Angie is an interactive Jedi who specializes in defining digital media road maps for multi-channel strategy. She's been running successful online marketing campaigns since 1998 for small and large B2B and B2C companies including Johnson Controls, Imation, and Taylor Corporation. In 2001 she founded Interactive Artisan, a strategic consultancy that specializes in leveraging emerging technologies to improve user engagement, optimize conversion, and continually enhance the customer experience. Her projects range from global intranets and e-commerce sites to social media integration and mobile marketing with QR codes. She recently defined the new online marketing university curriculum for The Art Institutes and often speaks at schools and conferences about cutting edge new media principles. She has a BBA in management information systems from the University of Wisconsin-Milwaukee and currently resides in the Twin Cities, MN.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.