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Jessica Richards

Jessica Richards

Account Director

Media Contacts

As an account director for Media Contacts in New York, the interactive division of Havas Digital, Jessica is responsible for strategy development and media plan execution across a variety of clients and industries. Jessica has a wide range of digital experience, managing both brand initiatives and aggressive acquisition efforts. Her knowledge extends across many facets of digital marketing from traditional media and mobile to channel planning and social execution.

Prior to Media Contacts, Jessica was at One to One interactive in Boston, managing the B2C and B2B media campaigns for several clients. Jessica's work has won several industry awards for best use of sponsorship, mobile, and display strategy.

Jessica's career expertise started at Mullen, where she was a media planner on a broad range of traditional media.

RECENT ARTICLES BY JESSICA RICHARDS

three-screens

The Reality of 3-Screen Convergence

Oct 10, 2012 - Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes. Comments

Top 10 Reasons Search Comes First

Aug 7, 2012 - Paid and organic search optimization is the crux of facilitating a positive consumer experience. Comments

Get With the Program(matic Buying)!

Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments

Awaiting the Invitation

May 15, 2012 - The role of social media is about listening and providing value that supports the constant consumer dichotomy. Comments

4 Mobile Trends to Watch

Apr 17, 2012 - Data capturing, adaptable content, social media, and activation. Comments

Pinterest - Should Marketers Care?

Feb 21, 2012 - What those in the emerging technology and social marketing industry think about the value of Pinterest. Comments

Paid, Owned, and Earned Content…Ineffective Without Optimization

Jan 24, 2012 - Five guidelines for making cross-channel content optimization central to your media planning strategy. Comments

The Digital Video Dilemma

Nov 29, 2011 - A look at the value of digital video beyond the GRP. Comments

The Impact of the 2012 Election on the Digital Media Landscape

Nov 1, 2011 - With so much online election activity early on, digital media professionals should be planning ahead. Comments

Managing the Madness

Oct 4, 2011 - Six questions media professionals need to answer that will direct their planning across long-term and short-term projects. Comments

The Media Planner's Guide to Email Planning

Sep 6, 2011 - How to target new audiences and email lists. Comments

You've Got Data, So What?

Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments

Managing Your Brand Reputation

Jul 12, 2011 - It's imperative that companies put guidelines in place that speak to the right voice and approach to updating, responding, and maintaining positive... Comments

Content Is a Tangible Media Strategy

Jun 14, 2011 - How to plan for content as part of a brand's media mix. Comments

Mobile: It's Here, So What Do I Do About It?

May 17, 2011 - It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Comments

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