John Lovett

John Lovett

Senior Partner

Web Analytics Demystified

John Lovett is a veteran industry analyst and expert consultant who has spent the past decade helping organizations to measure their digital marketing activities. As a senior partner at Web Analytics Demystified, Lovett regularly consults with leading enterprises to offer strategic guidance for building innovative digital measurement programs. Lovett is also a trusted advisor to vendors within the digital measurement community. His deep industry knowledge and forward-thinking perspective help both vendors and clients alike to transcend mediocrity by changing the shape of business using strategic measurement practices.

Prior to joining Web Analytics Demystified, Lovett was a senior analyst with Forrester Research, where he was responsible for analytics and optimization technologies. Currently, Lovett is the vice president on the Board of Directors for the Web Analytics Association and has pioneered efforts like the Web Analyst's Code of Ethics with the WAA Standards Committee. He is co-founder of the Analysis Exchange program that is introducing eager students to analytics by helping non-profits with mentored analysis. Lovett is anticipating the publication of his first book, Social Media Metrics Secrets (Wiley & Sons, Summer 2011). He lives in New Hampshire with his wife, yellow lab, and three boys.

RECENT ARTICLES BY JOHN LOVETT

3 Steps for Converting Data to Action

Jan 31, 2012 - Anyone working in digital measurement must interpret, categorize, and identify opportunities for their data to become actionable. Comments

The Big Data Dilemma

Jan 26, 2012 - Collecting and storing all your digital data is a luxury that most businesses today do not have. How do you sort through the need to know and nice to... Comments

You're Using the Wrong Social Media Metrics!

Dec 29, 2011 - It's time to create outcome and business value to take your social analytics game to the next level. Comments

A Tale of Two Marketing Attempts

Nov 3, 2011 - Two hotels show how you can gain or lose customers with personalized messages. Comments

Have You Hugged Your Data Today?

Sep 14, 2011 - Humanizing your data is a surefire way to connect with peers and give life to your data. Comments

Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...

Aug 11, 2011 - A look at what's really going on behind the privacy curtain and five ways to create an action plan for maintaining white-hat digital tracking practices... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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