Corporate Evangelist, comScore
Eli Goodman leads the Agency Business Development team and serves as comScore’s Corporate Evangelist for the Marketing and Communications group. He is a 15-year veteran of the Market Research and Digital space, and has been a frequent conference speaker for over a decade. He has expertise in both quantitative and qualitative research and its application toward digital marketing strategy. Eli earned a BA in Organizational and Behavior Management from Brown University and resides in New York City.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT