Heather Blank

Heather Blank

Vice President of Strategic Services

Responsys

Heather Blank is a seasoned online marketer with over 15 years of experience. She is currently the vice president of strategic services at Responsys and oversees a team of strategic, analytic, and deliverability consultants. She and her team work with clients to improve email ROI through triggered messaging and improved segmentation. Heather has had great success working with clients to identify their "seducible moment" and develop cross-channel strategies to grow online revenue. Prior to joining Responsys in 2006, Heather drove the online marketing strategies for SignOnSanDiego.com, the San Diego affiliate of CitySearch, and PETCO Animal Supplies. Heather is a frequent speaker at industry events hosted by Shop.org, EEC, DMA, NCDM, and MediaPost. Heather holds a B.S. in Journalism from the University of Arizona.

RECENT ARTICLES BY HEATHER BLANK

In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant

Jan 9, 2012 - Five ways the marketing landscape will evolve this year as marketers leverage emerging technologies and drive better results. Comments

Tell the Merchandisers You Want Your Job Back

Jun 3, 2011 - Three strategies to help you regain control of email content. Comments

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