Lisa Raehsler | ClickZ

Marketing News & Expert Advice

RECENT ARTICLES BY LISA RAEHSLER

Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

Oct 3, 2013 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple... Comments

PPC for Brand Impact

Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict... Comments

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Sep 5, 2013 - When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Comments

5 New AdWords Features Open Up New Data Insights and Optimization Potential

Aug 28, 2013 - Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search... Comments

Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back

Aug 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing... Comments

5 Tips to Rule Online Advertising This Back-to-School Season

Jul 31, 2013 - Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Comments

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Jun 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they... Comments

How to Create an AdWords Action Plan From Purchase Path Data

May 31, 2013 - As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we... Comments

Tips to Streamline Google AdWords for Small Business

Apr 2, 2013 - Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Comments

AdWords Enhanced Campaigns: New Campaign Checklist

Mar 5, 2013 - Get ready to start on fresh campaigns in AdWords with these eight new goals. Comments

Debunking 5 Myths of PPC Advertising

Feb 5, 2013 - PPC won't make you taller and five other myths about PPC advertising. Comments

How to Plan PPC Advertising for the New Year

Jan 8, 2013 - Start with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Comments

What Is a Good Click-Through Rate for PPC?

Dec 26, 2012 - Why do people care so much about click-through rates? Comments

Guide to LinkedIn PPC Ads: How to Succeed in 2013

Dec 11, 2012 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

Prepare Your Online Advertising for Mobile Holiday Shoppers

Nov 13, 2012 - Consider the mobile device and how it will be used to search for products and services and craft advertising to meet the mobile user's needs. Comments

Guy Kawasaki Enchants Audience in Recent Keynote

Oct 16, 2012 - How innovation and enchantment are the keys to influencing audiences and customers. Comments

5 Super Tips to Understanding Keywords in Paid Search

Sep 18, 2012 - How to ensure that you can deliver an ad closest to the searcher's intent so they are more likely to click and later convert. Comments

Improve Your Call-to-Action in PPC Ads

Aug 21, 2012 - The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page. Comments

4 AdWords Optimization Tips to Try This Week

Jul 24, 2012 - Start with negative keyword lists, mobile review, automated rules, and the new Display Ad Builder tool. Comments

Google AdWords: 5 New Features That You Need to Know About

May 29, 2012 - Changes in ad rotation settings, match types, and more. Comments

The New Social Considerations for PPC for Online Businesses

May 1, 2012 - It's key to keep advertising initiatives integrated with your general social networking presence. Comments

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