RECENT ARTICLES BY LISA RAEHSLER

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5 Web Analytics Metrics to Pump Up PPC

Apr 8, 2015 - These five Web analytics insights can help you boost your pay-per-click marketing efforts. Comments

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Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

Mar 11, 2015 - The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared... Comments

Audience Targeting

AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

Feb 18, 2015 - Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Comments

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We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

Jan 14, 2015 - The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Comments

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Paid Media Strategy Review Tips

Dec 24, 2014 - These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Comments

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How to Drive Conversions and Traffic on Twitter? Website Cards

Nov 19, 2014 - SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. Comments

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5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

Oct 22, 2014 - There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware... Comments

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Marketing Trends to Watch and Apply to PPC

Sep 25, 2014 - If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost... Comments

Bing Ads

Bing Ads Enhances Geo-Targeting and Ad Scheduling

Sep 15, 2014 - Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Comments

No Google

Is the New Amazon Ad Platform the Next "Google Killer"?

Aug 29, 2014 - Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers... Comments

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10 Paid Search Optimization Tactics to Improve ROI

Jul 30, 2014 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return... Comments

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PPC Reboot: Planning for Fall and 2015

Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click... Comments

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5 Summer Time-Savers for Managing PPC

Jun 4, 2014 - There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Comments

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What Is a Good Click-Through Rate for PPC?

May 7, 2014 - A look at why people care so much about click-through rates for pay-per-click advertising. Comments

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How the Top 5 Brands Are Using Paid Search Ads

Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes... Comments

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How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

Mar 12, 2014 - While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is... Comments

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5 Steps to the Ultimate PPC Mobile Campaign

Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing... Comments

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LinkedIn Ads: Social PPC & Sponsored Updates

Jan 15, 2014 - When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them different... Comments

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No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

Dec 29, 2013 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

PPC

5 Ways to Prep Your PPC Advertising for 2014

Dec 18, 2013 - Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Comments

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3 Paid Search Trends to Watch for in 2014

Nov 20, 2013 - Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search... Comments

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