Director, Non-Reserved Product Management
As director of non-reserved product management, Eliza Nevers is responsible for driving innovation and new product development for the Advertising.com network and AOL's targeting platform. Additionally, she works closely with the sales team, publisher services team, and various partners to ensure she understands what the market needs. In doing so, Nevers is able to create innovative products and solutions for AOL advertisings various clients.
Nevers started her tenure at Advertising.com in November 2005 as the behavioral product manager. Since that time, she has held a variety of positions within in the Product Management organization and has overseen all aspects of the product development lifecycle for both internal infrastructure projects and externally facing products. Nevers has overseen the roadmap for AOL/Advertising.com's internal order management and workflow systems and Advertising.com ad serving infrastructure. In addition, she led the merger of TACODA, AOL, and Advertising.com's suite of targeting products. She was also responsible for advocating and building Advertising.com's RTB platform which has become an integral part of the Ad.com infrastructure.
Prior to Advertising.com, Nevers worked as a senior technical consultant for IBM where she held roles ranging from business analyst, development lead to project lead. At IBM, she honed her technical and business expertise by working closely with executives of companies such as Intel, HP, BMW, and Bellsouth.
Nevers holds a Bachelor of Science degree in Engineering and a Masters in Engineering Management both from Duke University.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT