Jennifer Slegg

Jennifer Slegg

Search Engine Marketing Consultant, JenniferSlegg.com

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is known by many as her handle Jenstar on various webmaster forums.

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RECENT ARTICLES BY JENNIFER SLEGG

Facebook My posts from last year

Facebook Graph Search Update Digs Deep Into Posts, Comments & Check-Ins

Oct 4, 2013 - A new Facebook Graph Search update allows people to search not just for people and places, but also for posts, status updates, check-ins, and comments... Comments

Google Web Designer

Google Web Designer for HTML5 Ads Launches in Public Beta

Oct 3, 2013 - Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Comments

matt-cutts-talks-links

Why Google Wants to Know About Small Websites That Aren't Ranking Well

Sep 3, 2013 - Do you have a small website that isn't performing as well in Google's search results as you think it should? Comments

adwords-paid-and-organic-report

Google AdWords Adds New Paid and Organic Report

Aug 26, 2013 - Google's new report can help advertisers see their search footprint and determine if there are keywords that can be supplemented with paid advertising... Comments

Twitter Related Headlines to Jason Collins Announcement

Watch a News Story Evolve With Twitter-Related Headlines

Aug 22, 2013 - Twitter is launching a new feature. When someone tweets about something newsworthy, Twitter will go and include links to the news story below the tweets... Comments

Yelp Consumer Alert

Yelp Adds Mobile Reviews

Aug 16, 2013 - Yelp now lets users leave reviews for businesses via their smartphones. Comments

Google Maps Local Ad

Google Puts Local Ads on the Maps App

Aug 9, 2013 - Google has introduced 'relevant ads' to the Maps app, assisting local businesses in their advertising. Comments

Google AdWords Display Planner

Google Integrates Three Tools Into New Display Planner

Aug 6, 2013 - Google AdWords has launched the new Google Display Planner, which is a combination of three long-time AdWords tools: the Contextual Targeting Tool... Comments

Google maps logo

Google+ Pulls Plug on Local App

Jul 31, 2013 - Google+ will be terminating its Local app for iOS and will push users to migrate to Google maps for mobile instead. Comments

facebook-for-business-home

New Facebook for Business Hub Launches With Tips, Tools, Case Studies

Jul 30, 2013 - Facebook is looking to make it even easier for businesses to market themselves effectively on the social media platform by launching a new Facebook... Comments

Fortune 500 Social Media Usage

Fortune 500 Companies Become More Social

Jul 29, 2013 - A new study examines the extent that Fortune 500 corporations are using Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Foursquare. Comments

Foursquare Promoted

Foursquare Opens Self-Service Advertising to Small Businesses

Jul 26, 2013 - Foursquare expands advertising capabilities to small businesses. The company will also charge advertisers when a user checks- in at their business... Comments

foursquare-post-check-in-ad-captain-morgan

Foursquare Post Check-in Ads Launch With Captain Morgan

Jul 18, 2013 - Foursquare has begun rolling out a new style of advertisement which is displayed once users check-in at specific locations. Captain Morgan is one of... Comments

Google Overall Algorithm

2013 Search Ranking Factors Survey Results From Moz

Jul 12, 2013 - Moz has released their 2013 search engine ranking factors, surveying 120 SEO professionals and having them rank different search factors. While this... Comments

FTC Logo

FTC Updates Search Engine Ad Disclosure Guidelines

Jun 27, 2013 - The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly... Comments

Sample Dynamic Remarketing Ads Google AdWords

Google AdWords Dynamic Remarketing Launches for Merchants

Jun 26, 2013 - Google has launched its dynamic remarketing program to all clients with a Google Merchant Center account. This pilot program is only available to those... Comments

Twitter Logo

Twitter Offers Free Analytics for All Users

Jun 14, 2013 - The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this... Comments

Google's Matt Cutts Talks Advertorials

Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

Jun 3, 2013 - Advertorials have been popping up on websites more frequently over the past year or two. Google could penalize your site if you don't make a proper... Comments

most-important-social-platform-2013

Only 37% of Marketers Think Their Facebook Advertising Is Effective [Study]

May 29, 2013 - Forty-nine percent of marketers surveyed in Social Media Examiner's 2013 Social Media Marketing Industry Report consider Facebook to be their most important... Comments

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Pinterest Introduces Rich Pins for Better Brand Collaboration

May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move... Comments

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Google Maps Gets a Brand New Look

May 17, 2013 - Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the... Comments

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