Marketing News & Expert Advice
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Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.
RECENT ARTICLES BY GREG JARBOE
YouTube Launches Paid Channels, Subscription Fees Start at $0.99 Per Month
May 10, 2013 - YouTube is launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99... Comments
Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels... Comments
6 Billion Hours of Video Watched on YouTube Each Month
May 6, 2013 - With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube... Comments
SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
Apr 29, 2013 - The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising... Comments
How Orabrush Harnessed the Power of Video Marketing
Apr 10, 2013 - What began as a small company in Utah turned into a multi-million dollar success story, thanks in part to YouTube. Orabrush is now one of the top subscribed... Comments
SES New York Keynote Speaker Says Internet Is TV's Best Friend
Feb 26, 2013 - According to Mike Proulx, the Internet has become TV's best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can... Comments
SES London: Twitter: The Shortest Distance Between You & What Interests You Most
Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments
'Do The Jingle' YouTube Contest Generates More Than Jingles for SafeAuto
Feb 12, 2013 - Targeting your audience, optimizing your videos, promotion, and measuring your campaign's effectiveness all are critical pieces when marketing on YouTube... Comments
AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
Feb 4, 2013 - AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how... Comments
Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game
Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot... Comments
With 3 Stellar Keynotes, SES London 2013 Is Shaping Up
Jan 31, 2013 - The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges... Comments
How to Engage Customers With B2B Video
Dec 14, 2012 - Even B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush. Comments
Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 - President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter... Comments
AOL Puts All Original Videos on Monetized YouTube Channels
Oct 4, 2012 - AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Comments
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