Alisa Leonard

Alisa Leonard

Vice President, Strategy and Planning

iCrossing

As vice president, strategy and planning, Alisa Leonard focuses on building connected brands through the strategic interplay of content and community across bought, earned, and owned media. She provides strategic guidance to iCrossing's Live Media Studio, a team of EMMY-nominated web content producers and WOMMA-trained audience managers who execute real-time engagement. Alisa and her team have helped develop social media strategies for top brands, including bebe, Billboard.com, Ally Bank, and BMW, Facebook's no. 1 auto brand.

Alisa doesn't just preach social to clients; she lives it. As a recognized thought leader in social media, she's been named one of AdWeek's "Top 50 Marketers on Twitter" and one of Direct Marketing News' "30 Under 30" marketers to watch. Alisa frequently speaks at industry events, including SXSW Interactive, Web 2.0 Expo, ad:tech, and Social Media Week. She also contributes to Mashable.com and ReadWriteWeb.com, and is the chair of communications for the DataPortability Project – an organization driving thought leadership on the future of the web.

Alisa earned a degree in English from Brigham Young University.

RECENT ARTICLES BY ALISA LEONARD

The New Discipline of Engagement Planning

Jan 31, 2012 - Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market. Comments

Google's Big Bets: YouTube Premium Content and +Pages

Dec 13, 2011 - What the recent Google and YouTube announcements mean for marketers. Comments

Google+ Launches Brand Pages, and Yes You Should Care

Nov 9, 2011 - A much-anticipated product promises to have a direct impact on search visibility and social engagement. Comments

Connecting the Digital Dots Between Google+ and +1

Aug 16, 2011 - There's going to be some big opportunities for marketers to create strategically integrated, connected digital programs across bought, earned, and owned... Comments

Are You Embracing the 5C's?

Jul 19, 2011 - Focus on digital strategy that meets consumers' needs by embracing content, conversation, context, continuity, and commerce. Comments

The Case for Community Management - It's Crucial

Jun 21, 2011 - Having a clearly defined strategic roadmap and set of processes and practices defined for community management is key to driving digital success. Comments

Content Is King: Building an Editorial Strategy to Drive Social Commerce

May 24, 2011 - When developing a content marketing strategy, consider the five P's framework: prep, program, produce, publish, and propagate. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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