Where am I? › Home › Jessica Richards
Jessica Richards

Jessica Richards

Account Director

Media Contacts

As an account director for Media Contacts in New York, the interactive division of Havas Media, Jessica is responsible for strategy development and media plan execution across a variety of clients and industries. Jessica has a wide range of digital experience, managing both brand initiatives and aggressive acquisition efforts. Her knowledge extends across many facets of digital marketing from traditional media and mobile to channel planning and social execution.

Prior to Media Contacts, Jessica was at One to One interactive in Boston, managing the B2C and B2B media campaigns for several clients. Jessica's work has won several industry awards for best use of sponsorship, mobile, and display strategy.

Jessica's career expertise started at Mullen, where she was a media planner on a broad range of traditional media.

RECENT ARTICLES BY JESSICA RICHARDS

Awaiting the Invitation

The role of social media is about listening and providing value that supports the constant consumer dichotomy. May 15, 2012

4 Mobile Trends to Watch

Data capturing, adaptable content, social media, and activation. April 17, 2012

Pinterest - Should Marketers Care?

What those in the emerging technology and social marketing industry think about the value of Pinterest. February 21, 2012

Paid, Owned, and Earned Content…Ineffective Without Optimization

Five guidelines for making cross-channel content optimization central to your media planning strategy. January 24, 2012

The Digital Video Dilemma

A look at the value of digital video beyond the GRP. November 29, 2011

The Impact of the 2012 Election on the Digital Media Landscape

With so much online election activity early on, digital media professionals should be planning ahead. November 1, 2011

Managing the Madness

Six questions media professionals need to answer that will direct their planning across long-term and short-term projects. October 4, 2011

MORE
SES Toronto
SES Toronto

June 11-13, 2012

SES San Francisco
SES San Francisco

August 13-17, 2012

SES Hong Kong
SES Hong Kong

September 10-12, 2012

SES Berlin
SES Berlin

October 11, 2012

SES Chicago
SES Chicago

November 12-16, 2012

WEBINARSwebcast

Penguin Proof Link Building Strategies

May 30, 2012

1:00pm ET / 10:00am PT

WHITE PAPERS whitepaper

CLICKZ TOPICS

 

AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2012 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy

0