Alex is managing partner at AD60 and MyBankTracker.com, a Web portal that offers a way to find the best banks and interest rates, peer reviews, and community answers/questions about personal finance. He previously worked at TargetCast, imc2, and Night Agency and received a BBA from Acadia University.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.