Tal Nathan
Vice President, Client Services
StrongMail
An industry veteran, Tal Nathan has been helping organizations deliver valued and effective email marketing services for more than 10 years. In his role of vice president of client services, Nathan manages all client services for StrongMail to ensure that their respective clients receive the highest level of professional service available in today’s competitive marketplace. Previously, Nathan served as vice president and general manager of client services for Epsilon, where he led online strategy for the company’s top-tier clients, with a focus on the retail, travel and financial verticals. Prior to Epsilon, he was the vice president of client engineering at infoGroup, where he led and managed integration services for its Yesmail division. No stranger to technology, Nathan began his career at BDO Seldman, where he provided a range of business management and technology services to Fortune 500 companies. Nathan holds a BS in mechanical engineering from UCLA.
RECENT ARTICLES BY TAL NATHAN
Oct 30, 2012 -
Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention.
Aug 21, 2012 -
For the right offer, I'll tell you everything!
Jul 24, 2012 -
Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that?
Jul 10, 2012 -
Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics.
Jun 26, 2012 -
When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount.
Jun 12, 2012 -
How can you reach people via email on their smartphones and make sure your emails are read or saved for later?
May 29, 2012 -
Which is better: delivering the right message or delivering at the right time?
May 18, 2012 -
Are you prepared for the mobile movement?
Apr 3, 2012 -
Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your programs...
Mar 6, 2012 -
A prediction for the No. 1 seeds of email marketing.
Feb 21, 2012 -
Done correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue.
Feb 7, 2012 -
If you're known for creating value with your messages, your consumers will look for them.
Jan 10, 2012 -
First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand.
Dec 28, 2011 -
How some brands are using a variety of approaches to improve engagement and gain critical insights that can be leveraged in future communications.
Dec 13, 2011 -
The three basic ways to get information about your customers: looking, asking, and buying.
Nov 29, 2011 -
Five things that consumers expect from transactional messages.
Nov 15, 2011 -
Five questions to ask yourself about your 2011 holiday email programs.
Nov 1, 2011 -
Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents.
Oct 18, 2011 -
If you start with doing what you love, the rest will flow from there.
Sep 20, 2011 -
Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successful...
Sep 6, 2011 -
Innovation and timeliness are key - just ask Groupon and HauteLook.