Marketing News & Expert Advice

Christian Arno

Founder & Managing Director, Lingo24

Christian Arno is the founder of translation services provider Lingo24, Inc. Launched in 2001, Lingo24, Inc. now has more than 200 employees spanning four continents and clients in more than 60 countries. Follow Lingo24, Inc. on Twitter: @Lingo24.

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RECENT ARTICLES BY CHRISTIAN ARNO

Voice Search SEO: Preparing for the Future

Sep 25, 2013 - I'll explain what voice search will mean for search engine optimization. Comments

Advantages of Social Media and Social Media Automation

Aug 27, 2013 - The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Comments

How You Can Benefit From Multilingual Video SEO

Jul 22, 2013 - A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business. Comments

10 Tips for Optimizing Your Online Articles

Jun 6, 2013 - First, identify your reader. Comments

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments

Reach Global Customers via Mobile Marketing

Apr 16, 2013 - Telecoms research site Budde.com revealed that 49 percent of the globe's mobile subscribers are located in Asia. Comments

How to Develop a Multilingual Content Marketing Strategy

Mar 27, 2013 - Coca-Cola is a good example of adapting a global brand for a country-specific audience. Comments

Global Social Media: What 2013 Has in Store

Feb 28, 2013 - As 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes. Comments

Protecting and Developing an Online Reputation

Feb 1, 2013 - It's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Comments

Digital Strategy Decisions

Dec 18, 2012 - Consider this approach to planning your digital strategy. Comments

Why Go for Complete On-Page Optimization?

Nov 28, 2012 - Get this right to see the best results from your SEO while keeping your content readable for humans. Comments

Tips and Advice on Localizing Your Business for Asian Markets

Nov 1, 2012 - With search engines putting an emphasis on local content, it's important to engage with your potential customers on their own territory. Comments

Tips for Monitoring Brand Reputation Across Different Languages

Oct 8, 2012 - Consider these approaches. Comments

How to Conduct a Successful PPC Campaign for Asia

Sep 6, 2012 - A well-researched paid search campaign can boost sales and increase brand awareness but consider these issues when reaching out to markets in Asia. Comments

5 Strategies for Gaining Top Keyword Prominence and Dominance in Asia

Aug 3, 2012 - Building a presence in Asia doesn't have to be difficult. Here's how. Comments

How to Manage Twitter for Asian Markets

Jul 10, 2012 - Microblogging is fast becoming an essential part of marketing strategies, even in Asia. Follow these tips to localize for each markets. Comments

Google vs. Local Competitors in Asian Markets

May 30, 2012 - If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's... Comments

How to Manage Online Reputation Across Asia

Apr 20, 2012 - Becoming a trusted brand in Asia is challenging, but not impossible. Here is where you can begin. Comments

5 Strategies to Get Top Keyword Prominence in Asian Languages

Mar 20, 2012 - How to improve your SEO programs. Comments

How to Get to Grips With Baidu SEO

Feb 22, 2012 - A Google-centric campaign doesn't necessarily translate well on Baidu. Consider these factors instead. Comments

Successful SEO Marketing in Other Languages

Feb 20, 2012 - Emerging markets offer the potential for great ROI. Find out how to adapt your site for non-English-speakers. Comments

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