Chris O'Hara

RECENT ARTICLES BY CHRIS O'HARA

The 5 Things to Expect in a DMP

Here's what to look for in a publisher data management solution. February 29, 2012

Same Turkey, New Knife

Technology may still capture the most advertising value, but what if publishers own it? February 1, 2012

Meet Your Audience (for the Second Time)

Use audience measurement data to optimize digital display campaigns. See how with this real-life example. January 4, 2012

Signal to Noise

What data should inform media investment decisions? December 2, 2011

When Big Data Doesn't Provide Big Insights

What big marketers should look for in a next-generation data management platform. November 9, 2011

Rise of the Machines

Where do people fit into a world that promises endless media automation? April 14, 2011

The New, New Agency Model

Is your digital agency configured for success? Or are you better prepared to work at a car wash? February 18, 2011