RECENT ARTICLES BY GREG JARBOE

unruly-nielsen-ocr-guarantee

Unruly Offers Nielsen Online Campaign Ratings Guarantee

Aug 12, 2014 - Nielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure advertisers... Comments

activa

Pop Princess Defeats Pint-Sized Darth Vader in Video "Share Wars"

Jul 31, 2014 - Shakira's ad for Activia has just become the most shared video ad of all time - showing a growing trend in the rise of "trackvertising." How can marketers... Comments

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Top Tweets From the 2014 Video Marketing Summit

Jul 29, 2014 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here... Comments

wevideo-logo

WeVideo Moves Video Creation to the Cloud for Small-Business Marketers

Jul 16, 2014 - The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle... Comments

activa

4 of the 10 Most Shared Video Ads of 2014 Are From World Cup

Jul 11, 2014 - The latest data from Unruly shows that World Cup video ads have done extremely well, taking four of the top 10 spots. Meanwhile, only one ad from this... Comments

video-on-demand

Opportunistic On-Demand Users Spike Overall Video Viewing

Jul 1, 2014 - A new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and... Comments

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Millennials Are Eating Up YouTube Food Videos. Hungry Brands Can Dive in, Too

Jun 30, 2014 - YouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hungry... Comments

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Non-Sponsors Generating Majority of World Cup Online Ad Shares

Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald... Comments

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Pixability Consumer Electronics Study Pinpoints Role of YouTube

Jun 25, 2014 - A new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Comments

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Instavid's 1-Year Birthday Sees It Failing to Live Up to the Early Hype

Jun 20, 2014 - As we celebrate one year of video on Instagram, here's a look at how the platform's videos are truly stacking up against YouTube and Vine in the digital... Comments

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GoPro Transforming From Wearable Camera Maker Into New Media Company

Jun 17, 2014 - Digital marketers should take the time to read the GoPro Prospectus Summary, as it contains valuable information on how the company is transforming... Comments

Yahoo

Yahoo to Launch Yet Another YouTube Alternative?

May 30, 2014 - Can Yahoo really launch a viable competitor to Google's YouTube? Comments

Unruly Braziliant Brands Tracker

Nike, Samsung Top List of 'Braziliant' World Cup Brands

May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

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comScore’s Online Video Rankings for April Hold Steady

May 27, 2014 - In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Comments

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Google Search Interest in the World Cup Crushes the Super Bowl

May 23, 2014 - The World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour... Comments

YouTube is the world's largest video-sharing website

If YouTube Acquires Twitch, Will Digital Marketers Benefit?

May 22, 2014 - How will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Comments

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Speed of Social Video Sharing Nearly Doubles in Past Year

May 21, 2014 - New figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Comments

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Yahoo and comScore Partner to Expand Global Access to Ad Measurement

May 7, 2014 - The new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased global... Comments

YouTube is the world's largest video-sharing website

How to Add a 3-Second Bumper to All of Your YouTube Videos

May 6, 2014 - Now, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Comments

youtoube-all-three

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them... Comments

aol-on

AOL Reveals 16 Original Programs at the NewFronts

Apr 29, 2014 - AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-comparable... Comments

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