Marketing News & Expert Advice

Greg Jarboe

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.

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RECENT ARTICLES BY GREG JARBOE

YouTube's Upgrades Its Comment System: 7 Ways Video Marketers Can Seize the Opportunity

Oct 2, 2013 - In addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with... Comments

comScore: AOL Climbs to Second Place in Online Video Content Ranking

Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what... Comments

Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song

Aug 15, 2013 - Oklahoma's Tourism and Recreation Department, using only 20 percent of its marketing budget on YouTube TrueView ads, increased website visits by 486... Comments

Business video on YouTube is skyrocketing

Study Reveals Significant Adoption of YouTube by Global Brands

Aug 7, 2013 - A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results. Comments

GEICO Hump Day Ad Dominates Social Video... on Wednesdays

Jul 24, 2013 - A new Unruly Media report finds a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on... Comments

How to Make Money on YouTube: 'Elementary'

Jul 8, 2013 - YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more... Comments

Let the Instagram vs. Vine Video Battle Begin!

Jun 26, 2013 - Within 8 hours of launching Video on Instagram, more than a year's worth of footage was shared. Meanwhile, the number of tweets containing a 6-second... Comments

Branded Videos Shared More Than 500,000 Times Every 24 Hours

Jun 12, 2013 - New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively... Comments

How to Use Twitter's Vine App

Jun 5, 2013 - Whether you use Twitter's Vine app to take customers behind the scenes of your brand, demonstrate new products/services, run competitions, or simply... Comments

YouTube Slow Motion Tool Helps Turn Videos Into Epic Moments

May 31, 2013 - Although videographers understand the benefits of using slow motion, an effect in film-making whereby time appears to slow down, marketers will want... Comments

Jeffrey Hayzlett to Keynote at SES Toronto 2013

May 28, 2013 - As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as... Comments

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YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month

May 10, 2013 - YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99... Comments

Intel YouTube Contest Draws Record Conversion Rates

May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels... Comments

6 Billion Hours of Video Watched on YouTube Each Month

May 6, 2013 - With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube... Comments

SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions

Apr 29, 2013 - The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising... Comments

How Orabrush Harnessed the Power of Video Marketing

Apr 10, 2013 - What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed... Comments

SES New York Keynote Speaker Says Internet Is TV's Best Friend

Feb 26, 2013 - According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can... Comments

SES London: Twitter: The Shortest Distance Between You & What Interests You Most

Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments

'Do The Jingle' YouTube Contest Generates More Than Jingles for SafeAuto

Feb 12, 2013 - Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube... Comments

AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

Feb 4, 2013 - AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how... Comments

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