Head of Performics, Canada
Kerstin Baker-Ash is the head of Performics, Canada and is a frequent speaker on search and display integration at search marketing conferences is North America and Europe. An industry veteran, Kerstin has spent over nine years developing search marketing strategy and leading integrated performance display systems for clients in travel, finance, CPG, and government.
When she's not putting together the latest in integrated planning on search and display, Kerstin can be found cheering on the Boston Celtics and looking for excuses to listen to her daughter's tween pop albums. Kerstin is @bakerash on Twitter and blogs at kerstinbakerash.com
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT