Jonathan Allen

Jonathan Allen

President, Longneck & Thunderfoot

Longneck & Thunderfoot

Jonathan Allen is the President of Longneck & Thunderfoot, an agile content company based in New York City and part of the Columbia Startup Lab.

Formerly, the Director of Search Engine Watch, he joined Incisive Media's editorial team in December 2009, and was responsible for setting the editorial agenda, sourcing talent and delivering a brand new site design in May 2011. In May 2012 Search Engine Watch won the Gold Azbee National Award for "Online Excellence, New or Relaunched Web Site" from the American Society of Business Press Editors.

Jonathan has spoken at the largest search conferences – SES New York, SES San Francisco, SES London, SES Chicago – as well as PubCon, KoreaComm and SIPA. His presentations are focused on topics such as the future of SEO, video optimization, and marketing automation. He has also provided industry commentary on breaking news for the BBC, the Boston Globe and Deutsche Welle.

Before Incisive, Jonathan worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the mobile social network Moblog. In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu and in 2008, Moblog:tech's build of Channel 4's Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's On The Move Award, and 3 BAFTA nominations.

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RECENT ARTICLES BY JONATHAN ALLEN

Google Zavers

Google Launches Zavers Digital Coupon Service

Jan 14, 2013 - Google have launched a new digital coupon called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to... Comments

Gigya Logo

Gigya Aims to Take Your Community Data Out of IT and Into Marketing

Oct 19, 2012 - Gigya aims to centralize companies' user data into one cloud-based storage system to allow marketers to put the data to use instantly. Comments

Ninja in black outfit

Internet Marketing Ninjas Buy Webmaster World Forums

Oct 18, 2012 - Jim Boykin, CEO of Internet Marketing Ninjas, has acquired the WebmasterWorld forums, the premiere community for website administrators and marketers... Comments

AdWords TrueView Video Ad Positions on YouTube

Google AdWords for Video Improves YouTube Targeting

Apr 27, 2012 - Aims to bring analytical power of paid search to video content. Comments

A Guide to the New and Improved Search Engine Watch

Jun 14, 2011 - Streamlined categorization, a more robust search engine, and live and trending apps vastly improve user experience. Comments

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