Andrew Solmssen
Managing Director, Los Angeles
Possible Worldwide
Andrew Solmssen serves as managing director of Possible's Los Angeles office, leading the firm's West Coast client teams and determining best practices for engagement management.
He previously served as managing director at digital firm Schematic, where he played a key role in developing some of the earliest advertising models for delivering broadcast content via the Internet. Andrew was also responsible for providing strategic guidance to clients such as Comcast, ABC Television, and NBC Universal in the areas of digital strategy, content distribution, mobile entertainment, and Internet TV. Before Schematic, Andrew served as executive producer at Web design and consulting firm Kaufman Patricof Enterprises.
A frequent speaker at industry events such as Digital Hollywood and CES, Andrew is also regularly quoted by business and trade media on the topics of digital advertising and technology innovation. Prior to his involvement in digital media, Andrew lived in Namibia as part of the Harvard Institute for International Development.
Follow Andrew on Twitter @asolmssen.
RECENT ARTICLES BY ANDREW SOLMSSEN
Jun 20, 2013 -
Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment?
Apr 4, 2013 -
Successful products are a company's best marketing tool.
Mar 7, 2013 -
While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise...
Jan 31, 2013 -
Six ways marketers can use the up-and-coming service.
Jan 3, 2013 -
The geo-social landscape may provide marketers with a roadmap for understanding how and when they can harness mobile to create relationships with customers...
Nov 9, 2012 -
While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital...
Oct 12, 2012 -
Why the iPhone 4S may be the world's best marketing giveaway.
Aug 31, 2012 -
How Twitter, NBC, BBC, and others fared during the London Olympics.
Aug 17, 2012 -
Every marketer needs to move beyond guessing at cross-channel digital ROI and start building a holistic understanding of the consumer behavior path.
Jul 20, 2012 -
The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital.
Jun 21, 2012 -
In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data.
May 24, 2012 -
Is it even possible to market apps so that they stand out? Or are marketers just wasting their time?
Apr 26, 2012 -
There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.
Apr 2, 2012 -
The app economy moves in-store.
Feb 28, 2012 -
A device review of the Kindle Fire and what it means to marketers and advertisers.
Jan 26, 2012 -
Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.
Dec 29, 2011 -
Devices differentiate themselves in many different ways. Here's how.
Dec 7, 2011 -
What's the opportunity in TV apps for marketers? Part one in a two-part series.
Nov 3, 2011 -
Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide.
Aug 11, 2011 -
The app-ification of computing - fad or for realz?
Jul 14, 2011 -
A dose of reality for the world of multi-platform, transmedia marketing.