B2B Digital Finally Wakes Up: 3 Rules for Keeping Ahead of the Pack

B2B Digital Finally Wakes Up: 3 Rules for Keeping Ahead of the Pack

10y Andrew Solmssen

B2B Digital Finally Wakes Up: 3 Rules for Keeping ...

A wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking abou...

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The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

10y Andrew Solmssen

The Big Disconnect: Why Marketers are Slow to Embr...

Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...

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The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

11y Andrew Solmssen

The Ultimate Trojan Horse: Game Boxes Take Enterta...

Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Read...

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Congratulations! You're a Product Owner!

Congratulations! You're a Product Owner!

11y Andrew Solmssen

Congratulations! You're a Product Owner!

Successful products are a company's best marketing tool. Read More...

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The Second Screen: Is It Time?

The Second Screen: Is It Time?

11y Andrew Solmssen

The Second Screen: Is It Time?

While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the prom...

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Marketing With Snapchat: It's Not Just for the Kids

Marketing With Snapchat: It's Not Just for the Kids

11y Andrew Solmssen

Marketing With Snapchat: It's Not Just for the Kid...

Six ways marketers can use the up-and-coming service. Read More...

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You're Not Alone: Hyper-Local People-Finding

You're Not Alone: Hyper-Local People-Finding

11y Andrew Solmssen

You're Not Alone: Hyper-Local People-Finding

The geo-social landscape may provide marketers with a roadmap for understanding how and when they can harness mobile to create relationships with cust...

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Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend

Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend

11y Andrew Solmssen

Attention Shoppers: Why the iPad Mini May Be the R...

While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital co...

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The New, New Toaster

The New, New Toaster

11y Andrew Solmssen

The New, New Toaster

Why the iPhone 4S may be the world's best marketing giveaway. Read More...

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So How'd We Do? Revisiting 'The Digital Olympics'

So How'd We Do? Revisiting 'The Digital Olympics'

12y Andrew Solmssen

So How'd We Do? Revisiting 'The Digital Olympics'

How Twitter, NBC, BBC, and others fared during the London Olympics. Read More...

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Omni-Channel Marketing: Your Next Challenge

Omni-Channel Marketing: Your Next Challenge

12y Andrew Solmssen

Omni-Channel Marketing: Your Next Challenge

Every marketer needs to move beyond guessing at cross-channel digital ROI and start building a holistic understanding of the consumer behavior path. R...

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The Digital Olympics

The Digital Olympics

12y Andrew Solmssen

The Digital Olympics

The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Read M...

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Apps Move Into Automotive

Apps Move Into Automotive

12y Andrew Solmssen

Apps Move Into Automotive

In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Read More...

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Standing Out in the App Crowd

Standing Out in the App Crowd

12y Andrew Solmssen

Standing Out in the App Crowd

Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Read More...

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Windows Phone 7: When Will Consumers Decide It's Time?

Windows Phone 7: When Will Consumers Decide It's Time?

12y Andrew Solmssen

Windows Phone 7: When Will Consumers Decide It's T...

There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Read More...

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Is Your Retail Space Ready to Go Digital?

Is Your Retail Space Ready to Go Digital?

12y Andrew Solmssen

Is Your Retail Space Ready to Go Digital?

The app economy moves in-store. Read More

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The Other Ecosystem - Life on the Kindle Fire

The Other Ecosystem - Life on the Kindle Fire

12y Andrew Solmssen

The Other Ecosystem - Life on the Kindle Fire

A device review of the Kindle Fire and what it means to marketers and advertisers. Read More...

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What Will 2012 Bring to TV? The Over The Top Upstarts

What Will 2012 Bring to TV? The Over The Top Upstarts

12y Andrew Solmssen

What Will 2012 Bring to TV? The Over The Top Upsta...

Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...

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Mobile Devices Have Eclipsed the Desktop Experience; Get Over It

Mobile Devices Have Eclipsed the Desktop Experience; Get Over It

12y Andrew Solmssen

Mobile Devices Have Eclipsed the Desktop Experienc...

Devices differentiate themselves in many different ways. Here's how. Read More...

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It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

12y Andrew Solmssen

It's Like a Big iPad! Look for 2012 to Be the Year...

What's the opportunity in TV apps for marketers? Part one in a two-part series. Read More...

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How the Other 20% Live: What Do BlackBerry Users Do for Apps?

How the Other 20% Live: What Do BlackBerry Users Do for Apps?

12y Andrew Solmssen

How the Other 20% Live: What Do BlackBerry Users D...

Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide. Read More...

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Your Operating System Is Now an App

Your Operating System Is Now an App

13y Andrew Solmssen

Your Operating System Is Now an App

The app-ification of computing - fad or for realz? Read More...

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Beware the Native

Beware the Native

13y Andrew Solmssen

Beware the Native

A dose of reality for the world of multi-platform, transmedia marketing. Read More...

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There's No Such Thing as the Mobile Web

There's No Such Thing as the Mobile Web

13y Andrew Solmssen

There's No Such Thing as the Mobile Web

As soon as you classify an experience as "mobile," you're taking it out of the entire digital landscape and putting it in a silo. Read More...

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Disintermediation and the App Economy

Disintermediation and the App Economy

13y Andrew Solmssen

Disintermediation and the App Economy

How the delivery of IP data through apps is changing how users access content. Read More...

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Why Is the Television Business Determined to Destroy Itself?

Why Is the Television Business Determined to Destroy Itself?

13y Andrew Solmssen

Why Is the Television Business Determined to Destr...

Apps could save the traditional television business, but only if the industry gets out of its own way. Read More...

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How I Learned to Stop Worrying and Love 'The Daily'

How I Learned to Stop Worrying and Love 'The Daily'

13y Andrew Solmssen

How I Learned to Stop Worrying and Love 'The Daily...

An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Read More...

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