Alisa Leonard

Vice President, Strategy and Planning

As vice president, strategy and planning, Alisa Leonard focuses on building connected brands through the strategic interplay of content and community across bought, earned, and owned media. She provides strategic guidance to iCrossing's Live Media Studio, a team of EMMY-nominated web content producers and WOMMA-trained audience managers who execute real-time engagement. Alisa and her team have helped develop social media strategies for top brands, including bebe, Billboard.com, Ally Bank, and BMW, Facebook's no. 1 auto brand.

Alisa doesn't just preach social to clients; she lives it. As a recognized thought leader in social media, she's been named one of AdWeek's "Top 50 Marketers on Twitter" and one of Direct Marketing News' "30 Under 30" marketers to watch. Alisa frequently speaks at industry events, including SXSW Interactive, Web 2.0 Expo, ad:tech, and Social Media Week. She also contributes to Mashable.com and ReadWriteWeb.com, and is the chair of communications for the DataPortability Project – an organization driving thought leadership on the future of the web.

Alisa earned a degree in English from Brigham Young University.

RECENT ARTICLES BY ALISA LEONARD

The New Discipline of Engagement Planning

Engagement planning brings clarity, protocol, and a degree of predictiveness to what has otherwise been thought of as a chaotic way to market. January 31, 2012

Google's Big Bets: YouTube Premium Content and +Pages

What the recent Google and YouTube announcements mean for marketers. December 13, 2011

Google+ Launches Brand Pages, and Yes You Should Care

A much-anticipated product promises to have a direct impact on search visibility and social engagement. November 9, 2011

Connecting the Digital Dots Between Google+ and +1

There's going to be some big opportunities for marketers to create strategically integrated, connected digital programs across bought, earned, and owned... August 16, 2011

Are You Embracing the 5C's?

Focus on digital strategy that meets consumers' needs by embracing content, conversation, context, continuity, and commerce. July 19, 2011

The Case for Community Management - It's Crucial

Having a clearly defined strategic roadmap and set of processes and practices defined for community management is key to driving digital success. June 21, 2011

Content Is King: Building an Editorial Strategy to Drive Social Commerce

When developing a content marketing strategy, consider the five P's framework: prep, program, produce, publish, and propagate. May 24, 2011