As SVP of product at AppNexus, Ari is responsible for driving the strategy and product development of the industry's most advanced, real-time ad platform. A well-known and respected member of the online advertising community, Ari brings over 10 years of experience developing leading rich media and online advertising solutions. He joined AppNexus from the Nielsen Company, where he served as EVP of product for Nielsen Online. Prior to that, Ari served as a product leader for DoubleClick and Google, managing the DoubleClick buy-side suite, including DART for Advertisers, DoubleClick Rich Media, DoubleClick Video, and related products.
Ari received a BS in marketing from Georgetown University and an MBA from Columbia University.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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