Head of Performics, Canada
Kerstin Baker-Ash is the head of Performics, Canada and is a frequent speaker on search and display integration at search marketing conferences is North America and Europe. An industry veteran, Kerstin has spent over nine years developing search marketing strategy and leading integrated performance display systems for clients in travel, finance, CPG, and government.
When she's not putting together the latest in integrated planning on search and display, Kerstin can be found cheering on the Boston Celtics and looking for excuses to listen to her daughter's tween pop albums. Kerstin is @bakerash on Twitter and blogs at kerstinbakerash.com
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.