Head of Performics, Canada
Kerstin Baker-Ash is the head of Performics, Canada and is a frequent speaker on search and display integration at search marketing conferences is North America and Europe. An industry veteran, Kerstin has spent over nine years developing search marketing strategy and leading integrated performance display systems for clients in travel, finance, CPG, and government.
When she's not putting together the latest in integrated planning on search and display, Kerstin can be found cheering on the Boston Celtics and looking for excuses to listen to her daughter's tween pop albums. Kerstin is @bakerash on Twitter and blogs at kerstinbakerash.com
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT