RECENT ARTICLES BY GREG JARBOE

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YouTube Celebrates 10th Birthday With Memorable Ads With Animals

May 1, 2015 - In honor of its 10th birthday, YouTube is taking a look at some of the most memorable moments on the platform, from A to Z, starting, not surprisingly... Comments

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YouTube Unveils New Research and Insights Before NewFronts 2015

Apr 23, 2015 - Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Comments

emotional-marketing

Unruly Launches Emotional Targeting for Programmatic Video Advertising

Mar 25, 2015 - The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Comments

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How Digital Marketers Can Win an Academy Award at the Oscars

Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

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How Should YouTube Celebrate Its 10th Birthday This Coming May?

Feb 17, 2015 - The Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should... Comments

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Facebook Videos Pull Upset Over Favored YouTube at Super Bowl 2015

Feb 9, 2015 - Super Bowl ads run through the Facebook player generated more shares than those launched on YouTube this year. Comments

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Google’s Suzie Reider Gives Sneak Preview of YouTube’s Halftime Show

Jan 30, 2015 - During this year's Super Bowl, viewers will have the option to watch YouTube's alternative halftime show online. Google's Suzie Reider gives us a look... Comments

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YouTube-Style Analytics Make Their Way to AdWords for Video

Dec 15, 2014 - The new additions to AdWords for video will help marketers create ads that people choose to watch. Comments

YouTube is the world's largest video-sharing website

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for... Comments

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AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

Dec 2, 2014 - AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in... Comments

online-video-advertising

What Are the Most Shared Ads of 2014?

Nov 20, 2014 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Comments

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Less Than 20% of Internet Users Account for 82.4% of Video Shares

Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets... Comments

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JCPenney Optical Drives More Store Visits With Google Advertising

Nov 7, 2014 - The traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Comments

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Pixability Announces Programmatic YouTube Media Buying Platform

Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget... Comments

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What Can Marketers Take Away From New Research on Movie Trailers?

Oct 16, 2014 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and... Comments

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Mondelez Inks Deal With Google to Accelerate Online Video Investment

Oct 7, 2014 - The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together... Comments

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Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

Sep 25, 2014 - By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost... Comments

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Unruly Launches Mobile-First Native Video Ad Format

Sep 10, 2014 - The new technology allows advertisers to deliver native video ads that adapt to any website's layout and design, giving users a flexible, seamless experience... Comments

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How Can Marketers Leverage the Features in Microsoft’s New MSN?

Sep 8, 2014 - The newly redesigned MSN provides marketers with an opportunity to work across a unified cross-platform Microsoft presence. How will you take advantage... Comments

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Unruly Offers Nielsen Online Campaign Ratings Guarantee

Aug 12, 2014 - Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure advertisers... Comments

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Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

Jul 31, 2014 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers... Comments

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