RECENT ARTICLES BY LISA RAEHSLER

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PPC Reboot: Planning for Fall and 2015

Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click... Comments

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5 Summer Time-Savers for Managing PPC

Jun 4, 2014 - There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Comments

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What Is a Good Click-Through Rate for PPC?

May 7, 2014 - A look at why people care so much about click-through rates for pay-per-click advertising. Comments

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How the Top 5 Brands Are Using Paid Search Ads

Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes... Comments

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How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

Mar 12, 2014 - While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is... Comments

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5 Steps to the Ultimate PPC Mobile Campaign

Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing... Comments

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LinkedIn Ads: Social PPC & Sponsored Updates

Jan 15, 2014 - When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them different... Comments

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No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

Dec 29, 2013 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

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5 Ways to Prep Your PPC Advertising for 2014

Dec 18, 2013 - Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Comments

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3 Paid Search Trends to Watch for in 2014

Nov 20, 2013 - Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search... Comments

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5 Last Minute PPC Holiday Tips for Advertisers

Oct 23, 2013 - Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Comments

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Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

Oct 3, 2013 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple... Comments

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PPC for Brand Impact

Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict... Comments

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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Sep 5, 2013 - When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Comments

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5 New AdWords Features Open Up New Data Insights and Optimization Potential

Aug 28, 2013 - Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search... Comments

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Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back

Aug 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing... Comments

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5 Tips to Rule Online Advertising This Back-to-School Season

Jul 31, 2013 - Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Comments

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Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Jun 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they... Comments

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How to Create an AdWords Action Plan From Purchase Path Data

May 31, 2013 - As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we... Comments

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Tips to Streamline Google AdWords for Small Business

Apr 2, 2013 - Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Comments

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AdWords Enhanced Campaigns: New Campaign Checklist

Mar 5, 2013 - Get ready to start on fresh campaigns in AdWords with these eight new goals. Comments

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