Janice Diner

Janice Diner

Founding Partner and CEO

Horizon Studios | Catalysta

Horizon Studios | Catalysta

Janice Diner is an award-winning creative director and technologist working in the area of social and emerging media technology and founding partner at Horizon Studios. Janice and her team built CATALYSTA, a sales force activation platform that engages, motivates, and rewards sales teams.

She is a pioneer brand builder in Facebook, serves as an advisor at the MaRS Discovery District, and was a judge at the Cannes Advertising Lions. Janice has a track record of accomplishment developing multiple social initiatives for global brands such as Motorola, LinkedIn Canada, TSN, Sony PlayStation, Hertz Car Rental, LexisNexis, to name a few.

Prior to starting Horizon Studios, Janice has held senior positions at Syncapse, Euro Havas, and Interpublic (Segal Communications).




Technology Is Helping to Redefine the 'Last 3 Feet' In-Store

Jan 15, 2013 - We need to leverage all technology has to offer to merchandise products where it matters most, wherever that may be. Comments


'Tis the Season to Be Shopping

Nov 27, 2012 - And the social networks are clearly in the game. Comments


Being Agile Is the New Paradigm for Marketing

Oct 23, 2012 - In the ever-changing technology landscape, we need to be constantly reinventing and challenging what we know. Comments


Social Business ROI - the Emerging Opportunity for the CMO

Sep 25, 2012 - Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking. Comments

Liking, Wanting, and Buying on Facebook

Aug 28, 2012 - If a consumer "likes" something does that mean she will buy it? Comments


Shopping Is Inherently Social!

Jul 31, 2012 - The results of social sharing are surfacing across the web and are demonstrating just how much we love to share what we're doing and buying. Comments

Driving Social Commerce With Facebook Login

Jun 5, 2012 - How Facebook login and Open Graph actions are helping connect consumers with e-commerce websites. Comments

Shopping Is Social

Mar 14, 2012 - Facebook social commerce should be a social shopping experience. Comments

Facebook Social Commerce Gets Game With Points, Loyalty, and Rewards

Jan 18, 2012 - How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps. Comments

Socialize the Commerce Experience

Dec 20, 2011 - It is not enough to simply add a shopping tab in Facebook. Comments

Traveling in the Age of Facebook Open Graph

Nov 29, 2011 - The opportunity to build great travel brand experiences with purpose is now. Comments

How Facebook's Platform for Mobile Will Affect Social Commerce

Oct 25, 2011 - Facebook Platform Open Graph commerce will change the shopping experience on mobile, online, and in-store. Comments

A Facebook Social Commerce Primer

Sep 27, 2011 - Defining social shopping actions and objects (aka verbs and nouns). Comments

How Facebook's Location Sharing Will Promote Commerce

Aug 30, 2011 - Your location - even where you sit - counts when it comes to social and F-commerce. Comments

Will Privacy Concerns Limit F-Commerce?

Aug 2, 2011 - The popularity of social games on Facebook suggests otherwise. Comments

Will Facebook Credits Work as a Real-World Currency?

May 31, 2011 - Facebook Credits may change how we think about using social experiences to generate revenue on and off Facebook. Comments

F-Commerce, the Arrival of the Facebook Consumer

May 10, 2011 - Retailers, businesses, and brands test approaches for commerce inside or influenced by Facebook. Comments

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