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RECENT ARTICLES BY TAL NATHAN

time-to-say-goodbye

Is It Ever Time to Say Goodbye to Your Email Subscribers?

Oct 30, 2012 - Taking a holistic view of your customers can help you distinguish and message to both your best customers and those who need a little extra attention. Comments

Privacy Is So 1999

Aug 21, 2012 - For the right offer, I'll tell you everything! Comments

Text Messaging Can Be More Than Cool

Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments

9 Ways to Grow a Responsive Email Marketing Database

Jul 10, 2012 - Overcome unsubscribes, spam complaints, and undeliverable email addresses with these tactics. Comments

It's 3 a.m. - Do You Know Where Your Customer Data Is?

Jun 26, 2012 - When quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Comments

Marketing in the Mobile Email Revolution

Jun 12, 2012 - How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Comments

Successful Email Marketing: It's About Time

May 29, 2012 - Which is better: delivering the right message or delivering at the right time? Comments

Time to Stop Optimizing for Big Browser?

May 18, 2012 - Are you prepared for the mobile movement? Comments

4 Springtime Tips to Reinvigorate Your Email Marketing

Apr 3, 2012 - Successful email marketing programs need constant care and attention, and that includes taking a fresh look at your programs to reinvigorate your programs... Comments

March Email Madness - 4 No. 1 Seed Strategies

Mar 6, 2012 - A prediction for the No. 1 seeds of email marketing. Comments

Post-Purchase Program-Alooza

Feb 21, 2012 - Done correctly, a sophisticated post-purchase program can turn existing customers into brand ambassadors and drive significant incremental revenue. Comments

2012 Super Bowl Ads: An Email Marketer's Perspective

Feb 7, 2012 - If you're known for creating value with your messages, your consumers will look for them. Comments

10 Email Marketing Tips to Spruce up Your Welcome Messages in 2012

Jan 10, 2012 - First impressions mean everything, so make sure you provide your new customers with a proper introduction to your brand. Comments

Get to Know Your Customers With 'Interactive' Email

Dec 28, 2011 - How some brands are using a variety of approaches to improve engagement and gain critical insights that can be leveraged in future communications. Comments

Data Drives Relevance, Behavioral Data Drives Performance!

Dec 13, 2011 - The three basic ways to get information about your customers: looking, asking, and buying. Comments

Are Your Transactional Emails Living Up to Expectations?

Nov 29, 2011 - Five things that consumers expect from transactional messages. Comments

Understanding the Seasonality of Email Marketing

Nov 15, 2011 - Five questions to ask yourself about your 2011 holiday email programs. Comments

Customer Referrals in the New Marketing Democracy Spell the End of Ego Marketing

Nov 1, 2011 - Adapt your marketing strategies for this new reality and take advantage of the opportunities it presents. Comments

Applying Steve Jobs' Rules of Success to Email Marketing

Oct 18, 2011 - If you start with doing what you love, the rest will flow from there. Comments

Daily Deal Sites: Keeping It Real Relevant

Sep 20, 2011 - Since many daily deal sites are basically online retailers, they need to adopt the same level of personalization and lifecycle marketing that successful... Comments

Standing Out in a Crowded Daily Deals Field

Sep 6, 2011 - Innovation and timeliness are key - just ask Groupon and HauteLook. Comments

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