Thom Craver

Thom Craver

Vice President, Development and IT, Internet Marketing Ninjas

Thom is a seasoned techincal SEO and digital analytics veteran. His current role as VP of Development and IT at Internet Marketing Ninjas includes the improvement of internal processes, leading the creation and refinement of industry-leading tools across multiple brands.

Previously he was a premier independent consultant, held a a senior search position at nationally renown TopRank Online Marketing and led all digital web-related technology's at Rochester Institute of Technology's Saunders College of Business. He also led analytics strategy efforts for the university's mobile initiative.

Part of the ClickZ Academy faculty, Thom has also taught for several well-respected colleges and universities. He is a regular speaker at ClickZ Live events and is a veteran of TEDx as well.

Profile

RECENT ARTICLES BY THOM CRAVER

data-numbers-analysis-man

Google Talks Data Visualization at ClickZ Live Chicago

Nov 4, 2014 - Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Comments

content

Variation in Content Creation Is Trick to Winning Social [#CZLSF]

Aug 14, 2014 - A look at the day two keynote panel at ClickZ Live San Francisco, a fireside chat with Facebook, Hootsuite, Ghirardelli, YouTube and the Online Marketing... Comments

czlsf-stuart-speaking

MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]

Aug 13, 2014 - At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Here... Comments

Randi Zuckerberg Speaking at Clickz Live New York

#CZLNY: 10 New Media Trends Shaping the Lives of Modern Consumers

Apr 1, 2014 - ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors... Comments

Ian Carrington at SES London 2013

#SESLON 2014: Relevancy & Optimization Are Key to Reaching Consumers Across Devices, Says Google

Feb 12, 2014 - The pace of change is only accelerating. Make sure your message is on every device possible. Collect all the data you can so you make make the right... Comments

Bruce Daisley at SES London 2014

#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment

Feb 11, 2014 - Bruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning... Comments

adobe-marketing-cloud

Adobe Marketing Cloud Integrates Campaign and Experience Manager

Jan 15, 2014 - Adobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In... Comments

adobe-marketing-cloud

Adobe Adds Cloud-Based Mobile Services

Nov 11, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe... Comments

Impact of Converged Media SES San Francisco Keynote Panel

Breaking Down Silos Key to Converged Media in Marketing

Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote... Comments

largenewgooglelogofinalflat-a

New Google Analytics Attribution Tool Increases Conversion by 23%

Aug 23, 2013 - Armed with the right data, how far can you grow your ROI? Comments

google-analytics-content-experiments-overview

Google Analytics Finally Gives Developers Content Experiments API

Jun 11, 2013 - The same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows developers... Comments

bing-engage-with-facebook

Bing Adds Direct Facebook Interaction to Social Sidebar

May 14, 2013 - You will now be allowed to directly engage with your Facebook friends right from Bing's search results pages. The new tool will allow you to ask questions... Comments

Joel Lunenfeld

#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Mar 28, 2013 - Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Comments

Google Ferris Wheel Valentines Day Doodle

Valentine's Day Ferris Wheel Google Doodle Searches for a Perfect Match

Feb 14, 2013 - Google's logo today combines Valentine's Day with a tribute to American engineer George Ferris. When you click on the heart button, the Ferris wheels... Comments

google-transparency-u

Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

Jan 24, 2013 - Between July and December of 2012, 68 percent of the personal data requests Google received from government entities in the U.S. were through subpoenas;... Comments

bingiton-seofilms

Microsoft Bing Goes Toe-to-Toe Against Google

Sep 6, 2012 - Microsoft is on a quest to change perception about Bing in a challenge to Google. Comments

binglightboxfacebook

Bing Adds Facebook Photo Search

Aug 31, 2012 - Bing has now added the ability to search for photos shared by all your Facebook friends. Comments

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