Kaila Strong

Kaila Strong

Account Manager, Vertical Measures

Kaila Strong is an Account Manager with Vertical Measures, a Phoenix-based Internet Marketing company, where she manages client Internet marketing campaigns. Kaila also writes on the Vertical Measure's blog and is a frequent industry guest blogger.

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RECENT ARTICLES BY KAILA STRONG

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The 2012 Socialympics: Rules for Twitter and Facebook

Jul 10, 2012 - Marketers must comply with strict rules, for tweets and Facebook posts. Comments

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7 Creative Ways Your Brand Can Use Pinterest

Jan 31, 2012 - Looking for a way to spark interest and engage with customers? Pinterest may be your solution. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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