Nicolle Pangis

Nicolle Pangis

EVP, Product Management, Global Media and Technology

24/7 Real Media

Nicolle Pangis, executive vice president, product management global media and technology, is responsible for the overall health and growth of 24/7 Real Media's global media and technology businesses. Ms. Pangis works directly with 24/7 Real Media's global team and partners to develop the overall product lines and strategic direction of the two divisions.

Ms. Pangis began her career at 24/7 Real Media in an affiliate relations role and later moved to account executive position. From 2001-2005, Ms. Pangis was employed by Cadent, Inc. as director of Northeastern operations, responsible for all new business in the Northeast region. Ms. Pangis returned to 24/7 Real Media in 2005, and worked briefly as an account executive, before being promoted to the role of director of strategic initiatives, North America, responsible for streamlining operations and workflow in the North American region.

Immediately prior to her current role, Ms. Pangis worked as the director of global deployment and business integration, responsible for all global projects and coordination of joint venture expansions, mainly in Asia. Ms. Pangis coordinated the opening of DTSI, a joint venture between 24/7 Real Media and Dentsu, one of the largest advertising agencies in Asia.

Ms. Pangis holds a Bachelor of Science in Communication from Boston University and an MBA in Strategic Management and Marketing from Rutgers Business School.

RECENT ARTICLES BY NICOLLE PANGIS

Breaking Down the Barriers of Tiering Inventory

Nov 23, 2011 - A look at the advantages of an ecosystem without tiered inventory. Comments

More Monetization: Extract the Most Value From Your Site

Sep 23, 2011 - Online publishers can improve their bottom line by taking these steps. Comments

Ad Networks: Middleman or Market Maker?

Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments

Shaking Up the Future of Digital Marketing

Jul 15, 2011 - A look at usability and the continuing role of the media and technology companies in the marketplace. Comments

What Multitasking Consumers Mean for Marketers

Jun 10, 2011 - Tools can help open up opportunities for advertisers. Comments

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