Madeline Bennett

Madeline Bennett

Editor, Incisive Media

Madeline Bennett is editor of V3 and The INQUIRER. Previously, she was editor of IT Week. Prior to becoming a journalist, Madeline was an English teacher at a London secondary school. Madeline is a regular technology commentator on TV and radio, including Sky, BBC and CNN. 

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RECENT ARTICLES BY MADELINE BENNETT

diversity

Google Lacks Diversity: Employees Are Mostly White, Male

May 29, 2014 - New data on the gender statistics of Google's workforce shows an absence of diversity. Comments

The Twitter bird logo in blue on white

Twitter Confirms Facebook-Style 'Like' Option for Engagement

Oct 26, 2012 - Users want a more lightweight option, says CEO Dick Costolo. Comments

Facebook home page

FTC Finalizes Settlement With Facebook

Aug 10, 2012 - Social giant agrees to biennial privacy audits and explicit user consent for data sharing. Comments

facebook-mobile

Social Media Access Via Mobile Grows

Aug 1, 2012 - Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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