Greg Jarboe

Greg Jarboe

Owner, SEO-PR

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

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RECENT ARTICLES BY GREG JARBOE

online-video-advertising

YouTube-Style Analytics Make Their Way to AdWords for Video

Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

YouTube is the world's largest video-sharing website

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for... Comments

aol-logo-eraser-red

AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

Dec 2, 2014 - AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in... Comments

online-video-advertising

What Are the Most Shared Ads of 2014?

Nov 20, 2014 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Comments

online-video-1

Less Than 20% of Internet Users Account for 82.4% of Video Shares

Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets... Comments

jcp-optical

JCPenney Optical Drives More Store Visits With Google Advertising

Nov 7, 2014 - The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Comments

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Pixability Announces Programmatic YouTube Media Buying Platform

Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget... Comments

movie-trailers

What Can Marketers Take Away From New Research on Movie Trailers?

Oct 16, 2014 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and... Comments

online-video-1

Mondelez Inks Deal With Google to Accelerate Online Video Investment

Oct 7, 2014 - The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together... Comments

land-rover-multichannel

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

Sep 25, 2014 - By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost... Comments

adidas-unruly

Unruly Launches Mobile-First Native Video Ad Format

Sep 10, 2014 - The new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless experience... Comments

new-msn-1

How Can Marketers Leverage the Features in Microsoft’s New MSN?

Sep 8, 2014 - The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantage... Comments

unruly-nielsen-ocr-guarantee

Unruly Offers Nielsen Online Campaign Ratings Guarantee

Aug 12, 2014 - Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure advertisers... Comments

activa

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

Jul 31, 2014 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers... Comments

tweet-twitter-question-bubble

Top Tweets From the 2014 Video Marketing Summit

Jul 29, 2014 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here... Comments

wevideo-logo

WeVideo Moves Video Creation to the Cloud for Small-Business Marketers

Jul 16, 2014 - The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle... Comments

activa

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this... Comments

video-on-demand

Opportunistic On-Demand Users Spike Overall Video Viewing

Jul 1, 2014 - A new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and... Comments

chipotle-scarecrow

Millennials Are Eating Up YouTube Food Videos. Hungry Brands Can Dive in, Too

Jun 30, 2014 - YouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hungry... Comments

braziliant-brands-tracker-mid-tournament-2

Non-Sponsors Generating Majority of World Cup Online Ad Shares

Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald... Comments

pixability-consumer-electronics-study

Pixability Consumer Electronics Study Pinpoints Role of YouTube

Jun 25, 2014 - A new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Comments

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