RECENT ARTICLES BY ANDREW SOLMSSEN

b2bchalkboard

B2B Digital Finally Wakes Up: 3 Rules for Keeping Ahead of the Pack

Feb 27, 2014 - A wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking about... Comments

man-apart

The Big Disconnect: Why Marketers are Slow to Embrace Mobile Ads and 5 Things You Can Do

Oct 11, 2013 - Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with legacy... Comments

games

The Ultimate Trojan Horse: Game Boxes Take Entertainment's Center Stage

Jun 20, 2013 - Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment? Comments

hype-people

Congratulations! You're a Product Owner!

Apr 4, 2013 - Successful products are a company's best marketing tool. Comments

touchscreen

The Second Screen: Is It Time?

Mar 7, 2013 - While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise... Comments

snapchat

Marketing With Snapchat: It's Not Just for the Kids

Jan 31, 2013 - Six ways marketers can use the up-and-coming service. Comments

local

You're Not Alone: Hyper-Local People-Finding

Jan 3, 2013 - The geo-social landscape may provide marketers with a roadmap for understanding how and when they can harness mobile to create relationships with customers... Comments

Apple Ipad Mini Design Slate

Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend

Nov 9, 2012 - While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital... Comments

toaster

The New, New Toaster

Oct 12, 2012 - Why the iPhone 4S may be the world's best marketing giveaway. Comments

So How'd We Do? Revisiting 'The Digital Olympics'

Aug 31, 2012 - How Twitter, NBC, BBC, and others fared during the London Olympics. Comments

Omni-Channel Marketing: Your Next Challenge

Aug 17, 2012 - Every marketer needs to move beyond guessing at cross-channel digital ROI and start building a holistic understanding of the consumer behavior path. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Apps Move Into Automotive

Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments

Standing Out in the App Crowd

May 24, 2012 - Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Comments

Windows Phone 7: When Will Consumers Decide It's Time?

Apr 26, 2012 - There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7. Comments

Is Your Retail Space Ready to Go Digital?

Apr 2, 2012 - The app economy moves in-store. Comments

The Other Ecosystem - Life on the Kindle Fire

Feb 28, 2012 - A device review of the Kindle Fire and what it means to marketers and advertisers. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Mobile Devices Have Eclipsed the Desktop Experience; Get Over It

Dec 29, 2011 - Devices differentiate themselves in many different ways. Here's how. Comments

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments

How the Other 20% Live: What Do BlackBerry Users Do for Apps?

Nov 3, 2011 - Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide. Comments

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