Christian Arno

Christian Arno

Founder & Managing Director, Lingo24

Christian Arno is the managing director of Lingo24. Follow Lingo24 on Twitter @Lingo24.

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RECENT ARTICLES BY CHRISTIAN ARNO

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Taco Bell Japan Entry Shows Importance of Localization

May 19, 2015 - Taco Bell's April launch in Japan was a major brand fail and reinforced the importance of ensuring a localized approach when entering new markets across... Comments

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Choosing the Right Localization Partner

Apr 16, 2015 - When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance search... Comments

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4 Tips for a Global E-Commerce Strategy

Mar 12, 2015 - When it comes to forging a global e-commerce strategy, localization is key. Comments

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Mobile Optimization: 4 Tips for Tapping Into the Asian Market

Feb 12, 2015 - A mobile strategy in Asia is essential, and getting the user experience right is just as important. Comments

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Make the Most of Your Company Blog

Jan 15, 2015 - How effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Comments

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Common Mistakes When Translating a Website

Dec 18, 2014 - Website translation is about so much more than just language – SEO, cultural nuances, design, and localization all play a role. Comments

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How Important Is a Translator for an International Digital Marketing Strategy?

Nov 11, 2014 - Translating a digital strategy for a global audience goes well beyond Google Translate. Comments

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Localization Is the Key to Going Global

Oct 16, 2014 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media... Comments

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Innovation in Business: The API Economy

Sep 25, 2014 - In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Comments

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Social Media Is Not Just About Facebook, Especially In China

Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

Social Media Sharing

Why You Should Get Involved in Organic Social Media - and How to Do It Right

Aug 11, 2014 - Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to... Comments

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Can Email Marketing Still Engage Your Customers?

Jul 3, 2014 - Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? Comments

Social Media Puzzle

Tap Into Social Media to Find Your Perfect Job

Jun 5, 2014 - Digital marketers should embrace social media when searching for a new job. Being part of the social conversation may just lead to a job offer you can... Comments

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How to Speak Your Customers' Language With Localized Websites

May 12, 2014 - While English is the most commonly used language online, most Europeans prefer to buy things in their own languages. Here are three ways to localize... Comments

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Is It Possible to Measure Social Media ROI?

Apr 15, 2014 - Spending on social media marketing continues to grow, but what are the metrics that could be measured and should they be benchmarked against return... Comments

cokeline

Avoid These 6 Common Mistakes in Global Marketing

Mar 11, 2014 - It's easy to overlook the details in internationalization that could make or break your campaign overseas. Consider these potential mistakes when reviewing... Comments

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Tips to Keep the Mobile Search Experience Fresh

Feb 10, 2014 - Here are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite... Comments

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Using Email Marketing to Reach Booming Mobile Markets

Jan 15, 2014 - Consider these tips to make sure your email marketing campaigns are reaching mobile users. Comments

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Tips for Making Your E-Commerce Website SEO Friendly

Dec 9, 2013 - With the changing algorithms of search engines, an international SEO marketing strategy needs careful planning to be successful. Comments

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Using Social Media to Earn Links

Nov 4, 2013 - Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Comments

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Voice Search SEO: Preparing for the Future

Sep 25, 2013 - I'll explain what voice search will mean for search engine optimization. Comments

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