Lisa Raehsler
Principal Strategist
Big Click Co.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search. Follow her on Twitter @LisaRocksSEM.
Profile
RECENT ARTICLES BY LISA RAEHSLER
Oct 3, 2013 -
Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple...
Sep 27, 2013 -
The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict...
Sep 5, 2013 -
When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach.
Aug 28, 2013 -
Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search...
Aug 8, 2013 -
Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing...
Jul 31, 2013 -
Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing.
Jun 18, 2013 -
Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they...
May 31, 2013 -
As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we...
Apr 2, 2013 -
Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
Mar 5, 2013 -
Get ready to start on fresh campaigns in AdWords with these eight new goals.
Feb 5, 2013 -
PPC won't make you taller and five other myths about PPC advertising.
Jan 8, 2013 -
Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.
Dec 26, 2012 -
Why do people care so much about click-through rates?
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
Oct 16, 2012 -
How innovation and enchantment are the keys to influencing audiences and customers.
Sep 18, 2012 -
How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert.
Aug 21, 2012 -
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
Jul 24, 2012 -
Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool.
May 29, 2012 -
Changes in ad rotation settings, match types, and more.
May 1, 2012 -
It's key to keep advertising initiatives integrated with your general social networking presence.