Liva Judic

Liva Judic

Liva Judic joined Search Engine Watch and ClickZ in May 2010 as a news blogger. She has lived and worked across the globe in Madagascar, Switzerland, London, NYC, Asia and is now based in between New York and Berlin.

Her background is in government relations and financial media where she started out as a journalist at Bloomberg and became senior editor at AFX news (now part of ThomsonReuters). Prior to forming her own consultancy Judic was head of international PR for a head of state.

Judic focuses on facilitating brand and marketing transitioning for European startups moving to the US. She has been named one of the Top 50 Industry Influencers of 2014 by AGBeat 




Spotlight on kbs+ Ventures' Taylor Davidson: How Roads Lead to Ad-Tech

Mar 11, 2014 - A sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for... Comments


Spotlight on Actiance's Joanna Belbey: Social Media for Financial Firms

Mar 10, 2014 - Joanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media... Comments


LinkedIn Opens Sponsored InMail Gates to Mobile Ads

Mar 5, 2014 - LinkedIn is stepping up its content marketing offering with Sponsored InMail on mobile. From now on, marketers and advertisers will be able to leverage... Comments


Adap.TV Extends Audience Path Programmatic Buying to Linear TV

Mar 3, 2014 - Adap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, creating... Comments


#Oscars Night Is on for ABC and Twitter

Feb 28, 2014 - Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy... Comments


Google Extends Programmatic Empire With Time Inc. Deal

Feb 27, 2014 - After announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land... Comments


Top 6 Twitter Redesign Concepts for Brands and Marketers

Feb 14, 2014 - After the Twitter redesign concept reports, ClickZ went around the Internet to find the top six Twitter concept suggestions for brands and marketers. Comments


Mozilla's Herman on Ads, Nonprofit, and Firefox's Mission

Feb 13, 2014 - ClickZ spoke to Mozilla's vice president of Content Services, Darren Herman, after the organization announced it is making a U-turn and will begin to... Comments


Mozilla (Finally) Embraces Ads

Feb 12, 2014 - After years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Comments


VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade

Feb 10, 2014 - Isobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Comments


Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth

Feb 6, 2014 - Pandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad... Comments


Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal

Feb 6, 2014 - Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal... Comments


Spotlight On: Rapt Media -- Video Targeting is Not Enough, Says CEO Erika Trautman

Feb 6, 2014 - Rapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and marketers... Comments


Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

Feb 5, 2014 - Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside... Comments


Medialets' Servo Launches with MRC-Approved Measurement

Feb 5, 2014 - Medialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green... Comments


VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple

Feb 3, 2014 - The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss... Comments


Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)

Jan 31, 2014 - Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenue... Comments


Facebook's Rumored Flipboard Competitor Paper to Launch February 3

Jan 30, 2014 - Confirming earlier reports that it is ready to take on Flipboard, Facebook announced it is launching its visual storytelling app, Paper, next week... Comments

Laptops and smartphones with clouds

Debunking Data Collection Myths About Marketers and Brands

Jan 29, 2014 - Data Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Comments


VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising

Jan 27, 2014 - The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their... Comments


AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy

Jan 24, 2014 - AOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes... Comments

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