Brandon Cheung

Brandon Cheung

Regional Digital Strategy Director

Tribal DDB Asia Pacific

As regional digital strategy director at Tribal DDB Asia Pacific, Brandon is an integral part of the development and execution of Radar, Tribal DDB's regional social media offering. He also provides digital leadership for the agency's clients. Brandon was previously (group) strategic planning director at Isobar and Carat Hong Kong, where he led digital and social media development for a range of clients, such as Chivas Regal, Swire Properties, Tiffany & Co., Nokia, and Adidas. He also developed Astro, a proprietary social media customer relationship management (CRM) system. Brandon has eight years of experience in digital marketing strategy, having worked in San Francisco, Los Angeles, and Hong Kong. He loves the Internet and thinks we don't say it enough. Show him some love on Twitter: @brcheung.




Should Asia Be Excited About the Social Marketing Cloud?

Sep 27, 2012 - Three implications on how the region would react to the Salesforce Marketing Cloud. Comments


Social Media Listening Made Simple

Aug 14, 2012 - The average social media user listens more but are marketers doing the same? Comments


The Hipster Vintage Website Movement

Jul 19, 2012 - Is the Hipster Vintage Website effective? To guide this discussion, I've come up with a list. Comments


A Practical Future for Facebook's Business Model

Jun 12, 2012 - My pitch: Facebook should be the world's biggest ad network. Here's why. Comments


Dissecting the Social Media 'Like'

May 24, 2012 - Why do people like things to begin with? Consider this framework for your marketing strategy. Comments

The Inconvenient Mention in Social Media

May 8, 2012 - Undesirable aspects of your business are leaking out on the Internet - and it's your responsibility to do something about it. Comments


Executing the 2-For-1 Basketball Strategy in Marketing

Mar 15, 2012 - Whether you're preparing for your next pitch or campaign, here are three lessons you can learn from the sport. Comments

How Social Principles Can Bring Business Value

Mar 6, 2012 - Social media can take on a bigger business role beyond creating marketing buzz. Comments


Innovating the Supply Chain With Social Principles

Feb 20, 2012 - While social media has primarily been defined as a buzz marketing tool, it's time we start considering how it can take on a bigger role. Comments


Social Shopping Will Steer Companies to Rethink Digital Footprint [Video]

Jan 19, 2012 - A key trend for 2012: Social, shopping and a company's digital footprint will integrate into one space. Comments


Gamification Without Play

Nov 21, 2011 - Want to apply gamification to an aspect of your business? Start by building some game structures in your own life first. Comments


Let's Create Something Meaningful

Oct 27, 2011 - I fear we're in an age where we create more noise and less meaningful impact. Here's why. Comments


Why Advertising Is Bad For Social Media

Sep 22, 2011 - Current ad models for social networks do not deliver optimal value for users, brands, and platforms. Consider these alternatives. Comments


Attention Planning

Aug 17, 2011 - Current standards of planning are outdated. Here's how to win attention online. Comments


Schools of Influence: Which One Is Right For You?

Jul 21, 2011 - Tools like Klout or PeerIndex offers a new way of tapping into social influence but are they right for you? Consider these factors first. Comments


Gamification for Sustainable Engagement

Jun 23, 2011 - Consider these two points to understand what drives people to play games and how to apply it in marketing. Comments


Amplified Soul

May 26, 2011 - Social media will soon become a brand's most important digital touch point to the next generation of customers and here's what you should do about it. Comments


Small Shares, Big Changes

Apr 21, 2011 - Google's +1 will have an impact on Internet users that will influence your social marketing strategy; here's how. Comments

Lessons From a Shareaholic

Mar 22, 2011 - Three factors to understand what motivates people to share on social media and how to unlock their influence for your brand. Comments


From Advertising to Storytelling

Feb 10, 2011 - Consumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effectiveness... Comments


Social Media Is Ketchup

Jan 6, 2011 - The lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns. Comments

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