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Thom Craver

Thom Craver

Technical SEO and Analytics Consultant,

Thom Craver has been coding HTML since 1993 and has been involved in search marketing since 1999. He led one of the first web marketing firms in Rochester, NY for eight years until successfully merging with an interactive agency in 2004.

His employment experience also includes a senior search position at nationally renown TopRank Online Marketing and US News Top-Ranked Rochester Institute of Technology. Thom led all Web and social presences for the Saunders College of Business and led analytics strategy efforts for RIT's mobile initiative. He still serves as an adjunct professor for Saunders College and tutor for National Technical Institute for the Deaf.

Part of the ClickZ Academy faculty, Thom is a regular contributor to Search Engine Watch and has authored training manuals published by SVI Training Products and Technical Learning Resources. His book on web analytics drops in 2013.

Profile

RECENT ARTICLES BY THOM CRAVER

Impact of Converged Media SES San Francisco Keynote Panel

Breaking Down Silos Key to Converged Media in Marketing

Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote... Comments

largenewgooglelogofinalflat-a

New Google Analytics Attribution Tool Increases Conversion by 23%

Aug 23, 2013 - Armed with the right data, how far can you grow your ROI? Comments

google-analytics-content-experiments-overview

Google Analytics Finally Gives Developers Content Experiments API

Jun 11, 2013 - The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers... Comments

bing-engage-with-facebook

Bing Adds Direct Facebook Interaction to Social Sidebar

May 14, 2013 - You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions... Comments

Joel Lunenfeld

#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Mar 28, 2013 - Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Comments

Google Ferris Wheel Valentines Day Doodle

Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match

Feb 14, 2013 - Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels... Comments

google-transparency-u

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas;... Comments

bingiton-seofilms

Microsoft Bing Goes Toe-to-Toe Against Google

Sep 6, 2012 - Microsoft is on a quest to change perception about Bing in a challenge to Google. Comments

binglightboxfacebook

Bing Adds Facebook Photo Search

Aug 31, 2012 - Bing has now added the ability to search for photos shared by all your Facebook friends. Comments

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