RECENT ARTICLES BY LISA RAEHSLER

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10 Paid Search Optimization Tactics to Improve ROI

Jul 30, 2014 - Here are 10 tips, all applicable to both AdWords and Bing, to help you get the most of out of your paid search campaigns in order to maximize your return... Comments

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PPC Reboot: Planning for Fall and 2015

Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click... Comments

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5 Summer Time-Savers for Managing PPC

Jun 4, 2014 - There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Comments

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What Is a Good Click-Through Rate for PPC?

May 7, 2014 - A look at why people care so much about click-through rates for pay-per-click advertising. Comments

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How the Top 5 Brands Are Using Paid Search Ads

Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes... Comments

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How to Make a Winning PPC Campaign With $1,000 and 3 Hours of Work

Mar 12, 2014 - While I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is... Comments

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5 Steps to the Ultimate PPC Mobile Campaign

Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing... Comments

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LinkedIn Ads: Social PPC & Sponsored Updates

Jan 15, 2014 - When starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them different... Comments

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No. 6 Most Read Article of 2013: Guide to LinkedIn PPC Ads: How to Succeed in 2013

Dec 29, 2013 - The tips and tricks you need to know in order to get the best results on LinkedIn. Comments

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5 Ways to Prep Your PPC Advertising for 2014

Dec 18, 2013 - Take a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Comments

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3 Paid Search Trends to Watch for in 2014

Nov 20, 2013 - Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search... Comments

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5 Last Minute PPC Holiday Tips for Advertisers

Oct 23, 2013 - Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Comments

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Google Adds Estimated Total Conversions to Track Cross-Device Purchases in AdWords

Oct 3, 2013 - Google AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple... Comments

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PPC for Brand Impact

Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict... Comments

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Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Sep 5, 2013 - When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Comments

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5 New AdWords Features Open Up New Data Insights and Optimization Potential

Aug 28, 2013 - Until recently, AdWords managers have not had deeper insights to draw from in making optimizations. Now we can learn more from the past data, search... Comments

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Marketers Take Note: Google Searches Show That '90s-Era Styles Are Back

Aug 8, 2013 - Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing... Comments

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5 Tips to Rule Online Advertising This Back-to-School Season

Jul 31, 2013 - Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Comments

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Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Jun 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they... Comments

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How to Create an AdWords Action Plan From Purchase Path Data

May 31, 2013 - As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we... Comments

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Tips to Streamline Google AdWords for Small Business

Apr 2, 2013 - Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Comments

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