Jeff Quipp

Jeff Quipp

CEO

Search Engine People

Jeff Quipp is the founder and CEO of Search Engine People Inc. (SEP), Canada's largest search marketing firm. SEP has been the recipient of Profit Magazine's 100 Fastest Growing Companies in Canada awards in both 2009 and 2010; a feat he claims is the result of practicing what they preach. Jeff is an online marketing strategist, and leads a team of experts responsible for the incredibly successful search and social media marketing strategies and campaigns of many of the who's who of Canadian business.

RECENT ARTICLES BY JEFF QUIPP

Surviving and Thriving After Google's Panda Update

Jun 14, 2011 - Six best practices to protect your site when Google eliminates low-quality content. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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