Marketing News & Expert Advice
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Janice Diner is an award-winning creative director and technologist working in the area of social and emerging media technology and founding partner at Horizon Studios. Janice and her team built CATALYSTA, a sales force activation platform that engages, motivates, and rewards sales teams.
She is a pioneer brand builder in Facebook, serves as an advisor at the MaRS Discovery District, and was a judge at the Cannes Advertising Lions. Janice has a track record of accomplishment developing multiple social initiatives for global brands such as Motorola, LinkedIn Canada, TSN, Sony PlayStation, Hertz Car Rental, LexisNexis, to name a few.
Prior to starting Horizon Studios, Janice has held senior positions at Syncapse, Euro Havas, and Interpublic (Segal Communications).
RECENT ARTICLES BY JANICE DINER
Technology Is Helping to Redefine the 'Last 3 Feet' In-Store
Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments
'Tis the Season to Be Shopping
Nov 27, 2012 - And the social networks are clearly in the game. Comments
Being Agile Is the New Paradigm for Marketing
Oct 23, 2012 - In the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Comments
Social Business ROI - the Emerging Opportunity for the CMO
Sep 25, 2012 - Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Comments
Shopping Is Inherently Social!
Jul 31, 2012 - The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying. Comments
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