The Reality of 3-Screen Convergence

The Reality of 3-Screen Convergence

11y Jessica Richards

The Reality of 3-Screen Convergence

Multiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes. ...

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Top 10 Reasons Search Comes First

Top 10 Reasons Search Comes First

12y Jessica Richards

Top 10 Reasons Search Comes First

Paid and organic search optimization is the crux of facilitating a positive consumer experience. Read More...

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Get With the Program(matic Buying)!

Get With the Program(matic Buying)!

12y Jessica Richards

Get With the Program(matic Buying)!

The science of data…impacting the art of digital media planning. Read More...

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4 Mobile Trends to Watch

4 Mobile Trends to Watch

12y Jessica Richards

4 Mobile Trends to Watch

Data capturing, adaptable content, social media, and activation. Read More...

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Pinterest - Should Marketers Care?

Pinterest - Should Marketers Care?

12y Jessica Richards

Pinterest - Should Marketers Care?

What those in the emerging technology and social marketing industry think about the value of Pinterest. Read More...

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Paid, Owned, and Earned Content…Ineffective Without Optimization

Paid, Owned, and Earned Content…Ineffective Without Optimization

12y Jessica Richards

Paid, Owned, and Earned Content…Ineffective Withou...

Five guidelines for making cross-channel content optimization central to your media planning strategy. Read More...

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The Digital Video Dilemma

The Digital Video Dilemma

12y Jessica Richards

The Digital Video Dilemma

A look at the value of digital video beyond the GRP. Read More

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The Impact of the 2012 Election on the Digital Media Landscape

The Impact of the 2012 Election on the Digital Media Landscape

12y Jessica Richards

The Impact of the 2012 Election on the Digital Med...

With so much online election activity early on, digital media professionals should be planning ahead. Read More...

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Managing the Madness

Managing the Madness

13y Jessica Richards

Managing the Madness

Six questions media professionals need to answer that will direct their planning across long-term and short-term projects. Read More...

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The Media Planner's Guide to Email Planning

The Media Planner's Guide to Email Planning

13y Jessica Richards

The Media Planner's Guide to Email Planning

How to target new audiences and email lists. Read More...

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You've Got Data, So What?

You've Got Data, So What?

13y Jessica Richards

You've Got Data, So What?

The three main media categories today and how data segments are determined. Read More...

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Managing Your Brand Reputation

Managing Your Brand Reputation

13y Jessica Richards

Managing Your Brand Reputation

It's imperative that companies put guidelines in place that speak to the right voice and approach to updating, responding, and maintaining positive br...

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Content Is a Tangible Media Strategy

Content Is a Tangible Media Strategy

13y Jessica Richards

Content Is a Tangible Media Strategy

How to plan for content as part of a brand's media mix. Read More...

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Mobile: It's Here, So What Do I Do About It?

Mobile: It's Here, So What Do I Do About It?

13y Jessica Richards

Mobile: It's Here, So What Do I Do About It?

It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Read More...

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