RECENT ARTICLES BY GREG JARBOE

emotional-marketing

Unruly Launches Emotional Targeting for Programmatic Video Advertising

Mar 25, 2015 - The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Comments

oscars-2015

How Digital Marketers Can Win an Academy Award at the Oscars

Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

Cupcake with birthday candles

How Should YouTube Celebrate Its 10th Birthday This Coming May?

Feb 17, 2015 - The Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should... Comments

facebook-mobile-blue

Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015

Feb 9, 2015 - Super Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Comments

ad-blitz-youtube-halftime

Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

Jan 30, 2015 - During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look... Comments

online-video-advertising

YouTube-Style Analytics Make Their Way to AdWords for Video

Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

YouTube is the world's largest video-sharing website

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for... Comments

aol-logo-eraser-red

AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

Dec 2, 2014 - AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in... Comments

online-video-advertising

What Are the Most Shared Ads of 2014?

Nov 20, 2014 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Comments

online-video-1

Less Than 20% of Internet Users Account for 82.4% of Video Shares

Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets... Comments

jcp-optical

JCPenney Optical Drives More Store Visits With Google Advertising

Nov 7, 2014 - The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Comments

trendinganalysisdeepdive-2

Pixability Announces Programmatic YouTube Media Buying Platform

Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget... Comments

movie-trailers

What Can Marketers Take Away From New Research on Movie Trailers?

Oct 16, 2014 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and... Comments

online-video-1

Mondelez Inks Deal With Google to Accelerate Online Video Investment

Oct 7, 2014 - The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together... Comments

land-rover-multichannel

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

Sep 25, 2014 - By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost... Comments

adidas-unruly

Unruly Launches Mobile-First Native Video Ad Format

Sep 10, 2014 - The new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless experience... Comments

new-msn-1

How Can Marketers Leverage the Features in Microsoft’s New MSN?

Sep 8, 2014 - The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantage... Comments

unruly-nielsen-ocr-guarantee

Unruly Offers Nielsen Online Campaign Ratings Guarantee

Aug 12, 2014 - Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure advertisers... Comments

activa

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

Jul 31, 2014 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers... Comments

tweet-twitter-question-bubble

Top Tweets From the 2014 Video Marketing Summit

Jul 29, 2014 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here... Comments

wevideo-logo

WeVideo Moves Video Creation to the Cloud for Small-Business Marketers

Jul 16, 2014 - The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle... Comments

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