SES New York 2011

RECENT ARTICLES BY SES NEW YORK 2011

Social Media Solutions on a Budget [Video]

May 18, 2011 - Free tools can drive new business and create awareness. Comments

Killer Facebook Targeting Tactics [Video]

Mar 24, 2011 - Tactics to harness the real marketing potential of advanced Facebook advertising. Comments

B2B Search Marketing Tips [Video]

Mar 24, 2011 - PPC and SEO best practices for the B2B search marketer. Comments

Plush Search [Video]

Mar 24, 2011 - How luxury brands and invitation-only deals sites are making a killing with search marketing. Comments

Twitter 2.0: Creating and Distributing the Message [Video]

Mar 23, 2011 - Learn how Twitter can help your business reach more customers than ever before. Comments

Local + Social: The Future of Promotion [Video]

Mar 23, 2011 - Maximize visibility in local search and on the social web with these insights. Comments

Focus Latino: Intro and Opening Keynote [Video]

Mar 23, 2011 - How to market in the digital world to the U.S. Hispanic and Latin American audience. Comments

Reaching Latinos Through SEO [Video]

Mar 23, 2011 - Learn multinational and multilingual SEO strategies to navigate the task of establishing your digital presence in Latin America. Comments

Yahoo's Duncan Watts: Marketing to Influencers vs. Celebrities

Mar 22, 2011 - SES New York keynote speaker discusses how messages travel on Twitter in much the same way that information was disseminated more than 50 years ago. Comments

Search Marketing: Where to Next? [Video]

Mar 22, 2011 - Predictions on what search might look like in five to 10 years. Comments

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]

Mar 22, 2011 - A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Comments

Analytics RX: Diagnosis and Recovery [Video]

Mar 22, 2011 - Tips and tricks to uncover the important information on a new site that is necessary to develop a long-term strategy. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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