Jennifer Slegg

Jennifer Slegg

Search Engine Marketing Consultant, The SEM Post

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.




Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Apr 16, 2014 - Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Comments

Twitter Logo

Twitter Faces User Interaction and Retention Problems

Apr 15, 2014 - New research shows that Twitter is facing user interaction and user retention problems, with news that 44 percent of users have never sent a single... Comments


Facebook Seeks to Clean Up News Feeds by Targeting Like-Baiting Posts

Apr 11, 2014 - In an effort to tidy up users' News Feeds, Facebook is targeting brand Pages that explicitly ask for likes, shares, and comments to promote their posts... Comments

Share With Followers

Is Twitter Saying Goodbye Retweet, Hello Share?

Mar 28, 2014 - Will retweets soon be rebranded as "shares" on Twitter? For some, that has already happened, as the change in terminology began rolling out for some... Comments

BuzzFeed Twitter No At-Reply

Twitter to Kill @ Replies and #Hashtags?

Mar 24, 2014 - Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained within... Comments


Facebook Introduces New Policies to Restrict Gun Sales

Mar 6, 2014 - Facebook is jumping into the gun rights debate by creating new clear policies regarding the gun sales on their social media platform. The aim is reportedly... Comments

Facebook Page Tagging

Facebook Update Shows Page Posts Tagged With Other Pages Liked

Feb 27, 2014 - If you follow or like a Page on Facebook, and another Page tags that page on Facebook within their own post, there's a higher likelihood that you'll... Comments

Percentage of 'Likes that engaged this month

How Can Facebook Advertisers Combat Fraudulent Likes?

Feb 20, 2014 - After making it harder for Facebook Page owners to gain followers organically, advertisers are paying Facebook to generate likes, but finding non-existent... Comments

Satya Nadella is expected to be the next CEO of Microsoft

Satya Nadella Named New Microsoft CEO

Feb 4, 2014 - Microsoft has named Nadella as the company's third chief executive in its history. Additionally, Bill Gates will step down as chairman and move into... Comments

Facebook Trending Box

Facebook Adds Twitter-Style Trending Topics

Jan 17, 2014 - Facebook jumps on the Twitter bandwagon again, but this time with a trending feature that is designed to get people talking about interesting things... Comments


Facebook to Eliminate Sponsored Stories

Jan 10, 2014 - As of April 9, domain and open graph sponsored stories will no longer be served to users. Comments


#SESCHI: Marketers Must React Effectively to Social and Data

Nov 8, 2013 - In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and even... Comments

SES Chicago Day 2 Keynote

Creating Campaigns That Count: The Impact of Converged Media #SESCHI

Nov 6, 2013 - With so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? Three of the top minds from... Comments

Google AdWords Logo

Google Rolls Out AdWords Ad Rank Algorithm Update

Oct 24, 2013 - Google has quietly rolled out an update to its AdWords Ad Rank algorithm, adding ad extensions as a factor in their ad positioning decisions on search... Comments


Google DoubleClick to Join FBX for RTB

Oct 22, 2013 - The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially... Comments

Pinterest Promoted Pin

Pinterest Introduces Promoted Pins to Select Audiences for Testing

Oct 11, 2013 - Users will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to... Comments

Facebook My posts from last year

Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins

Oct 4, 2013 - A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments... Comments

Google Web Designer

Google Web Designer for HTML5 Ads Launches in Public Beta

Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments


Why Google Wants to Know About Small Websites That Aren't Ranking Well

Sep 3, 2013 - Do you have a small website that isn't performing as well in Google's search results as you think it should? Comments


Google AdWords Adds New Paid and Organic Report

Aug 26, 2013 - Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising... Comments

Twitter Related Headlines to Jason Collins Announcement

Watch a News Story Evolve With Twitter-Related Headlines

Aug 22, 2013 - Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets... Comments

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