Christian Arno

Christian Arno

Founder & Managing Director, Lingo24

Christian Arno is the managing director of Lingo24. Follow Lingo24 on Twitter @Lingo24.

Profile

RECENT ARTICLES BY CHRISTIAN ARNO

uber

Innovation in Business: The API Economy

Sep 25, 2014 - In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Comments

socialmediaengagement1

Social Media Is Not Just About Facebook, Especially In China

Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

Social Media Sharing

Why You Should Get Involved in Organic Social Media - and How to Do It Right

Aug 11, 2014 - Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to... Comments

email-marketing2

Can Email Marketing Still Engage Your Customers?

Jul 3, 2014 - Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Comments

Social Media Puzzle

Tap Into Social Media to Find Your Perfect Job

Jun 5, 2014 - Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can... Comments

live-chat

How to Speak Your Customers' Language With Localized Websites

May 12, 2014 - While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize... Comments

shutterstock-159903269

Is It Possible to Measure Social Media ROI?

Apr 15, 2014 - Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return... Comments

cokeline

Avoid These 6 Common Mistakes in Global Marketing

Mar 11, 2014 - It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when reviewing... Comments

mobilewebsite

Tips to Keep the Mobile Search Experience Fresh

Feb 10, 2014 - Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite... Comments

mobile-email

Using Email Marketing to Reach Booming Mobile Markets

Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

shutterstock-147642644

Tips for Making Your E-Commerce Website SEO Friendly

Dec 9, 2013 - With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Comments

socialnetwork

Using Social Media to Earn Links

Nov 4, 2013 - Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Comments

google-voice

Voice Search SEO: Preparing for the Future

Sep 25, 2013 - I'll explain what voice search will mean for search engine optimization. Comments

sprout

Advantages of Social Media and Social Media Automation

Aug 27, 2013 - The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Comments

online-video

How You Can Benefit From Multilingual Video SEO

Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

10 Tips for Optimizing Your Online Articles

Jun 6, 2013 - First, identify your reader. Comments

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments

mobilemarketing

Reach Global Customers via Mobile Marketing

Apr 16, 2013 - Telecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Comments

How to Develop a Multilingual Content Marketing Strategy

Mar 27, 2013 - Coca-Cola is a good example of adapting a global brand for a country-specific audience. Comments

socialmedia

Global Social Media: What 2013 Has in Store

Feb 28, 2013 - As 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Comments

reputation

Protecting and Developing an Online Reputation

Feb 1, 2013 - It's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...