Vice President of Strategic Services
Heather Blank is a seasoned online marketer with over 15 years of experience. She is currently the vice president of strategic services at Responsys and oversees a team of strategic, analytic, and deliverability consultants. She and her team work with clients to improve email ROI through triggered messaging and improved segmentation. Heather has had great success working with clients to identify their "seducible moment" and develop cross-channel strategies to grow online revenue. Prior to joining Responsys in 2006, Heather drove the online marketing strategies for SignOnSanDiego.com, the San Diego affiliate of CitySearch, and PETCO Animal Supplies. Heather is a frequent speaker at industry events hosted by Shop.org, EEC, DMA, NCDM, and MediaPost. Heather holds a B.S. in Journalism from the University of Arizona.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014