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Marios Alexandrou

Marios Alexandrou

East Coast Director of SEO

Steak Digital

Marios Alexandrou is the East Coast Director of SEO for Steak's Search Marketing team and has a background in web development and project management. While he loathes to tell people just how long he's been working with computers, he will admit that his first computer had just 16KB of memory.

His SEO experience includes work with both in-house and agency teams ranging from one-man shows to 20+ dedicated SEO strategists. He has worked with organizations of all sizes and across multiple industries including hospitality, financial services, publishing, and healthcare. He particularly likes to use his combination of skills to identify ways to scale SEO activities through process standardization and automation.

In addition to writing about SEO for ClickZ, Marios also writes on the broader area of Internet marketing for Infolific.

Profile

RECENT ARTICLES BY MARIOS ALEXANDROU

aligning-seo

Aligning SEO With a Company's Overall Brand Strategy

Mar 20, 2013 - The SEO must start thinking like the people who need convincing - the discussions need to be less about the SEO value of a tactic and more about how... Comments

keywords2

Keep an Eye on Brand Keyword Performance

Feb 20, 2013 - Get better informed about the validity of your data sources while also gaining additional insight into what's happening in your market. Comments

mcdonald-s-franchise

A Single National Site or Multiple Local Sites?

Jan 23, 2013 - In the SEO space, is it better to have a single site that serves both the national and local interests or separate sites for each level? Comments

seo-analytics

The Quest for the Single-Metric SEO Dashboard

Oct 31, 2012 - How to find the right balance of details that helps you justify your SEO plans. Comments

seo-analytics

It's SEO Budget Planning Season

Oct 3, 2012 - Start preparing your budget plan by looking at the latest trends in the data you have access to and adjusting your previous plan accordingly. Comments

The Competitive Link Analysis Black Hole

Aug 8, 2012 - Find out what's worth your attention and what you should be ignoring in your SEO efforts. Comments

Don't Be Fooled by Good News

Jul 11, 2012 - There are many moving parts in the search space and good news can be the result of bad news - don't undermine your credibility by jumping the gun, but... Comments

Learn to Move On When An SEO Tactic Isn't Working

Jun 13, 2012 - A three-step process for winding down a tactic. Comments

On-Site SEO Still Works

May 16, 2012 - How can you make your consumers' visit more productive using data you already have? Comments

Talk About SEO Like a Regular Marketer

Apr 18, 2012 - Restating SEO in terms that are more likely to be understood by other marketers could increase comprehension, gain stronger buy-in, and lead to larger... Comments

Improving on the Basics of SEO Reporting

Mar 21, 2012 - Three examples of tweaking your SEO reports to make your efforts more valuable. Comments

Tapping Into Google's Algorithm for Searcher Intent

Feb 22, 2012 - If you want to use Google to determine searcher intent, you need to disregard your own common sense and be willing to accept that your intuition could... Comments

Long Live Ranking Reports

Jan 25, 2012 - Should marketers prepare for the day when they will not be able to obtain keyword data from web analytics packages? Comments

Keeping an Eye on Black Hat SEO

Nov 30, 2011 - What can we learn from black hat SEO forums? Comments

Even White Hat SEO Is Risky

Nov 2, 2011 - Even when following all the rules, site traffic and revenues can suffer. What's an SEO to do? Comments

Using Google's Panda Updates to Your Advantage

Oct 5, 2011 - The winners and losers from the updates and what they can tell us. Comments

Tracking Domain Consolidation with Google Webmaster Tools

Sep 7, 2011 - How long does it take Google to detect change? A five-week SEO journal. Comments

SEO Tactics for Pharmaceutical Sites

Aug 10, 2011 - Five SEO tactics that have a chance of getting through the various legal and regulatory reviews in the pharmaceutical space. Comments

The 5 W's (and 1 H) of Competitive SEO Analysis

Jul 13, 2011 - A quick primer on how to include competitive analysis into every SEO effort to identify opportunities and set priorities. Comments

Hit By Google Panda? Fixing These Site Issues Won't Help

Jun 15, 2011 - Eight site changes that don't appear to matter. But we're getting closer. Comments

Pharmaceutical Companies Are Years Behind With SEO

May 18, 2011 - Why aren't pharmaceutical companies meeting their potential to perform in organic search? Comments

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