Translating User Generated Content

Translating User Generated Content

9y Christian Arno

Translating User Generated Content

Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all cust...

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Translation APIs for Online Businesses in Asia

Translation APIs for Online Businesses in Asia

9y Christian Arno

Translation APIs for Online Businesses in Asia

Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...

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Content Tips for an E-Commerce Website

Content Tips for an E-Commerce Website

9y Christian Arno

Content Tips for an E-Commerce Website

The demise of content marketing has been predicted by some but for e-commerce sites the maxim ‘content is king’ still holds true. Read More...

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Taco Bell Japan Entry Shows Importance of Localization

Taco Bell Japan Entry Shows Importance of Localization

9y Christian Arno

Taco Bell Japan Entry Shows Importance of Localiza...

Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets acro...

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Choosing the Right Localization Partner

Choosing the Right Localization Partner

9y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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4 Tips for a Global E-Commerce Strategy

4 Tips for a Global E-Commerce Strategy

9y Christian Arno

4 Tips for a Global E-Commerce Strategy

When it comes to forging a global e-commerce strategy, localization is key. Read More...

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Mobile Optimization: 4 Tips for Tapping Into the Asian Market

Mobile Optimization: 4 Tips for Tapping Into the Asian Market

9y Christian Arno

Mobile Optimization: 4 Tips for Tapping Into the A...

A mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...

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Make the Most of Your Company Blog

Make the Most of Your Company Blog

9y Christian Arno

Make the Most of Your Company Blog

How effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...

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Common Mistakes When Translating a Website

Common Mistakes When Translating a Website

9y Christian Arno

Common Mistakes When Translating a Website

Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Read More...

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How Important Is a Translator for an International Digital Marketing Strategy?

How Important Is a Translator for an International Digital Marketing Strategy?

9y Christian Arno

How Important Is a Translator for an International...

Translating a digital strategy for a global audience goes well beyond Google Translate. Read More...

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Localization Is the Key to Going Global

Localization Is the Key to Going Global

9y Christian Arno

Localization Is the Key to Going Global

As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...

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Innovation in Business: The API Economy

Innovation in Business: The API Economy

10y Christian Arno

Innovation in Business: The API Economy

In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...

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Social Media Is Not Just About Facebook, Especially In China

Social Media Is Not Just About Facebook, Especially In China

10y Christian Arno

Social Media Is Not Just About Facebook, Especiall...

Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Read More...

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Why You Should Get Involved in Organic Social Media - and How to Do It Right

Why You Should Get Involved in Organic Social Media - and How to Do It Right

10y Christian Arno

Why You Should Get Involved in Organic Social Medi...

Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...

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Can Email Marketing Still Engage Your Customers?

Can Email Marketing Still Engage Your Customers?

10y Christian Arno

Can Email Marketing Still Engage Your Customers?

Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Read More...

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Tap Into Social Media to Find Your Perfect Job

Tap Into Social Media to Find Your Perfect Job

10y Christian Arno

Tap Into Social Media to Find Your Perfect Job

Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can...

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How to Speak Your Customers' Language With Localized Websites

How to Speak Your Customers' Language With Localized Websites

10y Christian Arno

How to Speak Your Customers' Language With Localiz...

While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize f...

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Is It Possible to Measure Social Media ROI?

Is It Possible to Measure Social Media ROI?

10y Christian Arno

Is It Possible to Measure Social Media ROI?

Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return on...

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Avoid These 6 Common Mistakes in Global Marketing

Avoid These 6 Common Mistakes in Global Marketing

10y Christian Arno

Avoid These 6 Common Mistakes in Global Marketing

It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when revi...

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Tips to Keep the Mobile Search Experience Fresh

Tips to Keep the Mobile Search Experience Fresh

10y Christian Arno

Tips to Keep the Mobile Search Experience Fresh

Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite ...

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Using Email Marketing to Reach Booming Mobile Markets

Using Email Marketing to Reach Booming Mobile Markets

10y Christian Arno

Using Email Marketing to Reach Booming Mobile Mark...

Consider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...

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Tips for Making Your E-Commerce Website SEO Friendly

Tips for Making Your E-Commerce Website SEO Friendly

10y Christian Arno

Tips for Making Your E-Commerce Website SEO Friend...

With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Read More...

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Using Social Media to Earn Links

Using Social Media to Earn Links

10y Christian Arno

Using Social Media to Earn Links

Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Read More...

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Voice Search SEO: Preparing for the Future

Voice Search SEO: Preparing for the Future

11y Christian Arno

Voice Search SEO: Preparing for the Future

I'll explain what voice search will mean for search engine optimization. Read More...

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Advantages of Social Media and Social Media Automation

Advantages of Social Media and Social Media Automation

11y Christian Arno

Advantages of Social Media and Social Media Automa...

The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Read More...

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How You Can Benefit From Multilingual Video SEO

How You Can Benefit From Multilingual Video SEO

11y Christian Arno

How You Can Benefit From Multilingual Video SEO

A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....

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10 Tips for Optimizing Your Online Articles

10 Tips for Optimizing Your Online Articles

11y Christian Arno

10 Tips for Optimizing Your Online Articles

First, identify your reader. Read More

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