Lisa Raehsler
Principal Strategist
Big Click Co.
Lisa Raehsler is the founder and principal strategist at Big Click Co., an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. She has participated extensively in the local interactive community, as well as at national search engine marketing conferences. Lisa's recent speaking engagements include SES, OMS, MIMA, HeroConf, and SMX conferences, as well as numerous private and public training engagements. As a columnist for ClickZ and Search Engine Watch, she writes on the topic of paid search. Follow her on Twitter @LisaRocksSEM.
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RECENT ARTICLES BY LISA RAEHSLER
Apr 2, 2013 -
Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
Mar 5, 2013 -
Get ready to start on fresh campaigns in AdWords with these eight new goals.
Feb 5, 2013 -
PPC won't make you taller and five other myths about PPC advertising.
Jan 8, 2013 -
Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year.
Dec 26, 2012 -
Why do people care so much about click-through rates?
Dec 11, 2012 -
The tips and tricks you need to know in order to get the best results on LinkedIn.
Nov 13, 2012 -
Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs.
Oct 16, 2012 -
How innovation and enchantment are the keys to influencing audiences and customers.
Sep 18, 2012 -
How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert.
Aug 21, 2012 -
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
Jul 24, 2012 -
Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool.
May 29, 2012 -
Changes in ad rotation settings, match types, and more.
May 1, 2012 -
It's key to keep advertising initiatives integrated with your general social networking presence.
Apr 3, 2012 -
Five new powerful display advertising options in Google AdWords.
Mar 6, 2012 -
How to overcome what may be holding you back.
Feb 7, 2012 -
There are hidden gems in each PPC account.
Jan 13, 2012 -
Incorporating social recommendations into PPC advertising has the potential to change the way people perceive advertising.
Dec 16, 2011 -
Five ways to reach your PPC account goals in 2012.
Nov 18, 2011 -
Reach your audience on LinkedIn with these tips on targeting, ads, and bids and budget.
Oct 21, 2011 -
How three key online marketing trends, mobile, +1, and offers can benefit AdWords PPC programs.
Sep 23, 2011 -
Take average ad copy to advanced ad copy and improve overall performance of your PPC program.