Marketing News & Expert Advice
Oct 11, 2013 -
Mobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with legacy...
Jun 20, 2013 -
Will we soon see the largest advertising platform in the world break free of restrictions and become a fully interactive advertising environment?
Apr 4, 2013 -
Successful products are a company's best marketing tool.
Mar 7, 2013 -
While interactive TV is still very much an ongoing experiment, there's been a consumer-led revolution that's actually closer to delivering on the promise...
Jan 31, 2013 -
Six ways marketers can use the up-and-coming service.
Jan 3, 2013 -
The geo-social landscape may provide marketers with a roadmap for understanding how and when they can harness mobile to create relationships with customers...
Nov 9, 2012 -
While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital...
Oct 12, 2012 -
Why the iPhone 4S may be the world's best marketing giveaway.
Aug 31, 2012 -
How Twitter, NBC, BBC, and others fared during the London Olympics.
Aug 17, 2012 -
Every marketer needs to move beyond guessing at cross-channel digital ROI and start building a holistic understanding of the consumer behavior path.
Jul 20, 2012 -
The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital.
Jun 21, 2012 -
In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data.
May 24, 2012 -
Is it even possible to market apps so that they stand out? Or are marketers just wasting their time?
Apr 26, 2012 -
There's a real opportunity for developers to stand out from the crowd and get recognized with a breakthrough app on Windows Phone 7.
Apr 2, 2012 -
The app economy moves in-store.
Feb 28, 2012 -
A device review of the Kindle Fire and what it means to marketers and advertisers.
Jan 26, 2012 -
Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations.
Dec 29, 2011 -
Devices differentiate themselves in many different ways. Here's how.
Dec 7, 2011 -
What's the opportunity in TV apps for marketers? Part one in a two-part series.
Nov 3, 2011 -
Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide.
Aug 11, 2011 -
The app-ification of computing - fad or for realz?
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