Christian Arno

Christian Arno

Founder & Managing Director, Lingo24

Christian Arno, Managing Director of Lingo24, Inc.

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RECENT ARTICLES BY CHRISTIAN ARNO

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Is It Possible to Measure Social Media ROI?

Apr 15, 2014 - Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return... Comments

cokeline

Avoid These 6 Common Mistakes in Global Marketing

Mar 11, 2014 - It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when reviewing... Comments

mobilewebsite

Tips to Keep the Mobile Search Experience Fresh

Feb 10, 2014 - Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite... Comments

mobile-email

Using Email Marketing to Reach Booming Mobile Markets

Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

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Tips for Making Your E-Commerce Website SEO Friendly

Dec 9, 2013 - With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Comments

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Using Social Media to Earn Links

Nov 4, 2013 - Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Comments

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Voice Search SEO: Preparing for the Future

Sep 25, 2013 - I'll explain what voice search will mean for search engine optimization. Comments

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Advantages of Social Media and Social Media Automation

Aug 27, 2013 - The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Comments

online-video

How You Can Benefit From Multilingual Video SEO

Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

10 Tips for Optimizing Your Online Articles

Jun 6, 2013 - First, identify your reader. Comments

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments

mobilemarketing

Reach Global Customers via Mobile Marketing

Apr 16, 2013 - Telecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Comments

How to Develop a Multilingual Content Marketing Strategy

Mar 27, 2013 - Coca-Cola is a good example of adapting a global brand for a country-specific audience. Comments

socialmedia

Global Social Media: What 2013 Has in Store

Feb 28, 2013 - As 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Comments

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Protecting and Developing an Online Reputation

Feb 1, 2013 - It's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Comments

Digital Strategy Decisions

Dec 18, 2012 - Consider this approach to planning your digital strategy. Comments

optimizationfeatured

Why Go for Complete On-Page Optimization?

Nov 28, 2012 - Get this right to see the best results from your SEO while keeping your content readable for humans. Comments

Tips and Advice on Localizing Your Business for Asian Markets

Nov 1, 2012 - With search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Comments

How to Conduct a Successful PPC Campaign for Asia

Sep 6, 2012 - A well-researched paid search campaign can boost sales and increase brand awareness but consider these issues when reaching out to markets in Asia. Comments

5 Strategies for Gaining Top Keyword Prominence and Dominance in Asia

Aug 3, 2012 - Building a presence in Asia doesn't have to be difficult. Here's how. Comments

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