Chris O'Hara

Chris O'Hara

Chris O'Hara is an ad technology executive, and the author of "Best Practices in Digital Display Media," a contributor to ClickZ, and the author of the new whitepaper "Best Practices in Data Management." He can be reached through his blog at



If It's Not Programmatic Premium, Then What Is It?

Mar 6, 2013 - We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and... Comments

Is Programmatic Premium?

Feb 18, 2013 - Are publishers are going to enable true premium inventory to be purchased in a way that lessens their control? Comments


When Cost-Plus Is a Minus

Feb 6, 2013 - Is this hourly pricing model right for today's digital media agency? Comments


Why 2013 Will Be the Year of Programmatic Premium Guaranteed

Jan 22, 2013 - If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performing... Comments


Underneath the Funnel

Dec 21, 2012 - How social data flips and extends the purchase funnel. Comments


Can You Buy 'Brand'?

Dec 11, 2012 - Understanding social affinity data. Comments

The 5 Things to Expect in a DMP

Feb 29, 2012 - Here's what to look for in a publisher data management solution. Comments

Same Turkey, New Knife

Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments

Meet Your Audience (for the Second Time)

Jan 4, 2012 - Use audience measurement data to optimize digital display campaigns. See how with this real-life example. Comments

Signal to Noise

Dec 2, 2011 - What data should inform media investment decisions? Comments

When Big Data Doesn't Provide Big Insights

Nov 9, 2011 - What big marketers should look for in a next-generation data management platform. Comments

Rise of the Machines

Apr 14, 2011 - Where do people fit into a world that promises endless media automation? Comments

The New, New Agency Model

Feb 18, 2011 - Is your digital agency configured for success? Or are you better prepared to work at a car wash? Comments

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Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.




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