beholder

Jul 11, 2011 - If you don't know where the ad is likely to be on the page or how competitive the environment is, how can you know the quality or the value? Comments

Valuation - The 'New' Buying Skill

May 16, 2011 - Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Comments

Optimization - Chasing a False Positive

Mar 21, 2011 - Is the online display advertising industry throwing "smarter" money away? Comments

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