Vice President of Strategic Services
Heather Blank is a seasoned online marketer with over 15 years of experience. She is currently the vice president of strategic services at Responsys and oversees a team of strategic, analytic, and deliverability consultants. She and her team work with clients to improve email ROI through triggered messaging and improved segmentation. Heather has had great success working with clients to identify their "seducible moment" and develop cross-channel strategies to grow online revenue. Prior to joining Responsys in 2006, Heather drove the online marketing strategies for SignOnSanDiego.com, the San Diego affiliate of CitySearch, and PETCO Animal Supplies. Heather is a frequent speaker at industry events hosted by Shop.org, EEC, DMA, NCDM, and MediaPost. Heather holds a B.S. in Journalism from the University of Arizona.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT