Executive Director of Online Marketing
Rishi is executive director of online marketing for Dell's Public and Large Enterprise Business Unit. In this role, Rishi has global responsibility for implementing marketing strategies for Dell.com, social media, communities, and Dell's Premier portal. Previous to this role, Rishi drove Dell's global web analytics strategy and worked on Dell's CEO level strategy as part of Dell's Corporate Strategy group.
Rishi has spent his career in the technology industry with marketing, business development, and consulting roles in startups to large corporations including Bain & Company and eBay.
Rishi holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School at the University of Pennsylvania.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.