Ari Paparo

Ari Paparo

SVP Product

AppNexus

As SVP of product at AppNexus, Ari is responsible for driving the strategy and product development of the industry's most advanced, real-time ad platform. A well-known and respected member of the online advertising community, Ari brings over 10 years of experience developing leading rich media and online advertising solutions. He joined AppNexus from the Nielsen Company, where he served as EVP of product for Nielsen Online. Prior to that, Ari served as a product leader for DoubleClick and Google, managing the DoubleClick buy-side suite, including DART for Advertisers, DoubleClick Rich Media, DoubleClick Video, and related products.

Ari received a BS in marketing from Georgetown University and an MBA from Columbia University.

RECENT ARTICLES BY ARI PAPARO

Going Mobile? Food for Thought for Ad Networks

Jun 13, 2011 - A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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