Vice President of Strategic Services
Heather Blank is a seasoned online marketer with over 15 years of experience. She is currently the vice president of strategic services at Responsys and oversees a team of strategic, analytic, and deliverability consultants. She and her team work with clients to improve email ROI through triggered messaging and improved segmentation. Heather has had great success working with clients to identify their "seducible moment" and develop cross-channel strategies to grow online revenue. Prior to joining Responsys in 2006, Heather drove the online marketing strategies for SignOnSanDiego.com, the San Diego affiliate of CitySearch, and PETCO Animal Supplies. Heather is a frequent speaker at industry events hosted by Shop.org, EEC, DMA, NCDM, and MediaPost. Heather holds a B.S. in Journalism from the University of Arizona.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET